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April 2018
Table of Contents
EXHIBITOR Q & A
Fabric Graphics
We use several fabric graphics in our exhibits and at our events. Can you offer a basic fabric-cleaning guide?
Watts Versus Lumens
Our exhibit-lighting designer uses the term "lumens" as opposed to "watts." What's the difference between them?
ASK DAN
Playing Favorites
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?
EXHIBITING 101
Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.
AMMUNITION
Ideas That Work
Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.
FIXING SNAFUS
Freight Fright
All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.
ARCHIVE
Chemical Reaction
1924: The U.S. Army exhibits at the Alabama State Fair.
TECHNOLOGY
Techno-Files (Part Two)
Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
CASE STUDY
Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.
PORTFOLIO
Lease of Mind
Here are six rental exhibits that marry artistry with functionality.
BEST OF
2018 Buyers Choice Awards
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.
TRADE SHOW TRENDS
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics into their exhibits.
VENUES
Raleigh Convention Center
The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.

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Buyers Choice Awards
And the Winners Are...
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE at the Mandalay Bay Convention Center in Las Vegas. Winners were chosen by a panel of attendee judges from a pool of more than 30 new products all making their U.S. trade show debuts at EXHIBITORLIVE. This year's winners represent the latest and greatest innovations for the exhibition and event industry.
WaveLight Inflatable Backlit Counter
Make a memorable first impression with a WaveLight Inflatable Backlit Counter from Makitso USA, which packs flat and inflates to its full size in less than 15 seconds. Comprising a plastic core, internal LEDs, a silicone-edge, custom-printed fabric shell, and a plastic countertop available in a black, white, or wood-grain finish, the counter can be powered by either a standard electrical plug-in or a rechargeable lithium-ion battery. The fabric graphic remains attached to the counter when it's deflated. "Even my sales reps could set this up, that's how easy it is," said one Buyers Choice Awards judge. Contact: Makitso USA, Houston, 888-495-2859, www.makitsodisplays.com
Klik SEG Frames
Reduce the setup time of your silicone-edge graphic components by up to 75 percent with Klik SEG Frames from Fusion Imaging. The system uses proprietary Klik magnets to allow for fast, tool-free assembly â?" a feature that resonated with Buyers Choice Awards judges, who praised the frames' ability to slash labor costs. Available in depths of either 4 inches or 7 inches, these lightweight aluminum frames can be wall mounted or made freestanding with the addition of feet that attach with a simple bolt and knob. Custom SEG fabrics can be backlit on one or both sides, and the entire system breaks down for easy shipping and minimal drayage fees. Contact: Fusion Imaging, Kaysville, UT, 800-943-5200, www.fusionimaging.com
REP Connect
Professional hosts and hostesses at the reception desk of a large exhibit sometimes struggle to connect attendees to appropriate staffers, as they often don't know the sales reps, what they look like, or if they're currently in the booth â?" or even at the show. REP Connect speeds up these crucial in-booth engagements, which prompted one Buyers Choice Awards judge to say, "I've been waiting for something like this for years!" After a receptionist scans an attendee's badge or inputs key data points (e.g., territory, product line of interest, etc.), REP Connect displays the name, photo, and contact information for the most appropriate sales rep. The system can then send that rep a text message alerting him or her to meet the attendee at a designated area of the exhibit. What's more, sales reps can use REP Connect to check in and out from breaks and meetings, ensuring that no attendees are left waiting. Contact: Reality Engineering Solutions LLC, Camas, WA, 360-448-6361, www.realityengineering.com
Tactile VR-AR
Virtual- and augmented-reality systems are becoming increasingly common on the trade show floor, but their complicated assortment of control buttons, joysticks, and touchpads can be confusing to the average attendee. Enter Tactile VR-AR, a wireless, interactive controller and presentation device for VR and AR activations that wowed Buyers Choice Awards judges with its simplicity. Comprising a 13-inch-diameter Lazy Susan-type turntable, the Tactile VR-AR system allows VR headset wearers to manipulate objects in the virtual world by rotating the turntable and touching the buttons on the device. For AR applications, the turntable becomes a display pedestal and projector for AR objects that respond to attendees' input. Contact: Exhibitry, Houston, 281-240-2212, www.exhibitry.com
Digital Fishbowl
The Digital Fishbowl from SocialPoint is a streamlined way to incentivize attendees to provide their contact information and/or take a survey, making it perfect for events at which badge scanners are not suitable or unavailable. Using an iPad or tablet-based computer, showgoers input their data in a custom, gamified program to be entered in a prize drawing. The program is compatible with multiple customer relationship management software programs, which scored major points with Buyers Choice Awards judges. Even better: Results can be compared across multiple locations from a single dashboard. Contact: SocialPoint, Minneapolis, 888-294-0826, www.socialpoint.io
LEDskin
LED video walls can be an intimidating topic, but Buyers Choice Awards judges were impressed by how beMatrix USA's LEDskin system simplifies installation and maintenance by integrating LED panels into the company's b62 frame system. Each proprietary LED tile casing is designed to fit perfectly inside a frame and be installed without tools. Wire management is a cinch, thanks to the b62's internal holes that hide electrical connections beneath either silicone-edge graphics or hard-panel rear infills. Snap-on hole covers can be applied to the tile edges for a professional finish, while a 3.1-millimeter pixel pitch results in crisp visual presentations. Contact: beMatrix USA, Norcross, GA, 770-225-0552, www.bematrix.us



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