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April 2018
Table of Contents
EXHIBITOR Q & A
Fabric Graphics
We use several fabric graphics in our exhibits and at our events. Can you offer a basic fabric-cleaning guide?
Fabric Graphics
We use several fabric graphics in our exhibits and at our events. Can you offer a basic fabric-cleaning guide?
Watts Versus Lumens
Our exhibit-lighting designer uses the term "lumens" as opposed to "watts." What's the difference between them?
Our exhibit-lighting designer uses the term "lumens" as opposed to "watts." What's the difference between them?
ASK DAN
Playing Favorites
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?
Playing Favorites
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?
EXHIBITING 101
Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.
Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.
AMMUNITION
Ideas That Work
Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.
Ideas That Work
Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.
FIXING SNAFUS
Freight Fright
All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.
Freight Fright
All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.
ARCHIVE
Chemical Reaction
1924: The U.S. Army exhibits at the Alabama State Fair.
Chemical Reaction
1924: The U.S. Army exhibits at the Alabama State Fair.
TECHNOLOGY
Techno-Files (Part Two)
Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
Techno-Files (Part Two)
Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
CASE STUDY
Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.
Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.
PORTFOLIO
Lease of Mind
Here are six rental exhibits that marry artistry with functionality.
Lease of Mind
Here are six rental exhibits that marry artistry with functionality.
BEST OF
2018 Buyers Choice Awards
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.
2018 Buyers Choice Awards
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.
TRADE SHOW TRENDS
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics into their exhibits.
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics into their exhibits.
VENUES
Raleigh Convention Center
The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.
Raleigh Convention Center
The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.
Stay Informed
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portfolio
Lease of Mind
Rental exhibits have come a long way, baby. Given the recent advances in materials and design, not to mention industry strides made with regard to weight, modularity, and ease of assembly, rental exhibits blend right in with their custom counterparts – and often at a fraction of the price. To illustrate this significant evolution, here are six rental exhibits that marry artistry with functionality. By Linda Armstrong
 PHOTO: Eelpond Photo Group
Long and Clean
Exhibitor: Think Surgical Inc. Show: American Academy of Orthopaedic Surgeons Annual Meeting Rental Provider: Access TCA Inc., Whitinsville, MA, 508-234-9791, www.accesstca.com Comprising 90 percent rental components, this 20-by-40-foot booth was constructed using mostly the B62 system from BeMatrix USA LLC. While the majority of the space featured an open and inviting layout, a double-deck structure offered an enclosable private demo space.  PHOTO: Proto Images
Wheely Big Deal
Exhibitor: Nexen Tire America Inc. Show: Specialty Equipment Market Association Show Rental Provider: Steelhead Productions, Las Vegas, 702-405-0190, www.exhibithappy.com A neutral color scheme offered the perfect backdrop to highlight this exhibitor's vibrant graphics and tire displays. Minimal ground-level exhibitry promoted an open floor plan, while a double-deck meeting space and a one-off ceiling element drew attendees' eyes to the skies.  PHOTO: Padgett and Company Inc.
Ceiling the Deal
Exhibitor: Elgato Systems GmbH Show: International Consumer Electronics Show Rental Provider: Access TCA Inc., Whitinsville, MA, 508-234-9791, www.accesstca.com Mixing elements from BeMatrix USA LLC and Moss Inc., this 20-by-50-foot stand provided ample space to peruse the exhibitor's consumer-technology products. Meanwhile, two overhead elements – a central canopy and an open rectangular structure above it – added an air of distinction.  PHOTO: Padgett and Company Inc.
The Bold and the Beautiful
Exhibitor: Lighting Science Group Corp. Show: Lightfair International Rental Provider: DesignShop Inc., Orlando, FL, 407-251-1800, www.teamdesignshop.com Minimalist architecture and an arresting black-and-white color palette combined to create a commanding presence for Lighting Science Group Corp. Bold overhead elements added weight and prominence to the design, which comprised 70 percent rental components.  PHOTO: Cole Group
Impact on Demand
Exhibitor: Salesforce.com Inc. (formerly Demandware Inc.) Show: National Retail Federation's Annual Convention and Expo Rental Provider: Hill & Partners, Weymouth, MA, 617-471-7990, www.hillpartners.com Reminiscent of a high-end retail locale, this stunning exhibit comprised rented modular panels, cabinets, and a hanging sign. Paired with custom graphics, the environment offered strong visual impact for both the Demandware brand and its various partner firms.  PHOTO: Exposures Ltd
Big Blue
Exhibitor: Faro Technologies Inc. Show: International Manufacturing Technology Show Rental Provider: Highmark TechSystems, Fort Wayne, IN, 260-483-0012, www.highmarktech.com Designed by George P. Johnson, a Project Worldwide agency, this rectangular beauty featured an ExpoDeck double deck and Max multiwall frames from Highmark TechSystems. Clean lines and shapes complemented the exhibitor's 3-D measurement technology.
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