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April 2020
Table of Contents
EXHIBITOR Q & A
Rigging Rules
What type of rigging-regulation variables might I discover between venues and shows?
Rigging Rules
What type of rigging-regulation variables might I discover between venues and shows?
Booth-Space Selection
I realize there is no perfect booth location, but what can I do to ensure I select the best spot to suit my program?
I realize there is no perfect booth location, but what can I do to ensure I select the best spot to suit my program?
ASK DAN
Defining Success
I recently delegated a project to my assistant who thinks he knocked it out of the park. But he struck out.
Defining Success
I recently delegated a project to my assistant who thinks he knocked it out of the park. But he struck out.
EXHIBITING 101
Planning Your Electrical Needs
Ensure your exhibit has the power it needs - and that it's accessible in the right places - by following this step-by-step guide.
Planning Your Electrical Needs
Ensure your exhibit has the power it needs - and that it's accessible in the right places - by following this step-by-step guide.
AMMUNITION
Ideas That Work
A Healthy Aim, Fear Factor, Loud and Clear, and more.
Ideas That Work
A Healthy Aim, Fear Factor, Loud and Clear, and more.
FIXING SNAFUS
No Bones About It
My reputation depended on finding that wooden crate!
No Bones About It
My reputation depended on finding that wooden crate!
ARCHIVE
The Bionic Woman
1934: A detached head appears at the British Industries Fair.
The Bionic Woman
1934: A detached head appears at the British Industries Fair.
CASE STUDY
Corteva's Magic Trick
Corteva Inc. stages a teleportation illusion that generates 584,000 impressions and attracts 25,000 people.
Corteva's Magic Trick
Corteva Inc. stages a teleportation illusion that generates 584,000 impressions and attracts 25,000 people.
MOBILE MARKETING
Road Runners
Here are three companies that chose mobile marketing as their road to success.
Road Runners
Here are three companies that chose mobile marketing as their road to success.
GRAPHICS
10 Small-Booth Graphic Gaffes
Here are 10 of the most common 10-by-10 graphic mistakes and what you should do instead.
10 Small-Booth Graphic Gaffes
Here are 10 of the most common 10-by-10 graphic mistakes and what you should do instead.
MANAGEMENT
Health Check
The PhRMA Code on Interactions with Healthcare Professionals can sometimes be difficult to decipher.
Health Check
The PhRMA Code on Interactions with Healthcare Professionals can sometimes be difficult to decipher.
TEN BY 10
Rental Exhibits
We asked 10 experts to share their views and opinions on rental exhibits.
Rental Exhibits
We asked 10 experts to share their views and opinions on rental exhibits.
PORTFOLIO
Sweet Hospitality
Here are six in-booth hospitality spaces that pair practical elements with delicious design.
Sweet Hospitality
Here are six in-booth hospitality spaces that pair practical elements with delicious design.
Stay Informed
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archive
The Bionic Woman
PHOTO: BLACK STAR/ALAMY STOCK PHOTO
Exhibitions have long led the way in acclimating the world at large to robots, from the 7-foot-tall Elektro, which smoked like the Marlboro Man, to the 23-inch-high Nao that could play jazz and perform tai chi. A part of that cybernetic tradition was the 1934 British Industries Fair, where sculptor/inventor Courtenay Pollock exhibited "She," a rubber-covered skull whose electrically powered levers and gears allowed it a variety of facial expressions. The detached head became a sensation, with reporters predicting She would herald a new generation of automatons indistinguishable from the real thing.
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