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March 2020
Table of Contents
EXHIBITOR Q & A
Sponsoring Versus Hosting
Should we host our own hospitality event or sponsor something already organized by the show?
Sponsoring Versus Hosting
Should we host our own hospitality event or sponsor something already organized by the show?
Small Booths
How can I improve my chances of getting an appreciable return from a small booth?
How can I improve my chances of getting an appreciable return from a small booth?
ASK DAN
Asking for a Raise
How do I ask my boss for a well-deserved pay hike?
Asking for a Raise
How do I ask my boss for a well-deserved pay hike?
EXHIBITING 101
Five Tips for New Builds
Here are important - but often overlooked - items to consider when planning a new exhibit.
Five Tips for New Builds
Here are important - but often overlooked - items to consider when planning a new exhibit.
AMMUNITION
Ideas That Work
Hold the Phone, Auto Focus, Comfort Food, and more.
Ideas That Work
Hold the Phone, Auto Focus, Comfort Food, and more.
FIXING SNAFUS
Taking a Seat
What the boss wants, the boss gets. It didn't matter that it was never a part of our original plan.
Taking a Seat
What the boss wants, the boss gets. It didn't matter that it was never a part of our original plan.
VENUES
Washington State Convention Center
The Washington State Convention Center in Seattle stands in the heart of the Emerald City.
Washington State Convention Center
The Washington State Convention Center in Seattle stands in the heart of the Emerald City.
PORTFOLIO
Presentation Stations
Six examples of theaters that not only drew a crowd but also made a positive, on-brand impression in the process.
Presentation Stations
Six examples of theaters that not only drew a crowd but also made a positive, on-brand impression in the process.
QUIZ
Weight a Minute
Try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees.
Weight a Minute
Try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees.
PHOTO GALLERY
Self Service
National Oilwell Varco Inc. built a booth designed to appeal to clients, prospects, and VIPs on a personal level.
Self Service
National Oilwell Varco Inc. built a booth designed to appeal to clients, prospects, and VIPs on a personal level.
ARCHIVE
By Land and by Sea
1904: An early form of augmented reality with a simulated voyage to Paris debuts at the Louisiana Purchase Exposition.
By Land and by Sea
1904: An early form of augmented reality with a simulated voyage to Paris debuts at the Louisiana Purchase Exposition.
CASE STUDY
Gatorade Drinks Outside the Box
The Gatorade Company appeals to athletic influencers via a mix of gamification and education.
Gatorade Drinks Outside the Box
The Gatorade Company appeals to athletic influencers via a mix of gamification and education.
MANAGEMENT
Myth Buster
EXHIBITOR debunks six common misconceptions held by exhibit-marketing newbies.
Myth Buster
EXHIBITOR debunks six common misconceptions held by exhibit-marketing newbies.
INTERNATIONAL
A Quick Guide to General Data Protection Regulation
We sifted through the 88 pages of GDPR regulations to find the parts that pertain most to exhibitors.
A Quick Guide to General Data Protection Regulation
We sifted through the 88 pages of GDPR regulations to find the parts that pertain most to exhibitors.
PORTFOLIO
Belly Up!
Here are six examples of in-exhibit hospitality bars that offer form, function, and style straight up.
Belly Up!
Here are six examples of in-exhibit hospitality bars that offer form, function, and style straight up.
INSIGHT
Game Changer
Author Jim Gilmore predicts what the future holds for experiential marketing.
Game Changer
Author Jim Gilmore predicts what the future holds for experiential marketing.
GLOBAL
International Exhibiting Guide: Paris
The least you need to know about exhibiting in Paris
International Exhibiting Guide: Paris
The least you need to know about exhibiting in Paris
International Exhibiting Guide: Abu Dhabi
The least you need to know about exhibiting in Abu Dhabi
The least you need to know about exhibiting in Abu Dhabi
International Exhibiting Guide: Buenos Aires
The least you need to know about exhibiting in Buenos Aires
The least you need to know about exhibiting in Buenos Aires
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quiz
Weight a Minute
The weight of a booth can often run as high as 100,000 pounds, but fabric exhibits can help shed some of that heaviness quicker than a paleo diet. You'll see what we mean when you try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees. By Charles Pappas
PHOTOS: IHeart Media Inc. photo: Cole Group; Onkyo USA Corp. photo: The Trade Group Inc.; GSI Inc. photo: Exposures Ltd.; Weitzman Group Inc. photo: Exposures Ltd.; Comcast Corp. photo: Exposures Ltd
Weight Watchers
Try to correctly match each exhibit with one of the following weights, then click the image for the answer: 700 pounds 4,000 pounds 1,100 pounds 1,400 pounds 13,000 pounds 
1.
Even though it measured 50-by-60 feet and sported multiple music-themed stations that seemed as heavy as old-time stereo systems, Onkyo USA Corp.'s stand at the Custom Electronic Design and Installation Association show (CEDIA) was surprisingly light.
2.
Fabric graphics covered 80 percent of Weitzman Group Inc.'s 960-square-foot booth at the International Council of Shopping Centers' ReCon show, creating the illusion of a much heavier concrete edifice.
3.
Aerial elements gave IHeart Media Inc. (dba RCS) and Florical Systems Inc.'s 40-by-50-foot exhibit at the National Association of Broadcasters show the look of a UFO about to float up to the skies.
4.
Fabric counters along with long fabric graphics hanging from a truss made a weighty impression on visitors to GSI Inc.'s 20-by-20-foot stand at Collaborate 19, Oracle Corp.'s user conference.
5.
It would only take a few cable guys to lift Comcast Corp.'s 400-square-foot exhibit at the Grace Hopper Celebration expo for women in technology.
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