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Exhibit Flooring
With regard to transportation, installation, and storage, what should I keep in mind when buying new exhibit flooring?
I pay my exhibit house to pull and prep my exhibit before every show. How can I tell if I'm being duped?
I've heard of directional speakers being used in trade show exhibits. What are they, and how do they work?
Idea Snatcher
My boss is notorious for dismissing my ideas but then later presenting them as his own in team meetings.
This Old Exhibit: How to Refresh a Tired Booth
Follow these budget-friendly fixes when your exhibit needs a little TLC.
Ideas That Work
Money Talks, Tool Time, A Brite Idea, Roughing It, Seeing Red, and more.
New Tools
Sprout Spoon, Ugovirtual online platform, and more.
Facing the Firing Squad
I had to explain to five security officials that dummy ammunition does not, in fact, contain gunpowder.
Body Politic
1954: East Germany showcases products ranging from porcelain to streetcars.
EXHIBITOR Magazine's 16th Annual Corporate Event Awards
Recognizing excellence in event-marketing strategy and execution.
Royal Caribbean Cruises Ltd. hosts a high-tech media event that nets more than 530 million impressions.
FirstFruits Marketing LLC uses Instagram to harvest over 44 million impressions.
IBM Corp. launches a new flagship conference that had 80 percent of attendees clamoring to return the following year.
BMW AG flips the usual media event on its head by flying its concept car to media reps in four global cities.
To drum up donations, Charity Global Inc. marries emotional storytelling with technological wizardry.
Henry B. Gonzalez Convention Center
Tips to help you exhibit at the Henry B. Gonzalez Convention Center.
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EVENT AWARDS
"There are risks and costs to action. But they are far less than the long-range risks of comfortable inaction." While John F. Kennedy surely wasn't talking about the world of corporate events, his words could very well be the mantra of this year's Corporate Event Award winners.
Certainly, when you go out on a limb by experimenting with fresh yet untested marketing tactics, both your job and your program are at risk. That's one reason many marketers take the safe route, and as a result, most programs stagnate to one degree or another. However, the 2019 Corporate Event Award winners forged ahead despite the risks – and generated remarkable dividends in the process. Consider the project for BMW AG. To launch its new concept car to the media, the automaker eschewed traditional venues for a Boeing 777F. Circumnavigating the world in five days with four stopovers on three continents, the aircraft turned the traditional media event on its head. Rather than luring the global press to a stationary event, BMW brought the event to media reps via an unforgettable encounter and ultimately scored almost 42 million social-media impressions. So please join us in congratulating the 2019 Corporate Event Award winners. Hailed by our panel of judges as "bold," "plucky," and "definitely daring," they prove that sometimes the newest and most experimental ideas are also the most successful – not to mention award-worthy.
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