We asked 10 experts to share their views and opinions on rental exhibits.
1
"Rentals are fast evolving, with new technology, advanced lightweight aluminum frames, and fabric graphics on much larger scales than ever before."
— Paul Conway, president, Nimlok NYC
2
"Considerations that suggest a rental would be a good idea include having many, often overlapping, shows and a shortage of storage space."
— Scott Arbogast, co-founder, ExhibiTeam
3
"I think reusable or recyclable wall-frame systems will come to be mandatory for structures in the not-too-distant future."
— Chris Anderson, vice president of sales, Elite Exhibits LLC
4
"The most misunderstood aspect of rentals is that they are just recycled kits. The better providers are designing rental exhibits consisting of extrusion-frame systems in tandem with custom elements."
— Matt Kleinrock, chief operating officer, Rockway Exhibits + Events
5
"Although a purchase offers more opportunity to customize a booth, a rental is a great way to test out a new approach without committing a ton of resources."
— Hilary McVicker, vice president, sales and marketing, The Elumenati LLC
6
"Before renting, exhibitors should ask providers whether they include services such as installation, transportation, and logistics."
— Ross Pike, head of marketing, Quadrant2Design
7
"A big misconception is that rentals are cookie-cutter designs. There are many highly customizable options, and they can be very cost effective."
— Eric Duncan, president, Xhibit Solutions Inc.
8
"Consider rentals if you're concerned about your company's carbon footprint, because it makes no sense to build and then discard a booth after its last show."
— Laura Palker, CEO, Trade Show Solutions Center LLC
9
"Lower financial liabilities are the most noteworthy rental advantage. Those liabilities include storage, maintenance, insurance, and disposal fees at the end of your exhibit's lifetime."
— Steve Schaff, vice president of business development, Plus Studios LLC
10
"Stale stock-rental designs with limited branding are becoming a thing of the past. When done right, today's rental is indistinguishable from a fully custom exhibit."
— Shawn Lacagnina, director of sales and marketing, Skyline Exhibits-Houston