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September 2018
Table of Contents
EXHIBITOR Q & A
Portable/Modular Exhibits
We're about to purchase our first portable/modular exhibit. What questions should I ask?
ASK DAN
Elevating Low Standards
I just inherited a staff used to low standards. How do I snap them into shape?
EXHIBITING 101
Accessible by Design
Ensuring that your booth is accommodating to attendees with disabilities often starts at the drawing board.
AMMUNITION
Ideas That Work
Coffee Talk, Ganja Games, Animal Magnetism, Floating Flooring, and more.
PRODUCTS
New Tools
MultiView display system, Expand LightBox Portable system, Fobbles smoke, haze, and bubble machine, and more.
PHOTO GALLERY
Go With the Flow
Beneath a ceiling of 400 glass raindrops, Kludi GmbH & Co. KG's 125-by-43-foot booth evoked a soothing water world.
FIXING SNAFUS
As the Exhibit Turns
Despite his prior written approval, the client wanted the entire booth rotated.
TEN BY 10
Trade Show Security
We asked 10 experts to share their opinions of safety and security on the show floor.
ARCHIVE
Off-Road Adventure
1907: Carmaker De Dion-Bouton at the Paris Auto Show.
RESEARCH
Social Work
The results of our 2018 Social Media Marketing Survey show that exhibitors' use of social-media continues to rise.
STAFF TRAINING
Seven Ways to Disengage on the Show Floor
Four staff-training experts share their strategies for disengaging from attendees.
TECHNOLOGY
Bandwidth on the Run: How to Avoid Wi-Fi Fees
Sidestep costly show-floor wireless internet access with one of these four alternatives.
PORTFOLIO
Desks of Distinction
EXHIBITOR rounds up six examples of reception desks that welcomed attendees with unique and on-brand design elements.
CASE STUDY
SongDivision Changes its Tune
SongDivision retools its exhibiting program with an engagement strategy that results in a 750-percent ROI.
MULTIMEDIA
Get the Picture?
Find the best portable projector for your in-booth presentations in this comparative round-up.
QUIZ
Taxing Situations
Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.
TRADE SHOW TRENDS
Mixed Reality
See how exhibitors mixed live action with projected content, augmented-reality headsets, and more.

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photo gallery
Client: Kludi GmbH & Co. KG, Menden, Germany
Design/Fabrication: Kohlhaas Messebau GmbH & Co. KG, Germering, Germany
Size: 125-by-43 feet (5,375 square feet)
Estimated Cost: $425,000
Estimated Cost/Square Foot: $79

 
Go With the Flow
By Charles Pappas with photos by Kohlhaas Messebau GmbH & Co. KG

Nothing is softer or more flexible than water," the philosopher Lao Tzu wrote, "yet nothing can resist it." So it should come as no surprise that for ISH 2017, a show focused on water- and energy-management products, Kludi GmbH & Co. KG created an H2O-themed exhibit that was as irresistible as an oasis in the Sahara.


The Shape of Water
Beneath a ceiling of 400 glass raindrops, Kludi GmbH & Co. KG's 125-by-43-foot booth evoked a soothing water world. Four areas displayed the company's kitchen and bath fixtures, including the "Ameo fountain" equipped with six functional water faucets, as well as a 3-foot-tall basin that collected the water falling from eight gleaming shower heads.

Teaming up with Kohlhaas Messebau GmbH & Co. KG, Kludi, a maker of kitchen and bath fittings, evoked watery motifs in its 125-by-43-foot booth with soft, flowing features and product displays purposely spread across it like stepping stones in a river. Forming an illusion of rain over the expanse was a 33-by-15-foot ceiling element, suspended by a truss, from which more than 400 glass raindrops of varying lengths hung in midair, as if frozen during their precipitous fall to the earth below.

Underneath the dangling drizzle, visitors explored the booth's four product-filled areas. In the first three, dozens of fixtures for kitchens and bathrooms were attached to plastered walls painted a stark white. The fourth section comprised two displays jutting out like peninsulas into an ocean. At the "Ameo fountain," for example, a triangle-shaped vessel with soft and rounded corners seemed to float on an expanse of Pacific-blue carpet. Inside the construction, six faucets from the company's luxe Ameo product line awaited guests who could reach in and turn them on, releasing a soothing rush of water that fell into the fountain's reservoir and splashed over a strata of stones. Nearby, a shower fountain, similarly curved and resting on azure carpet, held eight gleaming silver shower heads that flooded the 3-foot-tall basin below. When they'd finished exploring, visitors unwound at an adjacent bar and lounge under a duo of ceiling elements that formed simulated skies made of irregularly shaped sapphire laminate and fluffy clouds of wire mesh. E



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