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September 2018
Table of Contents
EXHIBITOR Q & A
Portable/Modular Exhibits
We're about to purchase our first portable/modular exhibit. What questions should I ask?
Portable/Modular Exhibits
We're about to purchase our first portable/modular exhibit. What questions should I ask?
ASK DAN
Elevating Low Standards
I just inherited a staff used to low standards. How do I snap them into shape?
Elevating Low Standards
I just inherited a staff used to low standards. How do I snap them into shape?
EXHIBITING 101
Accessible by Design
Ensuring that your booth is accommodating to attendees with disabilities often starts at the drawing board.
Accessible by Design
Ensuring that your booth is accommodating to attendees with disabilities often starts at the drawing board.
AMMUNITION
Ideas That Work
Coffee Talk, Ganja Games, Animal Magnetism, Floating Flooring, and more.
Ideas That Work
Coffee Talk, Ganja Games, Animal Magnetism, Floating Flooring, and more.
PRODUCTS
New Tools
MultiView display system, Expand LightBox Portable system, Fobbles smoke, haze, and bubble machine, and more.
New Tools
MultiView display system, Expand LightBox Portable system, Fobbles smoke, haze, and bubble machine, and more.
PHOTO GALLERY
Go With the Flow
Beneath a ceiling of 400 glass raindrops, Kludi GmbH & Co. KG's 125-by-43-foot booth evoked a soothing water world.
Go With the Flow
Beneath a ceiling of 400 glass raindrops, Kludi GmbH & Co. KG's 125-by-43-foot booth evoked a soothing water world.
FIXING SNAFUS
As the Exhibit Turns
Despite his prior written approval, the client wanted the entire booth rotated.
As the Exhibit Turns
Despite his prior written approval, the client wanted the entire booth rotated.
TEN BY 10
Trade Show Security
We asked 10 experts to share their opinions of safety and security on the show floor.
Trade Show Security
We asked 10 experts to share their opinions of safety and security on the show floor.
ARCHIVE
Off-Road Adventure
1907: Carmaker De Dion-Bouton at the Paris Auto Show.
Off-Road Adventure
1907: Carmaker De Dion-Bouton at the Paris Auto Show.
RESEARCH
Social Work
The results of our 2018 Social Media Marketing Survey show that exhibitors' use of social-media continues to rise.
Social Work
The results of our 2018 Social Media Marketing Survey show that exhibitors' use of social-media continues to rise.
STAFF TRAINING
Seven Ways to Disengage on the Show Floor
Four staff-training experts share their strategies for disengaging from attendees.
Seven Ways to Disengage on the Show Floor
Four staff-training experts share their strategies for disengaging from attendees.
TECHNOLOGY
Bandwidth on the Run: How to Avoid Wi-Fi Fees
Sidestep costly show-floor wireless internet access with one of these four alternatives.
Bandwidth on the Run: How to Avoid Wi-Fi Fees
Sidestep costly show-floor wireless internet access with one of these four alternatives.
PORTFOLIO
Desks of Distinction
EXHIBITOR rounds up six examples of reception desks that welcomed attendees with unique and on-brand design elements.
Desks of Distinction
EXHIBITOR rounds up six examples of reception desks that welcomed attendees with unique and on-brand design elements.
CASE STUDY
SongDivision Changes its Tune
SongDivision retools its exhibiting program with an engagement strategy that results in a 750-percent ROI.
SongDivision Changes its Tune
SongDivision retools its exhibiting program with an engagement strategy that results in a 750-percent ROI.
MULTIMEDIA
Get the Picture?
Find the best portable projector for your in-booth presentations in this comparative round-up.
Get the Picture?
Find the best portable projector for your in-booth presentations in this comparative round-up.
QUIZ
Taxing Situations
Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.
Taxing Situations
Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.
TRADE SHOW TRENDS
Mixed Reality
See how exhibitors mixed live action with projected content, augmented-reality headsets, and more.
Mixed Reality
See how exhibitors mixed live action with projected content, augmented-reality headsets, and more.
Stay Informed
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products
New Tools
 The MultiView display system from MirraViz allows exhibitors to showcase a variety of content simultaneously on a single surface. Available in a range of custom dimensions and shapes, MultiView screens are hung like posters on a wall and do not require any electrical power. The magic comes from a series of tabletop or mounted projectors arranged around the screen at varying angles. Attendees can then view different content depending on where they're standing. For example, attendees positioned to the left of the screen can watch a video of your product, while showgoers standing on the right see a text- and photo-heavy PowerPoint presentation. A sole 80-inch MultiView screen can provide up to six unique viewing angles with an image resolution of up to 4K. Standard projectors feature built-in speakers, as well as HDMI and USB ports. MultiView units capable of receiving Bluetooth, Apple AirPlay, and Google Cast signals are also available for exhibitors who require wireless connections. Contact: MirraViz, Fremont, CA, 347-415-4892, www.mirraviz.com  The Expand LightBox Portable system from Expand International of America Inc. functions as a freestanding backlit wall or can be integrated with the firm's GrandFabric modules to create countless exhibit configurations. Available in nine different sizes ranging from 31.5-inches square to 94.5-inches square, the LightBox Portable comprises a lightweight frame that can be assembled sans tools, single- or double-sided pillowcase graphics, and premounted LED lights with custom laser-cut lenses designed to eliminate hot spots. The system is delivered in a nylon carrying bag but also fits inside Expand International's PodiumCase, which offers safe transport and can be turned into a complementing counter. Contact: Expand International of America Inc., Stratford, CT, 800-758-3020, www.expandmedia.com  The Fobbles smoke, haze, and bubble machine is a one-source solution for adding some whimsical wow factor to your next product launch, after-hours reception, or any event that calls for an attention-getting gimmick. While a suite of 18 color-changing LEDs can emit a captivating light show, the Fobbles' most notable attribute is its patent-pending ability to produce fog-filled bubbles that release a gentle puff of "smoke" when they pop. The supplier also offers a line of proprietary fog and bubble solutions made from filtered water and nontoxic, nonstaining, pharmaceutical-grade chemicals. Contact: Froggy's Fog LLC, Columbia, TN, 615-469-4906, www.froggysfog.com  Makitso USA is expanding its line of inflatable WaveLight Air Counters, a Buyers Choice Award-winner at EXHIBITORLIVE 2018. The Square Mini model measures roughly 24 inches square and 22 inches high, ideal dimensions for a seating-area side table, while the approximately 39-by-24-by-22-inch Rectangular Mini functions as a coffee table or low-profile product display. Both units (which pack flat for easy shipping and set up in less than 30 seconds) comprise a collapsible plastic core, internal LEDs, a custom silicone-edge fabric graphic shell, and a sturdy plastic countertop. Contact: Makitso USA, Houston, 888-495-2859, www.makitsodisplays.com  Weather can affect practically every aspect of an outdoor event, especially audiovisual equipment. The Xtreme High Bright Outdoor Display from Peerless Industries Inc. (aka Peerless-AV) is ready to battle the elements, thanks to a patented thermal-transfer system that facilitates an operating temperature range of -31 to 140 degrees, as well as a fully sealed design that protects the unit against water, dust, moisture, and insects. Each monitor (available in 42- to 65-inch models) features optically bonded glass that reduces glare in direct sunlight, while an ambient-light sensor automatically adjusts brightness levels to optimize power consumption and the viewing experience. Contact: Peerless Industries Inc., Aurora, IL, 630-375-5100, www.peerless-av.com
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