WEDNESDAY 10:00 AM - 11:30 AM
Track: Planning & Execution90 Minute Session
W2041
Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness
Whether you achieve your exhibiting ROI or not is all down to your booth staffing team. After all, they are engaging the attendees. According to research, 86% of attendees form their impression of your brand based on their interaction with the booth staff. So how do you select the right booth staff and optimize their productivity and effectiveness so that they leave attendees with a positive lasting impression? In this interactive session, you will learn:
• How to strategically assess the four key job roles required for your booth to deliver a compelling attendee journey
• How to select the right booth staff and allocate to specific job roles based on their communication style
• Why setting team-based objectives is more impactful and motivational than setting individual targets
• The top three metrics of booth staff productivity you need to know to validate the staffing expenditure to your finance director
• How to strategically assess the four key job roles required for your booth to deliver a compelling attendee journey
• How to select the right booth staff and allocate to specific job roles based on their communication style
• Why setting team-based objectives is more impactful and motivational than setting individual targets
• The top three metrics of booth staff productivity you need to know to validate the staffing expenditure to your finance director
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Lee Ali, founder, Expo Stars Interactive
Lee Ali is the founder of Expo Stars Interactive, an award winning global trade show performance agency based in UK. Lee and his team now support exhibitors in over 100 cities across 53 countries to optimize their exhibition engagement and achieve measurable results through the provision of strategic consultancy, staff training and professional booth staff. Lee is also a mentor and coach for SME business owners, business psychologist, sales strategist and an international speaker.
Connect with Lee Ali:
Deanna Krause, CTSM Gold, Trade Show Strategist
With over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a gold level CTSM.
Connect with Deanna Krause:
Additional sessions presented by Deanna Krause:
M2007 40 Ways to Make the Last Day of the Show Productive
M2075 Making Your Small Booth Mighty (Panel Discussion)
T3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Lee Ali, founder, Expo Stars InteractiveLee Ali is the founder of Expo Stars Interactive, an award winning global trade show performance agency based in UK. Lee and his team now support exhibitors in over 100 cities across 53 countries to optimize their exhibition engagement and achieve measurable results through the provision of strategic consultancy, staff training and professional booth staff. Lee is also a mentor and coach for SME business owners, business psychologist, sales strategist and an international speaker.
Connect with Lee Ali:
Deanna Krause, CTSM Gold, Trade Show StrategistWith over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a gold level CTSM.
Connect with Deanna Krause:
Additional sessions presented by Deanna Krause:
M2007 40 Ways to Make the Last Day of the Show Productive
M2075 Making Your Small Booth Mighty (Panel Discussion)
T3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
