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April 2020
Table of Contents
EXHIBITOR Q & A
Rigging Rules
What type of rigging-regulation variables might I discover between venues and shows?
Rigging Rules
What type of rigging-regulation variables might I discover between venues and shows?
Booth-Space Selection
I realize there is no perfect booth location, but what can I do to ensure I select the best spot to suit my program?
I realize there is no perfect booth location, but what can I do to ensure I select the best spot to suit my program?
ASK DAN
Defining Success
I recently delegated a project to my assistant who thinks he knocked it out of the park. But he struck out.
Defining Success
I recently delegated a project to my assistant who thinks he knocked it out of the park. But he struck out.
EXHIBITING 101
Planning Your Electrical Needs
Ensure your exhibit has the power it needs - and that it's accessible in the right places - by following this step-by-step guide.
Planning Your Electrical Needs
Ensure your exhibit has the power it needs - and that it's accessible in the right places - by following this step-by-step guide.
AMMUNITION
Ideas That Work
A Healthy Aim, Fear Factor, Loud and Clear, and more.
Ideas That Work
A Healthy Aim, Fear Factor, Loud and Clear, and more.
FIXING SNAFUS
No Bones About It
My reputation depended on finding that wooden crate!
No Bones About It
My reputation depended on finding that wooden crate!
ARCHIVE
The Bionic Woman
1934: A detached head appears at the British Industries Fair.
The Bionic Woman
1934: A detached head appears at the British Industries Fair.
CASE STUDY
Corteva's Magic Trick
Corteva Inc. stages a teleportation illusion that generates 584,000 impressions and attracts 25,000 people.
Corteva's Magic Trick
Corteva Inc. stages a teleportation illusion that generates 584,000 impressions and attracts 25,000 people.
MOBILE MARKETING
Road Runners
Here are three companies that chose mobile marketing as their road to success.
Road Runners
Here are three companies that chose mobile marketing as their road to success.
GRAPHICS
10 Small-Booth Graphic Gaffes
Here are 10 of the most common 10-by-10 graphic mistakes and what you should do instead.
10 Small-Booth Graphic Gaffes
Here are 10 of the most common 10-by-10 graphic mistakes and what you should do instead.
MANAGEMENT
Health Check
The PhRMA Code on Interactions with Healthcare Professionals can sometimes be difficult to decipher.
Health Check
The PhRMA Code on Interactions with Healthcare Professionals can sometimes be difficult to decipher.
TEN BY 10
Rental Exhibits
We asked 10 experts to share their views and opinions on rental exhibits.
Rental Exhibits
We asked 10 experts to share their views and opinions on rental exhibits.
PORTFOLIO
Sweet Hospitality
Here are six in-booth hospitality spaces that pair practical elements with delicious design.
Sweet Hospitality
Here are six in-booth hospitality spaces that pair practical elements with delicious design.
Stay Informed
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portfolio
Sweet Hospitality
A hospitality area is perhaps the one place in your booth where visitors can truly kick back and relax. However, this locale needs to be inviting, comfortable, and aesthetically attractive enough to make people not only finish their drinks and nibbles but also hang out and talk shop. So here are six in-booth hospitality spaces that pair practical elements with delicious design. By Linda Armstrong
 PHOTO: Studio Dega LL
Hole in the Wall
Exhibitor: Edem CJSC Show: MosBuild Design: Studio Dega LLC, St. Petersburg, Russia, 7-812-331-74-27, www.studiodega.ru Framed by a modular exhibit system, this interior lounge for Ukrainian wallpaper provider Edem CJSC served up cutting-edge innovation and sophistication courtesy of an open environment decorated with muted gray, white, and wood-tone materials and finishes.  PHOTO: The Trade Group inc.
Players Club
Exhibitor: Facebook Inc. Show: Gamescom Design: The Trade Group Inc., Carrollton, TX, 214-343-2000, www.tradegroup.com Looking very much like a hip coffee lounge or trendy pub, the hospitality area for the Facebook Gaming brand was both stylish and inviting. The L-shaped bar had room for nine patrons while modular furniture, soft sofas, and bistro-height tables and chairs completed the scene.  PHOTO: Pinnacle Exhibits inc.
Green Room
Exhibitor: Monahan Products LLC (dba UppaBaby) Show: Kind + Jugend Design: Pinnacle Exhibits Inc., Portland, OR, 503-844-4848, www.pinnacle-exhibits.com The epitome of cozy, this bistro for the UppaBaby brand employed neutral tones and contemporary furniture. However, it was the suspended pendant lights and brilliant art installation, which comprised a cutout logo floating in front of a wall of live plant material, that turned up the theatrics.  PHOTO: Padgett and Company Inc.
Red Square
Exhibitor: Intelerad Medical Systems Inc. Show: Radiological Society of North America Annual Meeting Design: EDE Corp., Chicago, 773-585-5600, www.edecorp.com Tasked with crafting an exhibit that was architecturally interesting yet offered a homey interior, designers settled on warm materials and woods that carried over into this in-booth hideaway. Pops of red and black brand colors added a cinematic touch to this practical space.  PHOTO: Modul International Exhibition Design Systems GmbH
White House
Exhibitor: Modul International Exhibition Design Systems GmbH Show: EuroShop Design: Ueberholz GmbH, Wuppertal, Germany, 49-202-280-96-0, www.ueberholz.de Situated on the exhibit's second level, this contemporary space was a quiet respite from the hectic show floor below. Topped by a fabric-scrim ceiling, the oblong expanse provided a serene ambiance, an ample seating and dining area, and a glorious view of the exhibit hall.  PHOTO: Wurttembergische Metallwarenfabrik AG
The Bar Scene
Exhibitor: Wurttembergische Metallwarenfabrik AG Show: Ambiente Design: Raumtechnik Messebau & Event Services GmbH, Ostfildern, Germany, 49-7158-9874-0, www.raumtechnik.com A dramatic pink and purple bar took center stage in this exhibit for German tableware manufacturer Wurttembergische Metallwarenfabrik AG. Meanwhile, myriad tables and chairs played second fiddle, providing the function while the bar offered the flair.
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