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December 2018
Table of Contents
EXHIBITOR Q & A
Shipping Crates
How can I customize and maintain my crates to make them easier to find and ship?
Shipping Crates
How can I customize and maintain my crates to make them easier to find and ship?
Design Strategy
What are some simple design strategies to communicate our offerings and cut through the clutter?
What are some simple design strategies to communicate our offerings and cut through the clutter?
ASK DAN
Reasonable Accomodation
I'm being treated for depression. Should I reveal this to my boss or keep it to myself?
Reasonable Accomodation
I'm being treated for depression. Should I reveal this to my boss or keep it to myself?
EXHIBITING 101
Sealing the Deal
It's important to know what is and is not negotiable when it comes to planning a corporate event.
Sealing the Deal
It's important to know what is and is not negotiable when it comes to planning a corporate event.
AMMUNITION
Ideas that Work
Big Business, Logo Notion, Driving Result, On the Flip Side, and more
Ideas that Work
Big Business, Logo Notion, Driving Result, On the Flip Side, and more
PRODUCTS
New Tools
LED Strands, Reverb backlit display, Reg Stands, and more
New Tools
LED Strands, Reverb backlit display, Reg Stands, and more
FIXING SNAFUS
Heart of Darkness
One moment the show was blazing with neon lights and LED screens, and then bam! Nothing. The silence was deafening.
Heart of Darkness
One moment the show was blazing with neon lights and LED screens, and then bam! Nothing. The silence was deafening.
VENUES
Miami Beach Convention Center
The Miami Beach Convention Center (MBCC) recently completed a three-year, $620 million renovation and expansion.
Miami Beach Convention Center
The Miami Beach Convention Center (MBCC) recently completed a three-year, $620 million renovation and expansion.
ARCHIVE
Out on a Limb
1972: Mannequins at EuroShop
Out on a Limb
1972: Mannequins at EuroShop
EXHIBIT DESIGN
Moving Displays
Here are 11 examples of stands that creatively harnessed the power of movement.
Moving Displays
Here are 11 examples of stands that creatively harnessed the power of movement.
CASE STUDY
Research to the Rescue
Syngenta employs various research tactics to raise its exhibit-audit grade from a C to an A.
Research to the Rescue
Syngenta employs various research tactics to raise its exhibit-audit grade from a C to an A.
LEAD MANAGEMENT
Lead, Follow, or Get Out of the Way
Ten tips to help you increase lead fulfillment and protect your exhibit-marketing program.
Lead, Follow, or Get Out of the Way
Ten tips to help you increase lead fulfillment and protect your exhibit-marketing program.
RESEARCH
Tech Knowledge
According to the results of our 2018 Marketing Technology Survey, the use of exhibit- and event-related tech has risen.
Tech Knowledge
According to the results of our 2018 Marketing Technology Survey, the use of exhibit- and event-related tech has risen.
INSIGHT
Foreign Exchanges
How to Avoid International Incidents at Overseas Shows
Foreign Exchanges
How to Avoid International Incidents at Overseas Shows
PHOTO GALLERY
Hooked on a Ceiling
Ferag AG dazzled attendees with a 12,916-square-foot "ceiling" of 364 LED screens.
Hooked on a Ceiling
Ferag AG dazzled attendees with a 12,916-square-foot "ceiling" of 364 LED screens.
QUIZ
Rent Check
Try to deduce which booths are rentals and which are custom builds in this quiz.
Rent Check
Try to deduce which booths are rentals and which are custom builds in this quiz.
TRADE SHOW TRENDS
Kinetic Elements
Learn how face-to-face marketers are incorporating the traffic-building allure of moving elements into their spaces.
Kinetic Elements
Learn how face-to-face marketers are incorporating the traffic-building allure of moving elements into their spaces.
Stay Informed
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archive
Out on a Limb
PHOTO: MESSE DÜSSELDORF
Launched in 1966 with 331 exhibitors, EuroShop soon became the retail industry's foremost trade fair for everything from store design to visual merchandising. Initially held at Germany's Messe Düsseldorf every two years, the show moved to a triennial schedule in 1975, reflecting the industry's three-year cycle for innovations to run their course. Now attracting 2,300 exhibitors and 113,000 visitors, EuroShop has often balanced commerce and the cutting edge with exhibits such as this 1972 stand for Adel Rootstein Inc.'s mannequins echoing avant-garde artists Dali and de Chirico.
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