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August 2019
Table of Contents
EXHIBITOR Q & A
Exhibit Flooring
With regard to transportation, installation, and storage, what should I keep in mind when buying new exhibit flooring?
Exhibit Flooring
With regard to transportation, installation, and storage, what should I keep in mind when buying new exhibit flooring?
Pull and Prep
I pay my exhibit house to pull and prep my exhibit before every show. How can I tell if I'm being duped?
I pay my exhibit house to pull and prep my exhibit before every show. How can I tell if I'm being duped?
In-booth Audio
I've heard of directional speakers being used in trade show exhibits. What are they, and how do they work?
I've heard of directional speakers being used in trade show exhibits. What are they, and how do they work?
ASK DAN
Idea Snatcher
My boss is notorious for dismissing my ideas but then later presenting them as his own in team meetings.
Idea Snatcher
My boss is notorious for dismissing my ideas but then later presenting them as his own in team meetings.
EXHIBITING 101
This Old Exhibit: How to Refresh a Tired Booth
Follow these budget-friendly fixes when your exhibit needs a little TLC.
This Old Exhibit: How to Refresh a Tired Booth
Follow these budget-friendly fixes when your exhibit needs a little TLC.
AMMUNITION
Ideas That Work
Money Talks, Tool Time, A Brite Idea, Roughing It, Seeing Red, and more.
Ideas That Work
Money Talks, Tool Time, A Brite Idea, Roughing It, Seeing Red, and more.
PRODUCTS
New Tools
Sprout Spoon, Ugovirtual online platform, and more.
New Tools
Sprout Spoon, Ugovirtual online platform, and more.
FIXING SNAFUS
Facing the Firing Squad
I had to explain to five security officials that dummy ammunition does not, in fact, contain gunpowder.
Facing the Firing Squad
I had to explain to five security officials that dummy ammunition does not, in fact, contain gunpowder.
ARCHIVE
Body Politic
1954: East Germany showcases products ranging from porcelain to streetcars.
Body Politic
1954: East Germany showcases products ranging from porcelain to streetcars.
EVENT AWARDS
EXHIBITOR Magazine's 16th Annual Corporate Event Awards
Recognizing excellence in event-marketing strategy and execution.
EXHIBITOR Magazine's 16th Annual Corporate Event Awards
Recognizing excellence in event-marketing strategy and execution.
Cruise Control
Royal Caribbean Cruises Ltd. hosts a high-tech media event that nets more than 530 million impressions.
Royal Caribbean Cruises Ltd. hosts a high-tech media event that nets more than 530 million impressions.
Opal Apples' Fruitful Endeavor
FirstFruits Marketing LLC uses Instagram to harvest over 44 million impressions.
FirstFruits Marketing LLC uses Instagram to harvest over 44 million impressions.
IBM's New Way of Thinking
IBM Corp. launches a new flagship conference that had 80 percent of attendees clamoring to return the following year.
IBM Corp. launches a new flagship conference that had 80 percent of attendees clamoring to return the following year.
BMW Takes Off
BMW AG flips the usual media event on its head by flying its concept car to media reps in four global cities.
BMW AG flips the usual media event on its head by flying its concept car to media reps in four global cities.
A Giving Legend
To drum up donations, Charity Global Inc. marries emotional storytelling with technological wizardry.
To drum up donations, Charity Global Inc. marries emotional storytelling with technological wizardry.
VENUES
Henry B. Gonzalez Convention Center
Tips to help you exhibit at the Henry B. Gonzalez Convention Center.
Henry B. Gonzalez Convention Center
Tips to help you exhibit at the Henry B. Gonzalez Convention Center.
Stay Informed
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archive
Body Politic
PHOTO: INTERFOTO/ALAMY STOCK PHOTO
During the Cold War, East and West Germany competed against each other with espionage – and exhibitions. To win the favor of politically important Egypt, for example, each country staged industrial expos in Cairo. At a 1954 exhibition shown here, East Germany showcased products ranging from porcelain to streetcars. The biggest draw, however, was the life-sized, see-through body display. Its transparent, illuminated body showed bones, veins, organs, and arteries in optimum working condition, suggesting the inherent superiority of the communist country's standards of health and fitness.
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