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September 2018
Table of Contents
EXHIBITOR Q & A
Portable/Modular Exhibits
We're about to purchase our first portable/modular exhibit. What questions should I ask?
ASK DAN
Elevating Low Standards
I just inherited a staff used to low standards. How do I snap them into shape?
EXHIBITING 101
Accessible by Design
Ensuring that your booth is accommodating to attendees with disabilities often starts at the drawing board.
AMMUNITION
Ideas That Work
Coffee Talk, Ganja Games, Animal Magnetism, Floating Flooring, and more.
PRODUCTS
New Tools
MultiView display system, Expand LightBox Portable system, Fobbles smoke, haze, and bubble machine, and more.
PHOTO GALLERY
Go With the Flow
Beneath a ceiling of 400 glass raindrops, Kludi GmbH & Co. KG's 125-by-43-foot booth evoked a soothing water world.
FIXING SNAFUS
As the Exhibit Turns
Despite his prior written approval, the client wanted the entire booth rotated.
TEN BY 10
Trade Show Security
We asked 10 experts to share their opinions of safety and security on the show floor.
ARCHIVE
Off-Road Adventure
1907: Carmaker De Dion-Bouton at the Paris Auto Show.
RESEARCH
Social Work
The results of our 2018 Social Media Marketing Survey show that exhibitors' use of social-media continues to rise.
STAFF TRAINING
Seven Ways to Disengage on the Show Floor
Four staff-training experts share their strategies for disengaging from attendees.
TECHNOLOGY
Bandwidth on the Run: How to Avoid Wi-Fi Fees
Sidestep costly show-floor wireless internet access with one of these four alternatives.
PORTFOLIO
Desks of Distinction
EXHIBITOR rounds up six examples of reception desks that welcomed attendees with unique and on-brand design elements.
CASE STUDY
SongDivision Changes its Tune
SongDivision retools its exhibiting program with an engagement strategy that results in a 750-percent ROI.
MULTIMEDIA
Get the Picture?
Find the best portable projector for your in-booth presentations in this comparative round-up.
QUIZ
Taxing Situations
Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.
TRADE SHOW TRENDS
Mixed Reality
See how exhibitors mixed live action with projected content, augmented-reality headsets, and more.

Stay Informed
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quiz
Taxing Situations
U.S. companies that exhibit internationally are no doubt familiar with value-added tax, or VAT, a levy that's assessed on a product imported into many countries, even temporarily. But while this type of tariff may be nearly universal, taxing everything from giveaway items and flatscreens to pencils and paper, the acronyms it goes by around the globe are often anything but. You'll see what we mean in this month's quiz when you try to match the country with its local acronym for VAT. But don't worry – it's not too taxing.By Charles Pappas


click your choice to see if you're right
 
1. There's nothing neutral or cheesy about this nation's value-added tax, locally known as MWST.
a. Canada
b. Switzerland
c. Croatia

 
2. At 20 percent, this country's tax, known as TVA, is almost as high as its iconic Eiffel Tower.
a. Great Britain
b. France
c. Belgium

 
3. Along with a VAT known as Ma'am, this Middle-Eastern country has the most museums per capita.
a. Israel
b. Lebanon
c. Kuwait

 
4. You might get a buzz paying the tariff called ALV in the country with the world's heaviest coffee consumers.
a. Estonia
b. Colombia
c. Finland

 
5. With its rich history of accountants sitting for master painters, it's no wonder this country's BTW tax is so high.
a. Netherlands
b. Monaco
c. Chile

 
6. The home of "The Little Mermaid" is also the site of a value-added tax referred to as MOMS.
a. Sweden
b. Denmark
c. Norway

 
7. AFA is the acronym for VAT in this land of Rubik's cubes, paprika, goulash, and the Danube River.
a. Austria
b. Germany
c. Hungary

8. After paying the tariff known here as VSK, you can take a well-earned soak in the Blue Lagoon.
a. Iceland
b. Sweden
c. Tunisia

9. You won't see Humphrey Bogart, but you will encounter the TVA, which is the name of this country's VAT.
a. Tunisia
b. Libya
c. Morocco

10. Value-added tax is known as PVM in the only country in the world with its own official scent.
a. Lithuania
b. Latvia
c. Luxembourg

11. In the country whose coat of arms includes an illustration of Noah's Ark, the local name for VAT is AAH.
a. Albania
b. Armenia
c. Azerbaijan

12. The levy in this land of Armani and Versace goes by a name that almost sounds like a fashion icon too: IVA.
a. France
b. Spain
c. Italy

13. In this nation, there is an NDS tax to go along with blinis, caviar, and the famed Bolshoi Theatre.
a. Belarus
b. Ukraine
c. Russian Federation

14. The levy called FPA shares its home with the birthplace of both democracy and the Olympic Games.
a. Turkey
b. Greece
c. Cyprus

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