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June 2019
Table of Contents
EXHIBITOR Q & A
ATA Carnets
What is an ATA Carnet, and how - and why - would I obtain one?
ATA Carnets
What is an ATA Carnet, and how - and why - would I obtain one?
ASK DAN
Mansplaining
I have one staffer who often "mansplains" things to female co-workers. What's a good way to curtail this behavior?
Mansplaining
I have one staffer who often "mansplains" things to female co-workers. What's a good way to curtail this behavior?
EXHIBITING 101
Material Handling FAQs
Here are answers to the most commonly asked questions regarding material handling.
Material Handling FAQs
Here are answers to the most commonly asked questions regarding material handling.
AMMUNITION
Ideas That Work
You've Got Mail, Defying Gravity, Circle Gets the Stare, and more.
Ideas That Work
You've Got Mail, Defying Gravity, Circle Gets the Stare, and more.
PRODUCTS
New Tools
Hanging Trade Show Banners, Specialty Flat Cable Extension Cord, and more.
New Tools
Hanging Trade Show Banners, Specialty Flat Cable Extension Cord, and more.
FIXING SNAFUS
Under the Gun
Our Humvee would only fit through the entrance if a Tomahawk missile blasted a larger opening.
Under the Gun
Our Humvee would only fit through the entrance if a Tomahawk missile blasted a larger opening.
VENUES
Greater Columbus Convention Center
The Greater Columbus Convention Center sits atop the city's Union Station train depot.
Greater Columbus Convention Center
The Greater Columbus Convention Center sits atop the city's Union Station train depot.
ARCHIVE
Say Cheese!
1964-65: Wisconsin brings a 34,591-pound block of cheddar to the World's Fair in New York.
Say Cheese!
1964-65: Wisconsin brings a 34,591-pound block of cheddar to the World's Fair in New York.
PHOTO GALLERY
This Old House
Keen Inc. skillfully repurposes components from 16 of its previous stands.
This Old House
Keen Inc. skillfully repurposes components from 16 of its previous stands.
EDUCATION
Book Smart
EXHIBITOR asked the members of its 2019 Editorial Advisory Board to build a reading list for face-to-face marketers.
Book Smart
EXHIBITOR asked the members of its 2019 Editorial Advisory Board to build a reading list for face-to-face marketers.
RESEARCH
The Statistics of Sponsorships
The majority of marketers currently invest in trade show sponsorships. But are they worth the investment?
The Statistics of Sponsorships
The majority of marketers currently invest in trade show sponsorships. But are they worth the investment?
PORTFOLIO
Marvelous Multimedia
Six multimedia examples show how to add some movement, a little light, and a sprinkle of magic to your next exhibit.
Marvelous Multimedia
Six multimedia examples show how to add some movement, a little light, and a sprinkle of magic to your next exhibit.
CASE STUDY
Honda's Augmented Storytelling
Honda Motor Co. Inc. uses augmented reality to generate 72 percent more dealership contact requests.
Honda's Augmented Storytelling
Honda Motor Co. Inc. uses augmented reality to generate 72 percent more dealership contact requests.
MEASUREMENT
Calculating Value: 6 Metrics to Prove Your Program's Worth
We reached out to four measurement masters to demystify the most effective metrics.
Calculating Value: 6 Metrics to Prove Your Program's Worth
We reached out to four measurement masters to demystify the most effective metrics.
Stay Informed
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products
New Tools
 Raise the level of your show-floor presence and drive attendee traffic to your booth with the budget-friendly Hanging Trade Show Banners from Post-Up Stand. Available in two models (a 7-foot-square by 3.5-foot-high version and a 10-by-3-foot undulating wave), these overhead elements feature an exhibitor's choice of single- or double-sided custom, tension-fabric, dye-sublimated graphics; easy-to-assemble aluminum frame components; and the necessary rigging hardware all in one convenient package. Replacement hardware can be ordered separately, and a sturdy canvas carrying bag is included. Additional styles are expected to be released later this year. Contact: Post-Up Stand, Maple Heights, OH, 800-935-3534, www.postupstand.com  Protecting customer information is a hot topic, and trade show marketers face unique challenges when it comes to cybersecurity and privacy concerns, e.g., the European Union's sweeping General Data Protection Regulation (GDPR). After all, most exhibiting companies collect and store customer data on mobile devices, which present a greater risk for breaches, mismanagement, and legal noncompliance. That's why High Performance Software Ltd. (dba Zuant) released the Zuant Vault, a secure, cloud-based "datastore" that complements the company's eponymous lead-capture app. Boasting a suite of administrator- and customer-friendly features, including a one-time consent process that records a prospect's opt-in status, automatic merging of duplicate contacts, and controlled access to client data, the Zuant Vault helps companies maintain the highest security standards while "in the field." Contact: High Performance Software Ltd. (dba Zuant), Los Angeles, 866-616-4958, www.zuant.com  Finding unobtrusive ways to supply power to electrical elements positioned throughout a booth space is a frustrating pain point for exhibit managers. That's why Display Supply & Lighting Inc. has released the Specialty Flat Cable Extension Cord. Available in 15-, 25-, 50-, 75-, and 100-foot lengths, the cords are made from heavily insulated SPT-3 cabling and feature slender male and female plugs that allow them to be threaded through the 30mm holes located in the frames of many portable and modular exhibit systems – a detail that enables exhibitors to easily run power through the walls of their stands. In addition, the female end boasts an internal LED power indicator and is designed to be plugged into from the top rather than the side to accommodate close confines. Contact: Display Supply & Lighting Inc., Itasca, IL, 800-468-1488, www.dslgroup.com
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