How To Enter
Step 1: Submission Guidelines
Download the printable Submission Instructions, which will fully explain the following requirements and the entire submission process.
Step 2: Form
Fill out the online entry form.
Step 3: PowerPoint/Summary
Download the PowerPoint Template and prepare a written project description and low-res visuals via PowerPoint format. (Submit via Dropbox.com.)
Step 4: Art/Visuals
Submit overall and detail images of the completed project. Videos and floor plans may be included in your submission. (Submit via Dropbox.com.)
Questions?
Contact Linda Armstrong atlarmstrong@exhibitorgroup.com
Past Winners
>> View articles featuring past winners.
Entry Info
Eligibility
Trade show exhibit promotions launched between April 5, 2022, and April 5, 2024, are eligible. All categories are for in-person trade show exhibits. Entries must include measurable, numeric objectives and results. Winning projects from previous Sizzle Awards competitions and promotions for entire trade shows are ineligible.
Trade show exhibit promotions launched between April 5, 2022, and April 5, 2024, are eligible. All categories are for in-person trade show exhibits. Entries must include measurable, numeric objectives and results. Winning projects from previous Sizzle Awards competitions and promotions for entire trade shows are ineligible.
Categories
• Direct Mail: Direct-mail piece sent to targeted prospects or the press before or after the show. Examples include invitations, letters, postcards, brochures, 3-D mailers, premium items, etc.
• E-marketing/Social Media: An exhibit promotion using email, social media, microsites, and/or the exhibiting company's website as the delivery medium. (Provide high-quality, high-res screen shots of the campaign, along with any other supporting visuals, as digital files. URLs should only be used to supplement digital files.)
• Integrated Program: Promotional marketing program incorporating the same theme or message in multiple promotion components, such as direct mail, giveaways, presentations, traffic builders, advertising, etc.
• Live Presentation: Live presentation offered in an exhibit, e.g., a narrated sales pitch offered in an exhibit theater.
• Nontraditional Promotion: Promotion strategy for an in-person exhibit not represented in other categories, such as a guerilla-marketing tactic.
• Premium/Giveaway: Free item distributed at a show that is intended to drive traffic to an exhibit or exhibitor's website or to drive measurable sales or ROI after the show.
• Product Demonstration: Product demonstration offered in an exhibit or in conjunction with an exhibit. Examples include a live presentation, interactive game, un-manned demo station, demo built into the booth design, interactive web feed, etc.
• Traffic Builder: An activity inside or out of the show hall used to drive traffic to the exhibit, such as a contest, game, celebrity, performer, artist, virtual-reality experience, giveaway, educational seminar, etc.
• VIP Promotion: Trade show exhibit promotion targeting VIP attendees.
• Direct Mail: Direct-mail piece sent to targeted prospects or the press before or after the show. Examples include invitations, letters, postcards, brochures, 3-D mailers, premium items, etc.
• E-marketing/Social Media: An exhibit promotion using email, social media, microsites, and/or the exhibiting company's website as the delivery medium. (Provide high-quality, high-res screen shots of the campaign, along with any other supporting visuals, as digital files. URLs should only be used to supplement digital files.)
• Integrated Program: Promotional marketing program incorporating the same theme or message in multiple promotion components, such as direct mail, giveaways, presentations, traffic builders, advertising, etc.
• Live Presentation: Live presentation offered in an exhibit, e.g., a narrated sales pitch offered in an exhibit theater.
• Nontraditional Promotion: Promotion strategy for an in-person exhibit not represented in other categories, such as a guerilla-marketing tactic.
• Premium/Giveaway: Free item distributed at a show that is intended to drive traffic to an exhibit or exhibitor's website or to drive measurable sales or ROI after the show.
• Product Demonstration: Product demonstration offered in an exhibit or in conjunction with an exhibit. Examples include a live presentation, interactive game, un-manned demo station, demo built into the booth design, interactive web feed, etc.
• Traffic Builder: An activity inside or out of the show hall used to drive traffic to the exhibit, such as a contest, game, celebrity, performer, artist, virtual-reality experience, giveaway, educational seminar, etc.
• VIP Promotion: Trade show exhibit promotion targeting VIP attendees.
See the Submission Instructions for further entry parameters.
NOTE: EXHIBITOR reserves the right to disband the awards program if the quantity of entries affects the viability and integrity of the program. Should this happen, applicable entry fees will be refunded.
NOTE: EXHIBITOR reserves the right to disband the awards program if the quantity of entries affects the viability and integrity of the program. Should this happen, applicable entry fees will be refunded.
The Judges
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A multidisciplinary panel of marketing experts will judge the competition.
Click on a photo to view bios of this year's judges. |
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Criteria/Recognition
Criteria
Judges will consider each entry's numeric, measurable goals and results, along with the project's level of creativity and innovation. All entries will be judged regardless of the number of entries in each category; however, awards may not be granted in all categories, and more than one award may be granted in some categories.
Judges will consider each entry's numeric, measurable goals and results, along with the project's level of creativity and innovation. All entries will be judged regardless of the number of entries in each category; however, awards may not be granted in all categories, and more than one award may be granted in some categories.
Recognition
Winners that provide print-quality visuals will be featured in EXHIBITOR magazine. One custom trophy will be awarded to each winning entrant. Entries will be considered for possible use in features or columns unrelated to the competition.
Winners that provide print-quality visuals will be featured in EXHIBITOR magazine. One custom trophy will be awarded to each winning entrant. Entries will be considered for possible use in features or columns unrelated to the competition.
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