MONDAY 1:00 PM - 2:30 PM
Track: Planning & Execution90 Minute Session
NEW!
M2075
Making Your Small Booth Mighty (Panel Discussion)
Hear from EXHIBITORLIVE Small Booth Exhibitors and CTSM Grads as they discuss what to do to stand out with less than 200 feet of space. Are 10x10 booths and smaller your main exhibit size? Learn how these exhibitors add powerful impact to their small booths. Leave with recommendations on how to positively impress your audiences. Understand:
• How a booth that fits in the trunk of your car can reach the same audience as a 20x20 booth
• How pre-show prep can pay off and help you get noticed amongst the large booths
• How floor plan location and booth layout can strengthen your presence
• What specific element our panel recommends every small booth should have
• Review your results by using measurement techniques to determine if you are still right sized or need additional budget for a bigger booth next year
• How a booth that fits in the trunk of your car can reach the same audience as a 20x20 booth
• How pre-show prep can pay off and help you get noticed amongst the large booths
• How floor plan location and booth layout can strengthen your presence
• What specific element our panel recommends every small booth should have
• Review your results by using measurement techniques to determine if you are still right sized or need additional budget for a bigger booth next year
FACULTY:
Kodi Morton, CTSM Gold, senior marketing and events specialist, Bruker Scientific
Kodi has worked 16+ years for Bruker Corporation, developer of analytical x-ray, FT-IR and Mass Spec equipment. (Think CSI and Research Labs) Her responsibilities include event planning, implementation, review of budgets and campaigns. With a degree in English Education, she continues to gain knowledge at the show site and through resources like EXHIBITORLIVE. She considers herself an information enthusiast and looks forward to working with other professionals to create an excellent event.
Connect with Kodi Morton:
Additional sessions presented by Kodi Morton:
W3032 You Want Me to Pay for What? Adding Value to Your Sponsorship
W2037 Reproducible Small Booths That Can Still Stand Out
Deanna Krause, CTSM Gold, Trade Show Strategist
With over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a gold level CTSM.
Connect with Deanna Krause:
Additional sessions presented by Deanna Krause:
M2007 40 Ways to Make the Last Day of the Show Productive
W2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness
T3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Holly Hicks, CTSM, marketing and client relations manager, ASSET Engineering
Holly is an Integrated Marketing and Business Development Professional with nearly a decade of experience with brand management, digital marketing, business analytics, and client relations. Serving as the Marketing and Client Relations Manager at ASSET Engineering, she oversees the firm's brand through traditional and digital channels, including event coordination. A University of Mississippi alumna and a recent CTSM graduate, Holly is dedicated to continuous learning and industry growth, through actively participating in events like EXHIBITORLIVE.
Connect with Holly Hicks:
Brad Froese, vp of marketing, Captello
Brad Froese is a marketing and event management expert with over three decades of experience. In his current role as VP of Marketing at Captello, he has successfully led innovative campaigns that have yielded impressive outcomes. His extensive background spans areas from multi-channel marketing to trade show planning and execution. An international patent holder and founder of a lighting technology company, Brad has showcased his expertise in marketing strategy, product development, and establishing business relationships.
Connect with Brad Froese:
Scott Tinkelman, president, Kevins Worldwide
Scott Tinkelman is in his 22nd year at Kevins Worldwide, one of the USA's largest suppliers of promotional products. As President of the family business, Scott is responsible for resolving complex organizational challenges, making big-picture decisions, and has responsibility for the firm's P&L. As a graduate of the Wharton School of Business and with a wealth of experience prior to joining the firm, Scott considers himself the "Rainman" of the Promotional Products Industry.
Connect with Scott Tinkelman:
Eric Miller, president, TigerPresentations
Eric is the President/Founder of TigerPresentations, the premier portable, modular display company. Eric has been a leading product innovator in the tradeshow industry for more than thirty-five years, with a passion for helping exhibitors maximize their return on their display investments. He is widely recognized for developing the first portable backlit panel system, introducing the banner stand to the US market and, most recently, introducing the easy to assemble, super bright, portable, TigerBrite lightbox.
Connect with Eric Miller:
Kodi Morton, CTSM Gold, senior marketing and events specialist, Bruker ScientificKodi has worked 16+ years for Bruker Corporation, developer of analytical x-ray, FT-IR and Mass Spec equipment. (Think CSI and Research Labs) Her responsibilities include event planning, implementation, review of budgets and campaigns. With a degree in English Education, she continues to gain knowledge at the show site and through resources like EXHIBITORLIVE. She considers herself an information enthusiast and looks forward to working with other professionals to create an excellent event.
Connect with Kodi Morton:
Additional sessions presented by Kodi Morton:
W3032 You Want Me to Pay for What? Adding Value to Your Sponsorship
W2037 Reproducible Small Booths That Can Still Stand Out
Deanna Krause, CTSM Gold, Trade Show StrategistWith over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a gold level CTSM.
Connect with Deanna Krause:
Additional sessions presented by Deanna Krause:
M2007 40 Ways to Make the Last Day of the Show Productive
W2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness
T3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Holly Hicks, CTSM, marketing and client relations manager, ASSET EngineeringHolly is an Integrated Marketing and Business Development Professional with nearly a decade of experience with brand management, digital marketing, business analytics, and client relations. Serving as the Marketing and Client Relations Manager at ASSET Engineering, she oversees the firm's brand through traditional and digital channels, including event coordination. A University of Mississippi alumna and a recent CTSM graduate, Holly is dedicated to continuous learning and industry growth, through actively participating in events like EXHIBITORLIVE.
Connect with Holly Hicks:
Brad Froese, vp of marketing, CaptelloBrad Froese is a marketing and event management expert with over three decades of experience. In his current role as VP of Marketing at Captello, he has successfully led innovative campaigns that have yielded impressive outcomes. His extensive background spans areas from multi-channel marketing to trade show planning and execution. An international patent holder and founder of a lighting technology company, Brad has showcased his expertise in marketing strategy, product development, and establishing business relationships.
Connect with Brad Froese:
Scott Tinkelman, president, Kevins WorldwideScott Tinkelman is in his 22nd year at Kevins Worldwide, one of the USA's largest suppliers of promotional products. As President of the family business, Scott is responsible for resolving complex organizational challenges, making big-picture decisions, and has responsibility for the firm's P&L. As a graduate of the Wharton School of Business and with a wealth of experience prior to joining the firm, Scott considers himself the "Rainman" of the Promotional Products Industry.
Connect with Scott Tinkelman:
Eric Miller, president, TigerPresentationsEric is the President/Founder of TigerPresentations, the premier portable, modular display company. Eric has been a leading product innovator in the tradeshow industry for more than thirty-five years, with a passion for helping exhibitors maximize their return on their display investments. He is widely recognized for developing the first portable backlit panel system, introducing the banner stand to the US market and, most recently, introducing the easy to assemble, super bright, portable, TigerBrite lightbox.
Connect with Eric Miller:
