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June 2019
Table of Contents
EXHIBITOR Q & A
ATA Carnets
What is an ATA Carnet, and how - and why - would I obtain one?
ATA Carnets
What is an ATA Carnet, and how - and why - would I obtain one?
ASK DAN
Mansplaining
I have one staffer who often "mansplains" things to female co-workers. What's a good way to curtail this behavior?
Mansplaining
I have one staffer who often "mansplains" things to female co-workers. What's a good way to curtail this behavior?
EXHIBITING 101
Material Handling FAQs
Here are answers to the most commonly asked questions regarding material handling.
Material Handling FAQs
Here are answers to the most commonly asked questions regarding material handling.
AMMUNITION
Ideas That Work
You've Got Mail, Defying Gravity, Circle Gets the Stare, and more.
Ideas That Work
You've Got Mail, Defying Gravity, Circle Gets the Stare, and more.
PRODUCTS
New Tools
Hanging Trade Show Banners, Specialty Flat Cable Extension Cord, and more.
New Tools
Hanging Trade Show Banners, Specialty Flat Cable Extension Cord, and more.
FIXING SNAFUS
Under the Gun
Our Humvee would only fit through the entrance if a Tomahawk missile blasted a larger opening.
Under the Gun
Our Humvee would only fit through the entrance if a Tomahawk missile blasted a larger opening.
VENUES
Greater Columbus Convention Center
The Greater Columbus Convention Center sits atop the city's Union Station train depot.
Greater Columbus Convention Center
The Greater Columbus Convention Center sits atop the city's Union Station train depot.
ARCHIVE
Say Cheese!
1964-65: Wisconsin brings a 34,591-pound block of cheddar to the World's Fair in New York.
Say Cheese!
1964-65: Wisconsin brings a 34,591-pound block of cheddar to the World's Fair in New York.
PHOTO GALLERY
This Old House
Keen Inc. skillfully repurposes components from 16 of its previous stands.
This Old House
Keen Inc. skillfully repurposes components from 16 of its previous stands.
EDUCATION
Book Smart
EXHIBITOR asked the members of its 2019 Editorial Advisory Board to build a reading list for face-to-face marketers.
Book Smart
EXHIBITOR asked the members of its 2019 Editorial Advisory Board to build a reading list for face-to-face marketers.
RESEARCH
The Statistics of Sponsorships
The majority of marketers currently invest in trade show sponsorships. But are they worth the investment?
The Statistics of Sponsorships
The majority of marketers currently invest in trade show sponsorships. But are they worth the investment?
PORTFOLIO
Marvelous Multimedia
Six multimedia examples show how to add some movement, a little light, and a sprinkle of magic to your next exhibit.
Marvelous Multimedia
Six multimedia examples show how to add some movement, a little light, and a sprinkle of magic to your next exhibit.
CASE STUDY
Honda's Augmented Storytelling
Honda Motor Co. Inc. uses augmented reality to generate 72 percent more dealership contact requests.
Honda's Augmented Storytelling
Honda Motor Co. Inc. uses augmented reality to generate 72 percent more dealership contact requests.
MEASUREMENT
Calculating Value: 6 Metrics to Prove Your Program's Worth
We reached out to four measurement masters to demystify the most effective metrics.
Calculating Value: 6 Metrics to Prove Your Program's Worth
We reached out to four measurement masters to demystify the most effective metrics.
Stay Informed
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venues
main photo: Brad Feinknopf
Greater Columbus Convention Center
Located in the heart of downtown Columbus, OH, the Greater Columbus Convention Center sits atop the city's Union Station train depot. A dramatic two-story glass atrium marks the north and south entrances to the venue, which wrapped up a $140 million makeover in 2017 that added 47,000 square feet of exhibit and meeting space. The GCCC now boasts a total of 1.8 million square feet, four exhibit halls with 373,000 square feet of contiguous exhibit space, three ballrooms, and 75 meeting rooms. With the vibrant Short North Arts District and Arena District just across the street, the convention center is a desirable destination for exhibitors and art aficionados alike.
WHERE TO SLEEP
With more than 2,200 hotel rooms connected or adjacent to the GCCC, there's no shortage of nearby pillows. Popular business-class accommodations include the Hyatt Regency Columbus and the LEED Gold-certified Hilton Columbus Downtown, both of which feature skyways leading to the convention center. 
WHAT TO EAT
The GCCC's Discovery Cafe and South Cafe & Marketplace are good for quick meals and grab-and-go snacks. If you're looking to treat VIP clients to a memorable dinner, then check out the nearby Martini Modern Italian restaurant, which can accommodate groups of up to 60 in its elegantly appointed private dining room. 
HOW TO GET THERE
The Central Ohio Transit Authority (www.cota.com) provides direct bus service every 30 minutes between the John Glenn Columbus International Airport, the Greater Columbus Convention Center, and downtown hotels for only $2.75 each direction. A 15-minute taxi ride to downtown destinations will run about $25. Uber and Lyft rates begin at approximately $17 and $15, respectively.  The facility is the exclusive provider of telephone, internet, food and beverage, booth cleaning, electrical, plumbing, and rigging services.  All forklifts and other material-handling devices must be operated by a worker licensed by a program or agency approved by the Occupational Safety and Health Administration (OSHA).  No cut trees or other similar decorations are allowed in displays. Live trees and bushes must be whole and adequately watered.  Free Wi-Fi suitable for checking email and browsing websites is available in public spaces and meeting rooms. Complimentary Wi-Fi is not available in the exhibit halls.  Five separate on-site parking areas contain more than 4,000 spaces. Another 650-space parking garage is under construction.  Moving freight through the facility's lobbies is limited to hand-carried items. Dollies, flatbeds, and mechanical movers are prohibited.  The venue is a right-to-work building. Exhibit staffers can load, unload, and/or assemble equipment and booth properties.  Use of water-based haze and fog machines must be approved by the event manager and is subject to fire department guidelines.  Offering tips, gratuities, and similar payments to venue staff and building partners is strictly prohibited.
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