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December 2018
Table of Contents
EXHIBITOR Q & A
Shipping Crates
How can I customize and maintain my crates to make them easier to find and ship?
Design Strategy
What are some simple design strategies to communicate our offerings and cut through the clutter?
ASK DAN
Reasonable Accomodation
I'm being treated for depression. Should I reveal this to my boss or keep it to myself?
EXHIBITING 101
Sealing the Deal
It's important to know what is and is not negotiable when it comes to planning a corporate event.
AMMUNITION
Ideas that Work
Big Business, Logo Notion, Driving Result, On the Flip Side, and more
PRODUCTS
New Tools
LED Strands, Reverb backlit display, Reg Stands, and more
FIXING SNAFUS
Heart of Darkness
One moment the show was blazing with neon lights and LED screens, and then bam! Nothing. The silence was deafening.
VENUES
Miami Beach Convention Center
The Miami Beach Convention Center (MBCC) recently completed a three-year, $620 million renovation and expansion.
ARCHIVE
Out on a Limb
1972: Mannequins at EuroShop
EXHIBIT DESIGN
Moving Displays
Here are 11 examples of stands that creatively harnessed the power of movement.
CASE STUDY
Research to the Rescue
Syngenta employs various research tactics to raise its exhibit-audit grade from a C to an A.
LEAD MANAGEMENT
Lead, Follow, or Get Out of the Way
Ten tips to help you increase lead fulfillment and protect your exhibit-marketing program.
RESEARCH
Tech Knowledge
According to the results of our 2018 Marketing Technology Survey, the use of exhibit- and event-related tech has risen.
INSIGHT
Foreign Exchanges
How to Avoid International Incidents at Overseas Shows
PHOTO GALLERY
Hooked on a Ceiling
Ferag AG dazzled attendees with a 12,916-square-foot "ceiling" of 364 LED screens.
QUIZ
Rent Check
Try to deduce which booths are rentals and which are custom builds in this quiz.
TRADE SHOW TRENDS
Kinetic Elements
Learn how face-to-face marketers are incorporating the traffic-building allure of moving elements into their spaces.

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products
New Tools
The Light Stuff
Display Supply & Lighting Inc.'s LED Strands make it easy to add accent illumination to challenging exhibit areas, including curved elements, cubbies, narrow display shelves, etc. LED Strands come in sets of 10 individual segments, each of which is approximately 11 inches long and comprises flexible cording and two LED nodes. Up to 20 strands can be connected and powered from a single electrical source, allowing exhibitors to create more than 18 linear feet of plug-and-play lighting that showcases key products, installs easily in confined spaces, and works around multiple corners. Contact: Display Supply & Lighting Inc., Itasca, IL, 800-468-1488, www.dslgroup.com
Pop Star
The Reverb backlit display from Expo-Displays is a no-fuss, easy-to-install medium for creating a professional show-floor presence. Its 9.75-foot-wide and roughly 7.25-foot-tall pop-up frame assembles in minutes and houses an expansive curtain of LED lights for even illumination of your custom single-sided silicone-edge graphics. Each kit comes with a lightweight, wheeled canvas bag for storage and shipping, although hard plastic containers are available for exhibitors who want to ensure the longevity of their investments. Additional accessories include a coordinating SEG podium (with a width and height of approximately 3.25 feet), stabilizing feet, LED arm lights, and a sturdy monitor bracket to add digital content to your show-floor display. Contact: ExpoDisplays, Birmingham, AL, 800-747-3976, www.expodisplays.com
Bag Check
Distributing branded bags is a ubiquitous tactic exhibitors use to spread their corporate messaging beyond the confines of the trade show floor. However, the vast majority of these giveaways are either too bulky to be practical or too garish to result in frequent use among attendees. Marco Promotional Products Inc.'s line of Washable Kraft Paper Shopper Totes are neutral enough to serve as everyday accessories, and their generously sized imprint areas allow for impactful, full-color branding on one or both sides. Available in six sizes ranging from a narrow wine tote to a 13-inch-wide, 15-inch-tall shopper with 8-inch gusseted sides, each bag features contoured nylon-web handles for easy carrying and is made from durable, machine-washable kraft paper. Contact: Marco Promotional Products Inc., Harrisburg, PA, 877-545-9322, www.marcopromos.com
Checking In
Exhibit managers who also coordinate their companies' user group conferences, private trade shows, and other corporate events know that the on-site registration process leaves an important initial impression on attendees. Reg Stands registration units from Convention Data Services Inc. makes this process fast and easy, thanks to the addition of a magstripe reader for running credit cards and a laser scanner capable of recognizing barcodes and Quick Response codes on both paper printouts and attendees' mobile devices. The units' embedded 11.6-inch tablets feature Wi-Fi and Bluetooth capabilities (tablets can also be hardwired to an on-site network) and a customizable software program that allows attendees to check themselves in to an event, complete their personalized event schedules, and more. The fronts of the units also accommodate vinyl-cling graphics for an additional branding opportunity. Contact: Convention Data Services Inc., Bourne, MA, 800-548-9299, www.cdsreg.com


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