The ability to capture attention, convey value, and leave a lasting impression is vital in the competitive trade show environment - particularly if you are the smallest booth on the floor. In this engaging and practical session, you will learn the art of developing impactful messaging that stops attendees in their tracks - or at least stops them long enough for your booth staff to start a conversation. You will learn:
 •  The main purpose your trade show graphic serves
 •  The three most important messages to communicate in your graphics
 •  How to communicate with your key stakeholders so that they don't try to put too much content on your graphics
 •  The four different messaging hierarchies and
 •  How to structure your message for clarity and memorability