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April 2018
Table of Contents
EXHIBITOR Q & A
Fabric Graphics
We use several fabric graphics in our exhibits and at our events. Can you offer a basic fabric-cleaning guide?
Fabric Graphics
We use several fabric graphics in our exhibits and at our events. Can you offer a basic fabric-cleaning guide?
Watts Versus Lumens
Our exhibit-lighting designer uses the term "lumens" as opposed to "watts." What's the difference between them?
Our exhibit-lighting designer uses the term "lumens" as opposed to "watts." What's the difference between them?
ASK DAN
Playing Favorites
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?
Playing Favorites
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?
EXHIBITING 101
Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.
Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.
AMMUNITION
Ideas That Work
Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.
Ideas That Work
Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.
FIXING SNAFUS
Freight Fright
All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.
Freight Fright
All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.
ARCHIVE
Chemical Reaction
1924: The U.S. Army exhibits at the Alabama State Fair.
Chemical Reaction
1924: The U.S. Army exhibits at the Alabama State Fair.
TECHNOLOGY
Techno-Files (Part Two)
Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
Techno-Files (Part Two)
Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
CASE STUDY
Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.
Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.
PORTFOLIO
Lease of Mind
Here are six rental exhibits that marry artistry with functionality.
Lease of Mind
Here are six rental exhibits that marry artistry with functionality.
BEST OF
2018 Buyers Choice Awards
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.
2018 Buyers Choice Awards
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.
TRADE SHOW TRENDS
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics into their exhibits.
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics into their exhibits.
VENUES
Raleigh Convention Center
The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.
Raleigh Convention Center
The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.
Stay Informed
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trade show trends
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics, which are influencing everything from interior design to haute couture, into their exhibits and events in this iteration of EXHIBITOR's Trend of the Month video series sponsored by Access TCA Inc.
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