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June 2019
Table of Contents
EXHIBITOR Q & A
ATA Carnets
What is an ATA Carnet, and how - and why - would I obtain one?
ASK DAN
Mansplaining
I have one staffer who often "mansplains" things to female co-workers. What's a good way to curtail this behavior?
EXHIBITING 101
Material Handling FAQs
Here are answers to the most commonly asked questions regarding material handling.
AMMUNITION
Ideas That Work
You've Got Mail, Defying Gravity, Circle Gets the Stare, and more.
PRODUCTS
New Tools
Hanging Trade Show Banners, Specialty Flat Cable Extension Cord, and more.
FIXING SNAFUS
Under the Gun
Our Humvee would only fit through the entrance if a Tomahawk missile blasted a larger opening.
VENUES
Greater Columbus Convention Center
The Greater Columbus Convention Center sits atop the city's Union Station train depot.
ARCHIVE
Say Cheese!
1964-65: Wisconsin brings a 34,591-pound block of cheddar to the World's Fair in New York.
PHOTO GALLERY
This Old House
Keen Inc. skillfully repurposes components from 16 of its previous stands.
EDUCATION
Book Smart
EXHIBITOR asked the members of its 2019 Editorial Advisory Board to build a reading list for face-to-face marketers.
RESEARCH
The Statistics of Sponsorships
The majority of marketers currently invest in trade show sponsorships. But are they worth the investment?
PORTFOLIO
Marvelous Multimedia
Six multimedia examples show how to add some movement, a little light, and a sprinkle of magic to your next exhibit.
CASE STUDY
Honda's Augmented Storytelling
Honda Motor Co. Inc. uses augmented reality to generate 72 percent more dealership contact requests.
MEASUREMENT
Calculating Value: 6 Metrics to Prove Your Program's Worth
We reached out to four measurement masters to demystify the most effective metrics.

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exhibitor q&a
Ask Dan
Q.
I have one staffer who often "mansplains" things to female co-workers. What's a good way to curtail this behavior?

A.
Sometimes it seems like many offices are still full of Don Drapers acting no differently than they did 60 years ago. That's supported by research showing that women only speak 25 percent of the time in meetings, while men dominate the remaining 75 percent.

To change his behavior, I suggest proceeding with the following steps. First, let him know his "mansplaining" is having a deleterious effect. Try approaching him with a statement along the lines of "Don, you may not realize this, but you seem to feel the need to explain things to the female members of the team who don't need an explanation. You are talking down to them, and it needs to stop immediately."

Second, put him in charge of reversing his own behavior. You might suggest some tactics to help him eliminate this pattern with female co-workers, such as pausing before delivering unsolicited information and focusing on asking more questions and making fewer statements. Last, schedule follow-up meetings over the next few weeks to check his progress. Before you meet, ask female team members if they have noticed an improvement in his conduct, as that knowledge will help you steer the supplementary sit-downs in an appropriate direction. Over time, you should be able to create an atmosphere where "Mad Men" behavior is only on TV, not in your office. E



Dan Lumpkin, organizational psychologist, is the president of management-consulting company Lumpkin & Associates in Fairhope, AL. Need answers? Email your career-related questions to askdan@exhibitormagazine.com.
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