TUESDAY 1:00 PM - 2:30 PM
This tour will be hosted both Tuesday and Wednesday, with limited space. The same content will be presented so only register for one tour. This session is NOT eligible for CEUs or CTSM elective credits.
Take a guided walking tour of the exhibit hall and visit companies who are presenting technology applications in a live exhibit environment. Each participating company will deliver a brief description of the tech applications in their booth. You will receive a complete list of the company names and booth numbers for your future reference.
FACULTY:
Marc Crosier, senior event manager, Sirtex Medical
Marc Crosier offers 25+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 20 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Connect with Marc Crosier:
Additional sessions presented by Marc Crosier:
T1019 Trade Show Measurement Made Easy
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
M2074 Synergistic Partnerships: Client/Vendor Partner Collaboration for Success
W0000 Exhibit Hall Tech Tour
Deanna Krause, CTSM Gold, Trade Show Strategist
With over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a gold level CTSM.
Connect with Deanna Krause:
Additional sessions presented by Deanna Krause:
M2007 40 Ways to Make the Last Day of the Show Productive
W2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness
M2075 Making Your Small Booth Mighty (Panel Discussion)
T3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
W0000 Exhibit Hall Tech Tour
Bob Milam (CTSM candidate), Trade Show Bob
Trade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Connect with Bob Milam:
Additional sessions presented by Bob Milam:
M3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
W0000 Exhibit Hall Tech Tour
Sarah Fantauzzi, chief growth officer, Star Group
Sarah Fantauzzi, Chief Growth Officer at Star Group, leads the charge in identifying and capitalizing on untapped opportunities to drive exponential growth for the company. With a deep-rooted expertise in the event, marketing, and trade show industries, Sarah dives into customer insights, industry trends, and competitive landscapes to uncover new avenues for expansion. She fosters a culture of innovation by promoting cross-functional collaboration and implementing agile methodologies. Leveraging cutting-edge technology, data analytics, and marketing automation tools, Sarah ensures that Star Group remains at the forefront of its field. Her customer-centric approach, focused on personalized experiences and lasting relationships, underpins Star Group's commitment to success in the experiential marketing and corporate interior space.
Connect with Sarah Fantauzzi:
Additional sessions presented by Sarah Fantauzzi:
W0000 Exhibit Hall Tech Tour
Barbara Bowen, exhibits manager, Southwest Research Institute
Barbara Bowen (she/her) has managed the exhibits program at Southwest Research Institute, headquartered in San Antonio, Texas, for more than 18 years. She attended her first EXHIBITORLIVE in 2006 and has been pursuing the dream of a perfect program on a nonprofit budget ever since. She's also a poet, sculptor, reader, knitter, and general nerd about town.
Additional sessions presented by Barbara Bowen:
W0000 Exhibit Hall Tech Tour
Marc Crosier, senior event manager, Sirtex MedicalMarc Crosier offers 25+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 20 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Connect with Marc Crosier:
Additional sessions presented by Marc Crosier:
T1019 Trade Show Measurement Made Easy
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
M2074 Synergistic Partnerships: Client/Vendor Partner Collaboration for Success
W0000 Exhibit Hall Tech Tour
Deanna Krause, CTSM Gold, Trade Show StrategistWith over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a gold level CTSM.
Connect with Deanna Krause:
Additional sessions presented by Deanna Krause:
M2007 40 Ways to Make the Last Day of the Show Productive
W2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness
M2075 Making Your Small Booth Mighty (Panel Discussion)
T3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
W0000 Exhibit Hall Tech Tour
Bob Milam (CTSM candidate), Trade Show BobTrade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Connect with Bob Milam:
Additional sessions presented by Bob Milam:
M3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
W0000 Exhibit Hall Tech Tour
Sarah Fantauzzi, chief growth officer, Star GroupSarah Fantauzzi, Chief Growth Officer at Star Group, leads the charge in identifying and capitalizing on untapped opportunities to drive exponential growth for the company. With a deep-rooted expertise in the event, marketing, and trade show industries, Sarah dives into customer insights, industry trends, and competitive landscapes to uncover new avenues for expansion. She fosters a culture of innovation by promoting cross-functional collaboration and implementing agile methodologies. Leveraging cutting-edge technology, data analytics, and marketing automation tools, Sarah ensures that Star Group remains at the forefront of its field. Her customer-centric approach, focused on personalized experiences and lasting relationships, underpins Star Group's commitment to success in the experiential marketing and corporate interior space.
Connect with Sarah Fantauzzi:
Additional sessions presented by Sarah Fantauzzi:
W0000 Exhibit Hall Tech Tour
Barbara Bowen, exhibits manager, Southwest Research InstituteBarbara Bowen (she/her) has managed the exhibits program at Southwest Research Institute, headquartered in San Antonio, Texas, for more than 18 years. She attended her first EXHIBITORLIVE in 2006 and has been pursuing the dream of a perfect program on a nonprofit budget ever since. She's also a poet, sculptor, reader, knitter, and general nerd about town.
Additional sessions presented by Barbara Bowen:
W0000 Exhibit Hall Tech Tour
