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April 2018
Table of Contents
EXHIBITOR Q & A
Fabric Graphics
We use several fabric graphics in our exhibits and at our events. Can you offer a basic fabric-cleaning guide?
Fabric Graphics
We use several fabric graphics in our exhibits and at our events. Can you offer a basic fabric-cleaning guide?
Watts Versus Lumens
Our exhibit-lighting designer uses the term "lumens" as opposed to "watts." What's the difference between them?
Our exhibit-lighting designer uses the term "lumens" as opposed to "watts." What's the difference between them?
ASK DAN
Playing Favorites
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?
Playing Favorites
My staffers have accused me of playing favorites. How do I avoid giving the appearance that this is the case?
EXHIBITING 101
Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.
Always be Prepared
Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.
AMMUNITION
Ideas That Work
Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.
Ideas That Work
Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.
FIXING SNAFUS
Freight Fright
All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.
Freight Fright
All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.
ARCHIVE
Chemical Reaction
1924: The U.S. Army exhibits at the Alabama State Fair.
Chemical Reaction
1924: The U.S. Army exhibits at the Alabama State Fair.
TECHNOLOGY
Techno-Files (Part Two)
Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
Techno-Files (Part Two)
Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
CASE STUDY
Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.
Deceptive Marketing
Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.
PORTFOLIO
Lease of Mind
Here are six rental exhibits that marry artistry with functionality.
Lease of Mind
Here are six rental exhibits that marry artistry with functionality.
BEST OF
2018 Buyers Choice Awards
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.
2018 Buyers Choice Awards
Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.
TRADE SHOW TRENDS
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics into their exhibits.
Mirrored Finishes
See how marketers are incorporating mirrored elements and reflective metallics into their exhibits.
VENUES
Raleigh Convention Center
The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.
Raleigh Convention Center
The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.
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archive
Chemical Reaction
PHOTO: United States Army – Fort Leonard Wood Chemical Warfare Museum
During the early years after World War I, the United States Army's Chemical Warfare Service (CWS) employed exhibits to advertise its progress in lachrymatory – that is, tear-producing – agents at shows such as New York's Electrical and Industrial Exposition and Alabama's 1924 State Fair, shown here. The McBride Gas Gun, visible in the center of the picture, was one of several riot-control products invented by Captain Lewis McBride, a CWS officer. The gas-expelling armament was adopted by police departments to combat the plague of getaway-car-driving "motor bandits" of the 1920s and 1930s.
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