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April 2018
Table of Contents
EXHIBITOR Q & A
Fabric Graphics
We use several fabric graphics in our exhibits and at our events. Can you offer a basic fabric-cleaning guide?
Watts Versus Lumens
Our exhibit-lighting designer uses the term "lumens" as opposed to "watts." What's the difference between them?
ASK DAN
Playing Favorites
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?
EXHIBITING 101
Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.
AMMUNITION
Ideas That Work
Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.
FIXING SNAFUS
Freight Fright
All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.
ARCHIVE
Chemical Reaction
1924: The U.S. Army exhibits at the Alabama State Fair.
TECHNOLOGY
Techno-Files (Part Two)
Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
CASE STUDY
Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.
PORTFOLIO
Lease of Mind
Here are six rental exhibits that marry artistry with functionality.
BEST OF
2018 Buyers Choice Awards
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.
TRADE SHOW TRENDS
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics into their exhibits.
VENUES
Raleigh Convention Center
The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.

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exhibitor q&a
Ask Dan
Q.
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?

A.
Managers often find themselves focusing more time or attention on a given staffer, which leads to other team members believing their supervisors are playing favorites. This can spawn a toxic workplace, one in which anything you do is viewed as a result of that favoritism.

The best way to approach this type of situation is to start being mindful of how much time you spend each day with the staffers you are perceived to favor. Once you have a sense of this, try to curtail the length and frequency of the more visible exchanges with them. If you still need to maintain the same level of contact, shift some of those interactions to emails or texts, if possible.

Next, be proactive in defusing the issue. For instance, work on bettering personal connections with any staffers who believe you are giving others preferential treatment by highlighting their successes at work in meetings and other public venues. Also, make a concerted effort to divvy up work assignments or other tasks in an evenhanded way, ensuring different people at different times get both the plum assignments as well as the less popular responsibilities.

Finally, be sure any rewards you give are distributed equally and fairly among the members of your team. With enough time, this approach should ease, and then eventually erase, those accusations of favoritism. E



Dan Lumpkin, organizational psychologist, is the president of management-consulting company Lumpkin & Associates in Fairhope, AL. Need answers? Email your career-related questions to askdan@exhibitormagazine.com.
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