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April 2020
Table of Contents
EXHIBITOR Q & A
Rigging Rules
What type of rigging-regulation variables might I discover between venues and shows?
Booth-Space Selection
I realize there is no perfect booth location, but what can I do to ensure I select the best spot to suit my program?
ASK DAN
Defining Success
I recently delegated a project to my assistant who thinks he knocked it out of the park. But he struck out.
EXHIBITING 101
Planning Your Electrical Needs
Ensure your exhibit has the power it needs - and that it's accessible in the right places - by following this step-by-step guide.
AMMUNITION
Ideas That Work
A Healthy Aim, Fear Factor, Loud and Clear, and more.
FIXING SNAFUS
No Bones About It
My reputation depended on finding that wooden crate!
ARCHIVE
The Bionic Woman
1934: A detached head appears at the British Industries Fair.
CASE STUDY
Corteva's Magic Trick
Corteva Inc. stages a teleportation illusion that generates 584,000 impressions and attracts 25,000 people.
MOBILE MARKETING
Road Runners
Here are three companies that chose mobile marketing as their road to success.
GRAPHICS
10 Small-Booth Graphic Gaffes
Here are 10 of the most common 10-by-10 graphic mistakes and what you should do instead.
MANAGEMENT
Health Check
The PhRMA Code on Interactions with Healthcare Professionals can sometimes be difficult to decipher.
TEN BY 10
Rental Exhibits
We asked 10 experts to share their views and opinions on rental exhibits.
PORTFOLIO
Sweet Hospitality
Here are six in-booth hospitality spaces that pair practical elements with delicious design.

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exhibitor q&a
Help!
Rigging Rules
ILLUSTRATION: MARK FISHER
Q.
What type of rigging-regulation variables might I discover between venues and shows?

A.
There are often radical differences in rigging capabilities and rules between venues in a single city, and sometimes various locations within the same building can have totally different challenges and limitations. So here's a brief rundown of some of the main variables that can affect a locale's rigging stipulations.

➤ Structural Conditions – Each venue has specific weight and height limitations for rigged elements based on the building's load-bearing capabilities.

➤ Geographical Variations – Various geographic regions come with their own additional guidelines that further restrict weight and height allowances due to location-related irregularities. If the locale is prone to earthquakes, high winds, or heavy snow, rigging may be more restrictive compared to locations void of these variables.

➤ Facility-Management Imposed Limitations – Some venues have stricter rigging guidelines to limit liability concerns or as a result of insurance regulations. That is, their rules may go above and beyond typical structural-engineering constraints and may be guided to some extent by management's level of risk tolerance.

➤ Show-Management Restrictions – Each show may have its own restrictions for myriad reasons. These can include everything from a limited move-in and move-out schedule and efforts to create an appealing exhibit hall to general-contractor demands and the show's insurance requirements.

➤ Location Within the Venue – Sometimes areas within the same building can have different rigging limits. For example, compared to the larger venue, one section or hall may have a completely different roof structure – or even a drop ceiling.

As you can see, variables abound. So when it comes to rigging, what's allowed at one site for one show may be verboten in another spot or at a different event. Therefore, it's imperative that you or your exhibit house carefully investigate all rigging conventions set forth by each venue and show to ensure that your exhibit plans will fly both literally and figuratively.

— Doyle Martin, COO, TLS Productions Inc., Henderson, NV
Help Wanted
Send your tough questions about exhibiting to Linda Armstrong, larmstrong@exhibitormagazine.com.

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