Exhibiting &
Event Topics
EXHIBITOR
Magazine
Find It
Marketplace
EXHIBITOR
LIVE
EXHIBITOR
Education Week
EXHIBITOR
eTrak
CTSM
Certification
EXHIBITOR
Insight
EXHIBITOR
Awards
News
Network
Advertise
With Us

August 2019
Table of Contents
EXHIBITOR Q & A
Exhibit Flooring
With regard to transportation, installation, and storage, what should I keep in mind when buying new exhibit flooring?
Pull and Prep
I pay my exhibit house to pull and prep my exhibit before every show. How can I tell if I'm being duped?
In-booth Audio
I've heard of directional speakers being used in trade show exhibits. What are they, and how do they work?
ASK DAN
Idea Snatcher
My boss is notorious for dismissing my ideas but then later presenting them as his own in team meetings.
EXHIBITING 101
This Old Exhibit: How to Refresh a Tired Booth
Follow these budget-friendly fixes when your exhibit needs a little TLC.
AMMUNITION
Ideas That Work
Money Talks, Tool Time, A Brite Idea, Roughing It, Seeing Red, and more.
PRODUCTS
New Tools
Sprout Spoon, Ugovirtual online platform, and more.
FIXING SNAFUS
Facing the Firing Squad
I had to explain to five security officials that dummy ammunition does not, in fact, contain gunpowder.
ARCHIVE
Body Politic
1954: East Germany showcases products ranging from porcelain to streetcars.
EVENT AWARDS
EXHIBITOR Magazine's 16th Annual Corporate Event Awards
Recognizing excellence in event-marketing strategy and execution.
Cruise Control
Royal Caribbean Cruises Ltd. hosts a high-tech media event that nets more than 530 million impressions.
Opal Apples' Fruitful Endeavor
FirstFruits Marketing LLC uses Instagram to harvest over 44 million impressions.
IBM's New Way of Thinking
IBM Corp. launches a new flagship conference that had 80 percent of attendees clamoring to return the following year.
BMW Takes Off
BMW AG flips the usual media event on its head by flying its concept car to media reps in four global cities.
A Giving Legend
To drum up donations, Charity Global Inc. marries emotional storytelling with technological wizardry.
VENUES
Henry B. Gonzalez Convention Center
Tips to help you exhibit at the Henry B. Gonzalez Convention Center.

Stay Informed
To be notified of new content from Exhibitor Magazine, please enter your e-mail address:
exhibitor q&a
Help!
Pull and Prep
ILLUSTRATION: MARK FISHER
Q.
I pay my exhibit house to pull and prep my exhibit before every show, but I'm not fully convinced that it's actually performing that service. How can I tell if I'm being duped?

A.
There are many ways to confirm a pull and prep has been executed properly by the exhibit house, but here's the method I prefer. During the dismantle of your booth, place a marker inside or outside one of your crates that will let you know if it has been opened and the contents have been inspected. For example, you could place a ribbon on top of the contents or slip it into a suitcase-style crate so it's slightly sticking out. If this ribbon is in the same place when the crate is opened for the next install, it is very likely the contents were not examined by your exhibit house.

If your exhibit is loosely packed and the crate has multiple manners of being reloaded, you could also check for pull-and-prep services by photographing the inside of your crate prior to returning it to the exhibit house. Then check your photo against the arrangement of items in your crate at the next show. Once again, if your crate contents are in exactly the same positions for the next install as they are in the photo, chances are that you're paying for pull-and-prep services that are not – or at least not regularly – being performed, and you need to have a serious conversation with your exhibit-house rep.


— Rich Gilligan, strategic buyer of marketing events, SAP SE, New York
Help Wanted
Send your tough questions about exhibiting to Linda Armstrong, larmstrong@exhibitormagazine.com.

Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Digital Downloads
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
All Companies
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
EDUCATION WEEK
Overview
Sessions
Hotel
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Centers of Excellence
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Group | The Leader in Trade Show and Corporate Event Marketing Education PO Box 5996, Rochester, MN 55903-5996 | (507) 289-6556 | Need Help? Ask Scott