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April 2020
Table of Contents
EXHIBITOR Q & A
Rigging Rules
What type of rigging-regulation variables might I discover between venues and shows?
Booth-Space Selection
I realize there is no perfect booth location, but what can I do to ensure I select the best spot to suit my program?
ASK DAN
Defining Success
I recently delegated a project to my assistant who thinks he knocked it out of the park. But he struck out.
EXHIBITING 101
Planning Your Electrical Needs
Ensure your exhibit has the power it needs - and that it's accessible in the right places - by following this step-by-step guide.
AMMUNITION
Ideas That Work
A Healthy Aim, Fear Factor, Loud and Clear, and more.
FIXING SNAFUS
No Bones About It
My reputation depended on finding that wooden crate!
ARCHIVE
The Bionic Woman
1934: A detached head appears at the British Industries Fair.
CASE STUDY
Corteva's Magic Trick
Corteva Inc. stages a teleportation illusion that generates 584,000 impressions and attracts 25,000 people.
MOBILE MARKETING
Road Runners
Here are three companies that chose mobile marketing as their road to success.
GRAPHICS
10 Small-Booth Graphic Gaffes
Here are 10 of the most common 10-by-10 graphic mistakes and what you should do instead.
MANAGEMENT
Health Check
The PhRMA Code on Interactions with Healthcare Professionals can sometimes be difficult to decipher.
TEN BY 10
Rental Exhibits
We asked 10 experts to share their views and opinions on rental exhibits.
PORTFOLIO
Sweet Hospitality
Here are six in-booth hospitality spaces that pair practical elements with delicious design.

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exhibitor q&a
Ask Dan
Q.
I recently delegated a project to my assistant who thinks he knocked it out of the park. But he struck out. How do I stop this from happening again without hurting his morale?

A.
"What we've got here is failure to communicate," goes a famous line from the movie "Cool Hand Luke." The problem is one of mutual faulty communication. And the best way to fix a breakdown like this is for you to create a shared meaning and understanding of upcoming projects.

After assigning him a future project, immediately meet to discuss the best ways to carry it out. Then, clearly define a successful outcome for that endeavor. For example, after talking about how to execute the project, you might state that the goal is to generate at least 200 new leads or no fewer than 5,000 social-media impressions, thus forming a definitive bottom line measuring what is and is not a success.

At that point, ask your assistant questions about your directions for both the methodology and the results you want. That will allow you to see how much he understands and clear up any misconceptions that could very well cause him to stumble before he even begins. Following that, reiterate the discussion in writing, which gives you a chance to both reinforce the approach and outcome you hope to see. By using these techniques to make him a part of the planning process, you'll be setting him up to hit a home run and ensuring you don't have to worry about him striking out when the bases are loaded. E



Dan Lumpkin, organizational psychologist, is the president of management-consulting company Lumpkin & Associates in Fairhope, AL. Need answers? Email your career-related questions to askdan@exhibitormagazine.com.
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