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March 2020
Table of Contents
EXHIBITOR Q & A
Sponsoring Versus Hosting
Should we host our own hospitality event or sponsor something already organized by the show?
Small Booths
How can I improve my chances of getting an appreciable return from a small booth?
ASK DAN
Asking for a Raise
How do I ask my boss for a well-deserved pay hike?
EXHIBITING 101
Five Tips for New Builds
Here are important - but often overlooked - items to consider when planning a new exhibit.
AMMUNITION
Ideas That Work
Hold the Phone, Auto Focus, Comfort Food, and more.
FIXING SNAFUS
Taking a Seat
What the boss wants, the boss gets. It didn't matter that it was never a part of our original plan.
VENUES
Washington State Convention Center
The Washington State Convention Center in Seattle stands in the heart of the Emerald City.
PORTFOLIO
Presentation Stations
Six examples of theaters that not only drew a crowd but also made a positive, on-brand impression in the process.
QUIZ
Weight a Minute
Try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees.
PHOTO GALLERY
Self Service
National Oilwell Varco Inc. built a booth designed to appeal to clients, prospects, and VIPs on a personal level.
ARCHIVE
By Land and by Sea
1904: An early form of augmented reality with a simulated voyage to Paris debuts at the Louisiana Purchase Exposition.
CASE STUDY
Gatorade Drinks Outside the Box
The Gatorade Company appeals to athletic influencers via a mix of gamification and education.
MANAGEMENT
Myth Buster
EXHIBITOR debunks six common misconceptions held by exhibit-marketing newbies.
INTERNATIONAL
A Quick Guide to General Data Protection Regulation
We sifted through the 88 pages of GDPR regulations to find the parts that pertain most to exhibitors.
PORTFOLIO
Belly Up!
Here are six examples of in-exhibit hospitality bars that offer form, function, and style straight up.
INSIGHT
Game Changer
Author Jim Gilmore predicts what the future holds for experiential marketing.
GLOBAL
International Exhibiting Guide: Paris
The least you need to know about exhibiting in Paris
International Exhibiting Guide: Abu Dhabi
The least you need to know about exhibiting in Abu Dhabi
International Exhibiting Guide: Buenos Aires
The least you need to know about exhibiting in Buenos Aires

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global venues
Abu Dhabi, U.A.E.
Value Added Tax
➤ VAT in Abu Dhabi is 5 percent. Foreign exhibitors can recover VAT charges, although the process may take up to five months to complete.
➤ Abu Dhabi participates in the ATA Carnet program.
Voltage
➤ Abu Dhabi uses 220 volts. Plug adaptors are reasonably priced in local stores.
Cellphones
➤ U.S. phones with international service plans should work in Abu Dhabi.
➤ Prepaid SIM cards from network providers Etisalat and Du are available at the airport and in many shopping malls. Visitors will need to show their passports and visa stamps to purchase SIM cards.
Shipping
➤ Shipping to Abu Dhabi via airfreight can take up to five days, and ocean freight can take up to eight weeks.
➤ To allow adequate time for port handling, customs, etc., ocean freight should arrive at least eight working days prior to its show delivery date. Airfreight shipments should arrive at least five days in advance.
Garbage
➤ Basic cleaning services can be ordered before the show through the show manager/organizer.
➤ Exhibit builders are responsible for disposal of all trash generated during installation and dismantle.
➤ If you choose to use a build-and-burn exhibit, you and your exhibit house are responsible for dismantling and disposing of it.
Payments
➤ Exhibitors must prepay for most on-site show services.
➤ Payments are typically made via bank transfers, although credit cards are often accepted on site for a small fee.
➤ Most exhibit houses require a 50-percent down payment. However, some local suppliers may be willing to negotiate terms.
Greetings and Culture
➤ Generally speaking, formal English greetings are appropriate for business conversations in Abu Dhabi.
➤ While Arabs often kiss on the cheek when meeting, foreigners should simply shake hands.
➤ Common Arab greetings include, "As-salaam alaykum" ("Peace be upon you"), "Sabaah al-khayr" ("Good morning"), and "Masaa al-khayr" ("Good evening").
Hospitality
➤ Small booths are not generally expected to provide snacks or beverages to visitors. Most hospitality rooms where attendees are invited to enjoy food and refreshments are found in exhibits larger than 200 square feet.
➤ Arab attendees tend to prefer casually meeting in a company's booth and then setting up subsequent conversations in another location such as a private meeting room or a restaurant.
➤ Take care when hiring local staffers to perform hospitality functions, as some may object to serving visitors.
➤ Water, fruit juices, and Arabian coffee are common beverages served in exhibits. Typical snacks include pastries, dates, and dried fruits.
➤ It is rare for an exhibitor to serve alcohol on the trade show floor. Be sure to consult with show management in advance.
Language
➤ Arabic is the official language of Abu Dhabi, but most business professionals speak English. Still, it is advisable to have an Arabic translator on hand in your exhibit.
➤ Signage does not need to be translated into Arabic, but collateral literature should be available in both English and Arabic. However, it is acceptable to have business cards printed in only English.
Staff Attire
➤ Men should generally wear suits at trade shows in the United Arab Emirates.
➤ Women should dress conservatively and avoid revealing clothing.
➤ Tattoos and piercings should be covered.
Venues and Resources
➤ Abu Dhabi National Exhibition Centre (ADNEC, www.adnec.ae) consists of 12 halls with more than 500,000 square feet of exhibit space and a 144,000-square-foot outdoor plaza. The soaring Andaz Capital Gate Hotel is just steps away.
➤ The Abu Dhabi Convention and Exhibition Bureau (www.tcaabudhabi.ea) can connect exhibitors and event planners with local resources and suppliers.
Installation and Dismantle
➤ Labor is generally charged by the job rather than the hour, and crews will work well into the night if allowed by the venue and show management.
➤ Exhibitors should work through an exhibit house to find local labor crews. Crews cannot always be ordered through show services, and experienced laborers tend to work
directly for exhibit houses.
➤ Electrical service can be ordered through the venue, and information is usually found in the show's exhibitor manual.
➤ There is no drayage in Abu Dhabi, but booth builders may hire handling agents for large loads of exhibit materials.
➤ Booth plans should be submitted to the show organizer in advance for safety review and approval.
➤ The venue and show organizer are responsible for enforcing fire and electrical safety regulations.
General Facts and Tips
➤ Exhibitors should understand that many observant Muslims set aside time for prayer during exhibiting hours.
➤ Arab attendees tend to focus on building relationships with potential business partners. So take time to talk and get to know attendees, and don't use the comparably rushed lead-gathering approach common at U.S. shows.
➤ Reserve hotel rooms far in advance because accommodations often fill up quickly during major international events.
➤ Abu Dhabi is extremely hot in the summer – May through September – and sandstorms are common. Bring lightweight clothing and sunglasses.
➤ Most taxi drivers in Abu Dhabi speak English, but it is a good idea to also have the name and address of your hotel, the show venue, etc. written in Arabic.
➤ Foreign exhibitors should take extreme care when building exhibits inspired by Arab art and architecture to avoid offending locals. And due to social conventions in Abu Dhabi, you should not take photos of women unless they give you permission.
SOURCES
Naji El Haddad, regional manager, Middle East and Africa, UFI, Dubai, United Arab Emirates; Emmanuel Pitchelu, director, Expo Services International (ESI), Roissey en France, France; Waki Rais, executive director, exhibitions, FILS International Freight and Logistic Services LLC, Dubai, United Arab Emirates, VENUE PHOTO: 2P2PLAY / SHUTTERSTOCK.COM
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