| Exhibiting & Event Topics |
EXHIBITOR Magazine |
Find It Marketplace |
EXHIBITOR LIVE |
EXHIBITOR Education Week |
EXHIBITOR eTrak |
CTSM Certification |
EXHIBITOR Insight |
EXHIBITOR Awards |
News Network |
Advertise With Us |
June 2019
Table of Contents
EXHIBITOR Q & A
ATA Carnets
What is an ATA Carnet, and how - and why - would I obtain one?
ATA Carnets
What is an ATA Carnet, and how - and why - would I obtain one?
ASK DAN
Mansplaining
I have one staffer who often "mansplains" things to female co-workers. What's a good way to curtail this behavior?
Mansplaining
I have one staffer who often "mansplains" things to female co-workers. What's a good way to curtail this behavior?
EXHIBITING 101
Material Handling FAQs
Here are answers to the most commonly asked questions regarding material handling.
Material Handling FAQs
Here are answers to the most commonly asked questions regarding material handling.
AMMUNITION
Ideas That Work
You've Got Mail, Defying Gravity, Circle Gets the Stare, and more.
Ideas That Work
You've Got Mail, Defying Gravity, Circle Gets the Stare, and more.
PRODUCTS
New Tools
Hanging Trade Show Banners, Specialty Flat Cable Extension Cord, and more.
New Tools
Hanging Trade Show Banners, Specialty Flat Cable Extension Cord, and more.
FIXING SNAFUS
Under the Gun
Our Humvee would only fit through the entrance if a Tomahawk missile blasted a larger opening.
Under the Gun
Our Humvee would only fit through the entrance if a Tomahawk missile blasted a larger opening.
VENUES
Greater Columbus Convention Center
The Greater Columbus Convention Center sits atop the city's Union Station train depot.
Greater Columbus Convention Center
The Greater Columbus Convention Center sits atop the city's Union Station train depot.
ARCHIVE
Say Cheese!
1964-65: Wisconsin brings a 34,591-pound block of cheddar to the World's Fair in New York.
Say Cheese!
1964-65: Wisconsin brings a 34,591-pound block of cheddar to the World's Fair in New York.
PHOTO GALLERY
This Old House
Keen Inc. skillfully repurposes components from 16 of its previous stands.
This Old House
Keen Inc. skillfully repurposes components from 16 of its previous stands.
EDUCATION
Book Smart
EXHIBITOR asked the members of its 2019 Editorial Advisory Board to build a reading list for face-to-face marketers.
Book Smart
EXHIBITOR asked the members of its 2019 Editorial Advisory Board to build a reading list for face-to-face marketers.
RESEARCH
The Statistics of Sponsorships
The majority of marketers currently invest in trade show sponsorships. But are they worth the investment?
The Statistics of Sponsorships
The majority of marketers currently invest in trade show sponsorships. But are they worth the investment?
PORTFOLIO
Marvelous Multimedia
Six multimedia examples show how to add some movement, a little light, and a sprinkle of magic to your next exhibit.
Marvelous Multimedia
Six multimedia examples show how to add some movement, a little light, and a sprinkle of magic to your next exhibit.
CASE STUDY
Honda's Augmented Storytelling
Honda Motor Co. Inc. uses augmented reality to generate 72 percent more dealership contact requests.
Honda's Augmented Storytelling
Honda Motor Co. Inc. uses augmented reality to generate 72 percent more dealership contact requests.
MEASUREMENT
Calculating Value: 6 Metrics to Prove Your Program's Worth
We reached out to four measurement masters to demystify the most effective metrics.
Calculating Value: 6 Metrics to Prove Your Program's Worth
We reached out to four measurement masters to demystify the most effective metrics.
Stay Informed
To be notified of new content from Exhibitor Magazine, please enter your e-mail address:
To be notified of new content from Exhibitor Magazine, please enter your e-mail address:
portfolio
Marvelous Multimedia
In our screen-obsessed society, it's no wonder that many marketers are incorporating multimedia elements into their exhibits. After all, sometimes all a design needs to stand out on the trade show floor is a wee bit of wizardry that positions the company as cutting edge – or complements its high-tech offerings. So to help you conjure your own creative concoctions, EXHIBITOR assembled six projects that no doubt caught the eyes of passersby. These multimedia models should give you insight into how to add some modest movement, a little light, and a sprinkle of magic to your next exhibit.By Linda Armstrong
 PHOTO: Padgett and Company Inc.
Cisco Chandelier
Exhibitor: Cisco Systems Inc. Show: Cisco Live Design: Mirror Show Management, Webster, NY, 585-232-4020, www.mirrorshow.com Acting like a massive digital homing beacon for Cisco Live's nearly 30,000 attendees, this overhead lighting element was visible from across the hall. Comprising 24,000 glittering LED orbs, the "chandelier" was paired with rows of LED light rods that radiated dynamic patterns of color.  PHOTO: Michael Taft Photography
Wonder Wall
Exhibitor: Faraday & Future Inc. Show: International Consumer Electronics Show Design: Pinnacle Exhibits, Hillsboro, OR, 503-844-4848, www.pinnacle-exhibits.com This video viewing gallery served as a mesmerizing back-drop to Faraday & Future Inc.'s FF91 prototype coupe. More than 200 LED tiles comprised the ambient structure, which featured colorful, computer-generated patterns that danced behind the car and referenced the technology within it.  PHOTO: Cole Group Inc.
My Dear Watson
Exhibitor: IBM Corp. Show: Radiological Society of North America Design: 3D Exhibits Inc., Schaumburg, IL, 800-471-9617, www.3dexhibits.com IBM Corp. erected six 20-foot-tall, L-shaped elements to help convey the concept of cognitive pathways in artificial intelligence systems and draw connections to its Watson-related offerings. The ever-changing array of colors and patterns drew attendees' eyes and feet to the space.  PHOTO: 2LK Design Ltd.
The Writing's on the Wall
Exhibitor: Royal Bank of Canada Show: Sibos Design: 2LK Design Ltd., Farnham, United Kingdom, 44-1252-727-727, www.2lk.com Hoping to communicate key words from its mission statement, the Royal Bank of Canada opted for this integrated system of concealed lightboxes embedded in a central wall. The lights switched on and off in programmed sequences to highlight verbiage on the structure's surface.  PHOTO: Las Vegas Event Photography
Light Show
Exhibitor: CenturyLink Inc. Show: Channel Partners Expo Design: 2020 Exhibits, Houston, 713-354-0900, www.2020exhibits.com CenturyLink Inc. employed an irregularly shaped LED header to garner attention from aisles away. While the 6-foot-wide band offered a looping video, the structure underneath continued the light show via 12 light-embedded support beams and 192 illuminated tube-shaped fixtures. 
Projection Driven
Exhibitor: Epson Europe BV Show: Integrated Systems Europe Design: Messebau Tünnissen GmbH, Kranenburg, Germany, 49-2826-9045-0, www.tuennissen.com To illustrate the brightness and versatility of Epson Europe BV's new laser projector, designers mounted a Formula One car to an exterior exhibit wall. The vehicle served as a dimensional surface for projection-mapped content, including videos, color washes, and more.
|
