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March 2020
Table of Contents
EXHIBITOR Q & A
Sponsoring Versus Hosting
Should we host our own hospitality event or sponsor something already organized by the show?
Small Booths
How can I improve my chances of getting an appreciable return from a small booth?
ASK DAN
Asking for a Raise
How do I ask my boss for a well-deserved pay hike?
EXHIBITING 101
Five Tips for New Builds
Here are important - but often overlooked - items to consider when planning a new exhibit.
AMMUNITION
Ideas That Work
Hold the Phone, Auto Focus, Comfort Food, and more.
FIXING SNAFUS
Taking a Seat
What the boss wants, the boss gets. It didn't matter that it was never a part of our original plan.
VENUES
Washington State Convention Center
The Washington State Convention Center in Seattle stands in the heart of the Emerald City.
PORTFOLIO
Presentation Stations
Six examples of theaters that not only drew a crowd but also made a positive, on-brand impression in the process.
QUIZ
Weight a Minute
Try to guess the weight of these booths that, despite being light on the scales, left a heavy impact on attendees.
PHOTO GALLERY
Self Service
National Oilwell Varco Inc. built a booth designed to appeal to clients, prospects, and VIPs on a personal level.
ARCHIVE
By Land and by Sea
1904: An early form of augmented reality with a simulated voyage to Paris debuts at the Louisiana Purchase Exposition.
CASE STUDY
Gatorade Drinks Outside the Box
The Gatorade Company appeals to athletic influencers via a mix of gamification and education.
MANAGEMENT
Myth Buster
EXHIBITOR debunks six common misconceptions held by exhibit-marketing newbies.
INTERNATIONAL
A Quick Guide to General Data Protection Regulation
We sifted through the 88 pages of GDPR regulations to find the parts that pertain most to exhibitors.
PORTFOLIO
Belly Up!
Here are six examples of in-exhibit hospitality bars that offer form, function, and style straight up.
INSIGHT
Game Changer
Author Jim Gilmore predicts what the future holds for experiential marketing.
GLOBAL
International Exhibiting Guide: Paris
The least you need to know about exhibiting in Paris
International Exhibiting Guide: Abu Dhabi
The least you need to know about exhibiting in Abu Dhabi
International Exhibiting Guide: Buenos Aires
The least you need to know about exhibiting in Buenos Aires

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exhibitor q&a
Ask Dan
Q.
It's been five years since my last raise, and my boss acts like we're still in the middle of a recession. How do I ask him for a well-deserved pay hike?

A.
To effectively convince your superior that you're worth a salary increase, you must be prepared to not only prove your past value to the company as a whole but also show your future worth.

Approach it like a lawyer preparing to argue a case in court. The first step is to set time aside with your boss so that he knows it's going to be a formal discussion about your salary. Next, before meeting, do your homework. Your goal here will be to try to factually show why you are worth more than what you're currently making. For example, list all your duties, especially those that have been added in the last five years since you had a raise. Then, break down those responsibilities and illustrate how you accomplished them to the company's benefit. When possible, estimate how much less time and support you required with these tasks than others might have, thus potentially saving the company even more money. Following that, project how much those same efforts will likely profit the company over the next few years as well.

Finally, if applicable, demonstrate that your existing wage is not within the current range for either your industry and/or your geographic area. By objectively making your case in the manner listed above, you may end up with a raise that lifts your spirits as much as your income.E



Dan Lumpkin, organizational psychologist, is the president of management-consulting company Lumpkin & Associates in Fairhope, AL. Need answers? Email your career-related questions to askdan@exhibitormagazine.com.
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