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September 2018
Table of Contents
EXHIBITOR Q & A
Portable/Modular Exhibits
We're about to purchase our first portable/modular exhibit. What questions should I ask?
ASK DAN
Elevating Low Standards
I just inherited a staff used to low standards. How do I snap them into shape?
EXHIBITING 101
Accessible by Design
Ensuring that your booth is accommodating to attendees with disabilities often starts at the drawing board.
AMMUNITION
Ideas That Work
Coffee Talk, Ganja Games, Animal Magnetism, Floating Flooring, and more.
PRODUCTS
New Tools
MultiView display system, Expand LightBox Portable system, Fobbles smoke, haze, and bubble machine, and more.
PHOTO GALLERY
Go With the Flow
Beneath a ceiling of 400 glass raindrops, Kludi GmbH & Co. KG's 125-by-43-foot booth evoked a soothing water world.
FIXING SNAFUS
As the Exhibit Turns
Despite his prior written approval, the client wanted the entire booth rotated.
TEN BY 10
Trade Show Security
We asked 10 experts to share their opinions of safety and security on the show floor.
ARCHIVE
Off-Road Adventure
1907: Carmaker De Dion-Bouton at the Paris Auto Show.
RESEARCH
Social Work
The results of our 2018 Social Media Marketing Survey show that exhibitors' use of social-media continues to rise.
STAFF TRAINING
Seven Ways to Disengage on the Show Floor
Four staff-training experts share their strategies for disengaging from attendees.
TECHNOLOGY
Bandwidth on the Run: How to Avoid Wi-Fi Fees
Sidestep costly show-floor wireless internet access with one of these four alternatives.
PORTFOLIO
Desks of Distinction
EXHIBITOR rounds up six examples of reception desks that welcomed attendees with unique and on-brand design elements.
CASE STUDY
SongDivision Changes its Tune
SongDivision retools its exhibiting program with an engagement strategy that results in a 750-percent ROI.
MULTIMEDIA
Get the Picture?
Find the best portable projector for your in-booth presentations in this comparative round-up.
QUIZ
Taxing Situations
Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.
TRADE SHOW TRENDS
Mixed Reality
See how exhibitors mixed live action with projected content, augmented-reality headsets, and more.

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trade show trends
Mixed Reality

See how exhibitors altered attendees' surroundings by fusing 3-D objects with a little multimedia magic, mixing live action with projected content, and incorporating augmented-reality headsets in the latest Trend of the Month video sponsored by Access TCA Inc.

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