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August 2019
Table of Contents
EXHIBITOR Q & A
Exhibit Flooring
With regard to transportation, installation, and storage, what should I keep in mind when buying new exhibit flooring?
Exhibit Flooring
With regard to transportation, installation, and storage, what should I keep in mind when buying new exhibit flooring?
Pull and Prep
I pay my exhibit house to pull and prep my exhibit before every show. How can I tell if I'm being duped?
I pay my exhibit house to pull and prep my exhibit before every show. How can I tell if I'm being duped?
In-booth Audio
I've heard of directional speakers being used in trade show exhibits. What are they, and how do they work?
I've heard of directional speakers being used in trade show exhibits. What are they, and how do they work?
ASK DAN
Idea Snatcher
My boss is notorious for dismissing my ideas but then later presenting them as his own in team meetings.
Idea Snatcher
My boss is notorious for dismissing my ideas but then later presenting them as his own in team meetings.
EXHIBITING 101
This Old Exhibit: How to Refresh a Tired Booth
Follow these budget-friendly fixes when your exhibit needs a little TLC.
This Old Exhibit: How to Refresh a Tired Booth
Follow these budget-friendly fixes when your exhibit needs a little TLC.
AMMUNITION
Ideas That Work
Money Talks, Tool Time, A Brite Idea, Roughing It, Seeing Red, and more.
Ideas That Work
Money Talks, Tool Time, A Brite Idea, Roughing It, Seeing Red, and more.
PRODUCTS
New Tools
Sprout Spoon, Ugovirtual online platform, and more.
New Tools
Sprout Spoon, Ugovirtual online platform, and more.
FIXING SNAFUS
Facing the Firing Squad
I had to explain to five security officials that dummy ammunition does not, in fact, contain gunpowder.
Facing the Firing Squad
I had to explain to five security officials that dummy ammunition does not, in fact, contain gunpowder.
ARCHIVE
Body Politic
1954: East Germany showcases products ranging from porcelain to streetcars.
Body Politic
1954: East Germany showcases products ranging from porcelain to streetcars.
EVENT AWARDS
EXHIBITOR Magazine's 16th Annual Corporate Event Awards
Recognizing excellence in event-marketing strategy and execution.
EXHIBITOR Magazine's 16th Annual Corporate Event Awards
Recognizing excellence in event-marketing strategy and execution.
Cruise Control
Royal Caribbean Cruises Ltd. hosts a high-tech media event that nets more than 530 million impressions.
Royal Caribbean Cruises Ltd. hosts a high-tech media event that nets more than 530 million impressions.
Opal Apples' Fruitful Endeavor
FirstFruits Marketing LLC uses Instagram to harvest over 44 million impressions.
FirstFruits Marketing LLC uses Instagram to harvest over 44 million impressions.
IBM's New Way of Thinking
IBM Corp. launches a new flagship conference that had 80 percent of attendees clamoring to return the following year.
IBM Corp. launches a new flagship conference that had 80 percent of attendees clamoring to return the following year.
BMW Takes Off
BMW AG flips the usual media event on its head by flying its concept car to media reps in four global cities.
BMW AG flips the usual media event on its head by flying its concept car to media reps in four global cities.
A Giving Legend
To drum up donations, Charity Global Inc. marries emotional storytelling with technological wizardry.
To drum up donations, Charity Global Inc. marries emotional storytelling with technological wizardry.
VENUES
Henry B. Gonzalez Convention Center
Tips to help you exhibit at the Henry B. Gonzalez Convention Center.
Henry B. Gonzalez Convention Center
Tips to help you exhibit at the Henry B. Gonzalez Convention Center.
Stay Informed
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To be notified of new content from Exhibitor Magazine, please enter your e-mail address:
products
New Tools
 Single-use plastic items are a hot-button issue, and an increasing number of event planners and marketers are searching for eco-friendly alternatives to traditional straws and cutlery. Enter the Sprout Spoon, a fully biodegradable spoon and tea bag in one. This matchbook-sized promotional item, the exterior and interior of which can be printed with custom text and imagery, opens to form a paper spoon with a tea bag stitched into the bowl. Marketers can choose from three Fair Trade blends (black tea vanilla, green tea ginger and lemon, and herbal), all of which are nongenetically modified, free of artificial flavors, and contained in an organic-cotton bag. A novel addition to hospitality spreads and giveaway programs, Sprout Spoons are a Green means of offering attendees a moment of respite and additional exposure to your marketing messages. Contact: Sprout USA LLC, Boston, 617-650-1958, www.sproutworld.com  The UgoVirtual online platform from Virtua Hospitality Inc. enables event organizers and meeting planners to virtualize events such as trade shows, corporate meetings, and conferences and allow long-distance prospects and clients to experience the happenings remotely. Using their own computers or mobile devices, online "attendees" can navigate custom-designed virtual environments that replicate or approximate elements of the physical event locale, e.g., lobbies, lounges, auditoriums, and exhibit halls. These remote attendees can view live streams of panel discussions, keynote speeches, and seminars, all of which can be archived and made available on demand after the event. As for the virtual exhibit hall, exhibitors are provided customizable templates that incorporate their existing digital assets, including videos, e-literature, slideshows, and recorded presentations, into a digital booth. Meanwhile, an integrated chat function lets users converse with on-site or remote exhibitor reps. Contact: Virtua Hospitality Inc. (dba UgoVirtual), Sugar Hills, GA, 888-846-8751, www.ugovirtual.com  Add visual interest and dimensionality to your exhibit walls, stage setups, and outdoor events by deploying Swiss Cheese Flat Panel Sails by Stretch Shapes LLC. Offered as a design add-on to any of the company's 13 panel shapes in stock sizes up to 30-by-30 feet (custom shapes are also available), the fromage-inspired stretch fabric can be treated with uniformly or randomly placed holes. Panels can be affixed to truss or other sturdy framing via hooks or monofilament line and layered to create eye-catching displays. Exhibitors have more than a dozen fabric colors to choose from, although the bright-white option is particularly suited for LED wash lighting. Contact: Stretch Shapes LLC, Eugene, OR, 888-370-0202, www.stretchshapes.net
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