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December 2018
Table of Contents
EXHIBITOR Q & A
Shipping Crates
How can I customize and maintain my crates to make them easier to find and ship?
Design Strategy
What are some simple design strategies to communicate our offerings and cut through the clutter?
ASK DAN
Reasonable Accomodation
I'm being treated for depression. Should I reveal this to my boss or keep it to myself?
EXHIBITING 101
Sealing the Deal
It's important to know what is and is not negotiable when it comes to planning a corporate event.
AMMUNITION
Ideas that Work
Big Business, Logo Notion, Driving Result, On the Flip Side, and more
PRODUCTS
New Tools
LED Strands, Reverb backlit display, Reg Stands, and more
FIXING SNAFUS
Heart of Darkness
One moment the show was blazing with neon lights and LED screens, and then bam! Nothing. The silence was deafening.
VENUES
Miami Beach Convention Center
The Miami Beach Convention Center (MBCC) recently completed a three-year, $620 million renovation and expansion.
ARCHIVE
Out on a Limb
1972: Mannequins at EuroShop
EXHIBIT DESIGN
Moving Displays
Here are 11 examples of stands that creatively harnessed the power of movement.
CASE STUDY
Research to the Rescue
Syngenta employs various research tactics to raise its exhibit-audit grade from a C to an A.
LEAD MANAGEMENT
Lead, Follow, or Get Out of the Way
Ten tips to help you increase lead fulfillment and protect your exhibit-marketing program.
RESEARCH
Tech Knowledge
According to the results of our 2018 Marketing Technology Survey, the use of exhibit- and event-related tech has risen.
INSIGHT
Foreign Exchanges
How to Avoid International Incidents at Overseas Shows
PHOTO GALLERY
Hooked on a Ceiling
Ferag AG dazzled attendees with a 12,916-square-foot "ceiling" of 364 LED screens.
QUIZ
Rent Check
Try to deduce which booths are rentals and which are custom builds in this quiz.
TRADE SHOW TRENDS
Kinetic Elements
Learn how face-to-face marketers are incorporating the traffic-building allure of moving elements into their spaces.

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quiz
Rent Check
The word "rent" is often synonymous with "substandard," but it shouldn't be. After all, you can rent Rolex watches, Caribbean islands, Louis Vuitton handbags - even exceptional exhibits. Stunned? You won't be after you take this month's quiz and try to deduce which booths are rentals and which are custom builds. By Charles Pappas
PHOTOS: 1. Hill & Partners Inc.; 2., 7. Global Experience Specialists Inc. (GES); 3., 6. Access TCA Inc.; 4. ExpoMarketing Group LLC; 5. The Trade Group Inc.; 8. Derse Inc.; 9. Classic Exhibits Inc.

click your choice to see if you're right
 
1. Mixing a speakeasy-like environment with touches of Victorian architecture, such as ornate columns and crown molding, in its 600-square-foot booth, Cybereason Inc. created a pleasing contrast with the otherwise ultra-high-tech booths at Black Hat USA.
Custom
Rental

 
2. Velas Resorts' 20-by-30-foot double-deck booth at Imex America offered a vacation from the turbulence of the show floor with fabric graphics showcasing the vibrant colors of Mexico.
Custom
Rental

 
3. To convey how every individual knee is irregular, knee-replacement maker Conformis Inc. fashioned an equally irregularly shaped, 2,500-square- foot exhibit for the American Academy of Orthopedic Surgeons (AAOS) expo. The display-filled stand comprised walls of custom fabric graphics stretched on extruded aluminum frames.
Custom
Rental

 
4. Kaco New Energy Inc. was a shining star at Solar Power International with a 2,000-square-foot booth that included a perimeter-spanning rigged element, demo area, and message-enhancing accent lighting.
Custom
Rental

 
5. Inlay flooring underneath a ceiling element of multiple tensioned-fabric "sails" ranging in length from 40 to 60 feet drew attendees into Onkyo USA Corp.'s 3,000-square-foot booth at the Custom Electronic Design and Installation Association (CEDIA) show.
Custom
Rental

 
6. A first-time exhibitor at the American Society of Clinical Oncology (ASCO) show, Flatiron Health Inc. attracted guests with a 20-by-20-foot booth that included two backlit demo stations featuring a fabric surround shaded in its corporate colors of purple and blue.
Custom
Rental

 
7. For the International Council of Shopping Centers' Recon show, the city of Ontario, CA, built a 1,600-square-foot booth marked by lighted columns, meeting rooms for private gatherings, and a curved tensioned-fabric structure that incorporated multiple pieces of audiovisual equipment.
Custom
Rental

8. Moen Inc.'s 10-by-20-foot booth at the International Consumer Electronics Show (CES) showcased a hands-free, motion-activated faucet as well as a pair of functioning U by Moen showers that can be controlled by both a proprietary app and Amazon's Alexa.
Custom
Rental

9. At the National Apartment Association show, ForRent.com, a CoStar Realty Information Inc. brand, offered a 1,000-square-foot booth with a 16-foot-tall tower, a social-media counter with rotating tablet stands, and suspended extrusion canopies with frosted acrylic accent panels.
Custom
Rental

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