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March 2020
Table of Contents
EXHIBITOR Q & A
Sponsoring Versus Hosting
Should we host our own hospitality event or sponsor something already organized by the show?
Sponsoring Versus Hosting
Should we host our own hospitality event or sponsor something already organized by the show?
Small Booths
How can I improve my chances of getting an appreciable return from a small booth?
How can I improve my chances of getting an appreciable return from a small booth?
ASK DAN
Asking for a Raise
How do I ask my boss for a well-deserved pay hike?
Asking for a Raise
How do I ask my boss for a well-deserved pay hike?
EXHIBITING 101
Five Tips for New Builds
Here are important - but often overlooked - items to consider when planning a new exhibit.
Five Tips for New Builds
Here are important - but often overlooked - items to consider when planning a new exhibit.
AMMUNITION
Ideas That Work
Hold the Phone, Auto Focus, Comfort Food, and more.
Ideas That Work
Hold the Phone, Auto Focus, Comfort Food, and more.
FIXING SNAFUS
Taking a Seat
What the boss wants, the boss gets. It didn't matter that it was never a part of our original plan.
Taking a Seat
What the boss wants, the boss gets. It didn't matter that it was never a part of our original plan.
VENUES
Washington State Convention Center
The Washington State Convention Center in Seattle stands in the heart of the Emerald City.
Washington State Convention Center
The Washington State Convention Center in Seattle stands in the heart of the Emerald City.
PORTFOLIO
Presentation Stations
Six examples of theaters that not only drew a crowd but also made a positive, on-brand impression in the process.
Presentation Stations
Six examples of theaters that not only drew a crowd but also made a positive, on-brand impression in the process.
QUIZ
Weight a Minute
Try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees.
Weight a Minute
Try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees.
PHOTO GALLERY
Self Service
National Oilwell Varco Inc. built a booth designed to appeal to clients, prospects, and VIPs on a personal level.
Self Service
National Oilwell Varco Inc. built a booth designed to appeal to clients, prospects, and VIPs on a personal level.
ARCHIVE
By Land and by Sea
1904: An early form of augmented reality with a simulated voyage to Paris debuts at the Louisiana Purchase Exposition.
By Land and by Sea
1904: An early form of augmented reality with a simulated voyage to Paris debuts at the Louisiana Purchase Exposition.
CASE STUDY
Gatorade Drinks Outside the Box
The Gatorade Company appeals to athletic influencers via a mix of gamification and education.
Gatorade Drinks Outside the Box
The Gatorade Company appeals to athletic influencers via a mix of gamification and education.
MANAGEMENT
Myth Buster
EXHIBITOR debunks six common misconceptions held by exhibit-marketing newbies.
Myth Buster
EXHIBITOR debunks six common misconceptions held by exhibit-marketing newbies.
INTERNATIONAL
A Quick Guide to General Data Protection Regulation
We sifted through the 88 pages of GDPR regulations to find the parts that pertain most to exhibitors.
A Quick Guide to General Data Protection Regulation
We sifted through the 88 pages of GDPR regulations to find the parts that pertain most to exhibitors.
PORTFOLIO
Belly Up!
Here are six examples of in-exhibit hospitality bars that offer form, function, and style straight up.
Belly Up!
Here are six examples of in-exhibit hospitality bars that offer form, function, and style straight up.
INSIGHT
Game Changer
Author Jim Gilmore predicts what the future holds for experiential marketing.
Game Changer
Author Jim Gilmore predicts what the future holds for experiential marketing.
GLOBAL
International Exhibiting Guide: Paris
The least you need to know about exhibiting in Paris
International Exhibiting Guide: Paris
The least you need to know about exhibiting in Paris
International Exhibiting Guide: Abu Dhabi
The least you need to know about exhibiting in Abu Dhabi
The least you need to know about exhibiting in Abu Dhabi
International Exhibiting Guide: Buenos Aires
The least you need to know about exhibiting in Buenos Aires
The least you need to know about exhibiting in Buenos Aires
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Bar Excellence
Belly up!
More and more these days, exhibitors are employing in-exhibit hospitality bars to foster relationships and draw out dwell times. But to capture those value-adds, it's critical that your bar is more of a hip scene or than a has-been happening. So here are six examples of top-shelf experiences that offer form, function, and style straight up. By Linda Armstrong
 PHOTO: Padgett and Company Inc.
Style Harmony
Exhibitor: Peco Real Estate Partners (PREP) Show: RECon Design: Journey Communications Inc., Wayne, PA, 610-240-0774, www.journeycommunications.com; Lorenc+Yoo Design, Roswell, GA, 770-645-2828, www.lorencyoodesign.com A variety of design styles collide in this bar space for Peco Real Estate Partners. Slick modern chairs and a matching countertop sit beneath suspended Edison-style light bulbs. Meanwhile nearby wall-attached graphics and a cozy banquette offer a decidedly retro feel. While seemingly disparate, the choir of styles sings.  PHOTO: Modul A, Stefan Roehler
Surf's Up
Exhibitor: Salesforce.com Germany GmbH Show: CeBIT Design: Atelier Damboeck Messebau GmbH, Neufinsing, Germany, 49-8121-975-0, www.damboeck.de Offering a subtle nod to the exhibit's surf-related theme, this bar provides not only a whimsical surfboard on the back wall but also a simplistic "hang-loose" vibe. Smooth, neutral surfaces comprising metal and laminate are paired with an ocean-blue back wall that adds a pop of color and interest.  PHOTO: Padgett and Company Inc.
Natural Selection
Exhibitor: Boulder Brands Inc. Show: Natural Products Expo West Design: 3D Exhibits Inc., Chicago, 800-471-9617, www.3dexhibits.com The brand identity for packaged-food firm Boulder Brands Inc. revolves around a healthy, outdoorsy, and authentic vibe. Thus, this sampling bar, which features environmentally responsible beetle-kill pine and industrial-style metal stools, is spot on with the brand – and no doubt with attendees as well.  PHOTO: Padgett and Company Inc.
Natural Wonder
Exhibitor: Natural Organics Inc. (Nature's Plus brand) Show: Natural Products Expo West Design: 3D Exhibits Inc., Chicago, 800-471-9617, www.3dexhibits.com A pairing of natural-looking elements and an almost laboratory feel is a winning combination for Natural Organics Inc., the provider of the Nature's Plus brand of natural vitamins and nutritional supplements. Three different tones of wood laminate provide warmth while a drop ceiling and various lighting creates a sense of intimacy at this sampling bar.  PHOTO: Pinnacle Exhibits Inc.
Black Diamond
Exhibitor: Faraday & Future Inc. Show: Auto China Design: Pinnacle Exhibits Inc., Hillsboro, OR, 503-844-4848, www.pinnacle-exhibits.com This little, black, dressed-up bar is the epitome of simplicity and sophistication. A single wall of transparent glass along with two opaque dividers in semigloss black surround the dainty bar tucked into a back corner of the exhibit. Nearby, a back-wall menu in two languages displays the bar's offerings.  PHOTO: Stefan Roehler, Modul A
On-Trend Tooling
Exhibitor: Mate Precision Tooling Inc. Show: EuroBlech Design: Forum Your Brandbuilder GmbH, Krefeld, Germany, 49-2151-56789-0, www.yourbrandbuilder.de Sleek and stylish, this bar would be perfectly at home in a modern wine bar. However, this surprising find adorns a corner space in the exhibit for Mate Precision Tooling Inc. Smooth laminate and metal team up with inventive angles and a neutral palette to create a decided urban flair.  PHOTO: Stefan Roehler, Modul A
All the Right Angles
Exhibitor: Lenovo Show: Internationale Funkausstellung Design: Forum Your Brandbuilder GmbH, Krefeld, Germany, 49-2151-56789-0, www.yourbrandbuilder.de Shapes, angles, and colors perform a masterful dance in this bar comprising wood, metal, and Plexiglas. The bar's neutral grey, white, and black components are positioned at an angle under an upper-level meeting area and adjacent to glorious pops of orange and red, which adorn the walls, flooring, ceiling, and furniture.  PHOTO: Stefan Roehler, Modul A
Caffeine in the Round
Exhibitor: Albert Horn Sohne GmbH & Co. KG Show: Paperworld Design: Forum Your Brandbuilder GmbH, Krefeld, Germany, 49-2151-56789-0, www.yourbrandbuilder.de Sleek and stylish, this bar would be perfectly at home in a modern wine bar. However, this surprising find adorns a corner space in the exhibit for Mate Precision Tooling Inc. Smooth laminate and metal team up with inventive angles and a neutral palette to create a decided urban flair.
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