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Outstanding Support & Learning

The CTSM Team
Jan Nelson
CTSM Executive Director
Maintaining the integrity of the CTSM program and guiding you through the certification process is Jan's top priority and focus, especially when it comes to developing portfolios. Jan loves helping CTSM candidates reach their goal!
Dee Silfies
Chief Learning Strategist
Dee is most often the first person to congratulate new CTSM enrollees on their decision to pursue certification. If you don't see electives you want in the curriculum, she'll want to hear from you. Dee's passion is to be sure you get the education you need to be your BEST in your job.
Wendy Lewis
Program Administrator

Wendy is a 9-1-1 and 4-1-1 operator combined. For candidates needing information or assistance, Wendy is the first person to call or email.
Matt Volk
Director of Conference Services, Division of Outreach Education & Training, Northern Illinois University & CTSM Academic Director
Matt's middle name is "Quality Control". He's the guy who audits CTSM course offerings and reviews the curriculum of required sessions. Our university-affiliation requires his strict attention to detail.
The Core Curriculum Faculty
Errol Ahearn
Errol Ahearn is the VP of Global Design for Global Experience Specialists (GES). He’s a creative strategist, industry speaker and an award winning creative director who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For over 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.
Kelly Bagnall, Esq.
Kelly Franklin Bagnall has represented hotel and resort owners and management companies nationwide in virtually all aspects of operational matters, including litigation, arbitration and attending to risk management and security issues. Kelly is a partner with the law firm of Holland & Knight, LLP, and is a member of the Academy of Hospitality Industry Attorneys, Meeting Professionals International, National Association of Credit Management, Professional Convention Management Association, and the State Bar of Texas.
Brian Baker
Brian Baker is Vice President of Creative and Strategy at Exhibitus and has spent over 25 years as a Designer and Creative Leader. Brian studied design at the world–renowned Center for Creative Studies in Detroit, and received his bachelor’s from Purdue. Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.
Kim Burkus, CTSM candidate
Kim has worked in a variety of roles within our exhibits specialty, and currently as Account Director she acts as a client advocate, making sure our internal teams understand our clients’ objectives and that we are meeting and exceeding their expectations. Her experience over the last twenty+ years allows her to bring a production-focused sensibility to creative challenges. Kim is currently overseeing several key accounts and also supports our new business outreach.
Katharine Chestnut, CTSM Diamond
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.
Rebecca Coons
Rebecca Coons, President, Nalu Creative, has been in the live meeting/event industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. In 2010 she launched her own firm, Nalu Creative, to create momentum and focus on refining guest experiences. Nalu is the perfect balance of creative solutions, unique entertainment, production design and technical expertise.
Betsy Earle, CTSM Diamond
Betsy P. Earle, CTSM, Diamond Level, is the Managing Director and Founder of Event Driven Solutions since 2010. Betsy works closely with her clients to execute successful domestic and international trade show programs ranging from 100 square feet to 65,000 square feet in size. She places special emphasis on logistics and marketing. Betsy obtained her MBA at the University of Miami, with a concentration in Marketing & Statistics, and her Diamond-level CTSM in 2018.
Joe Federbush
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Siemens, Optum, and Symantec conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on experiences (ROX), investment (ROI) and objectives (ROO).
Tom Frisby

Jerry Gerson
Jerry Gerson is a seasoned marketing and training professional based in San Antonio, Texas and is Principal of The Gerson Group. As a professional trade show marketing consultant for 25 years, Jerry is known nationally and internationally. With 40 years of executive management experience, he developed major sales and marketing departments during his business career. Jerry is a recognized highly-rated ExhibitorLive Faculty instructor for 20+ years. His energetic and interactive style is enjoyable and memorable.
Marc Goldberg, CME
Marc brings his experience in exhibiting and business ownership / management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. . He authored Small Doesn’t Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.
Mim Goldberg, CME
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at EXHIBITORLIVE. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.
Felicia Kaban, (CTSM candidate)
Felicia started her career 17 years ago with an exhibit house before transitioning into an event marketing role with Johnson & Johnson. Her experience gives her a unique perspective and understanding of event strategy and execution. Felicia aligns her events with the overall organizational strategy and business objectives to maximize value in advancing advocacy, increasing attitudinal equity and product utilization.
Kimberly Kee
Kimberly manages the event marketing program at Jeppesen, a division of Boeing Global Services, for the Americas. Prior to joining Jeppesen, Kimberly operated a variety of event and trade show programs as both a vendor and client. With more than 28 years of diverse experience, Kimberly has been called the Evel Knievel of event marketing with a reputation for challenging standards and creating memorable event experiences. She has been a speaker at Exhibitor since 1999.
Scott Leech
Scott Leech knows audiences. When he's not in front of one, he's strategizing how clients can attract and impress them. With over 25 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. He's also a fanatic follower of live music and local theater.
G. Dan Lumpkin, CMC
G. Dan Lumpkin has been a member of our faculty since our show began. His " Ask Dan" is among the favorites of many of our readers for years. He is President of Lumpkin & Associates, a management consulting firm that specializes in helping organizations develop top leaders for tomorrow. A graduate of the University of Tennessee, a Certified Management Consultant and Certified Reality Therapist. He is recognized as one of the top consultants worldwide.
Bob Milam, (CTSM candidate)
Trade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Ian Sequeira
Ian Sequeira, VP-Research & Measurement, Freeman, heads up research and has 35 years of industry experience. He is a well-respected industry speaker, and an active member of IAEE, and CEIR. In 2018, Ian received IAEE's Distinguished Services Award. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.
Diane Silberstein, CMP
Global Connections provides marketing communications services for corporations both domestically and abroad. As a 20-year veteran of the industry, Silberstein is an author and frequent speaker on international trade show and event management as well as cross-cultural awareness.
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