MONDAY 8:00 AM - 9:30 AM
Track: Personal & Career90 Minute Session
NEW!
M7022
Mastering Trade Show Survival: Strategies and Secrets for Success
Are you ready to conquer the chaotic world of trade shows with confidence and finesse? This in-depth session will empower you with the essential skills and insider knowledge to navigate your trade show and event program like a seasoned pro. Dive into the minds of three trade show veterans for the best tips and tricks and learn how to:
• Make the most of your time on the road with expert travel tips
• Stay healthy and happy even when you feel like you are on the road more than you are at home
• Alleviate the aches and pains you might get from being on your feet all day
• Take action to avoid being overwhelmed
• Learn the ins and out of helpful apps for travel and trade shows
• Make the most of your time on the road with expert travel tips
• Stay healthy and happy even when you feel like you are on the road more than you are at home
• Alleviate the aches and pains you might get from being on your feet all day
• Take action to avoid being overwhelmed
• Learn the ins and out of helpful apps for travel and trade shows
FACULTY:
Deanna Krause, CTSM Gold, Trade Show Strategist
With over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a gold level CTSM.
Connect with Deanna Krause:
Additional sessions presented by Deanna Krause:
M2007 40 Ways to Make the Last Day of the Show Productive
W2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness
M2075 Making Your Small Booth Mighty (Panel Discussion)
T3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Marc Crosier, senior event manager, Sirtex Medical
Marc Crosier offers 25+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 20 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Connect with Marc Crosier:
Additional sessions presented by Marc Crosier:
T1019 Trade Show Measurement Made Easy
M2074 Synergistic Partnerships: Client/Vendor Partner Collaboration for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Melanie Swanson, CTSM, diamond level, CMP, marketing specialist, Bruker
Melanie Swanson, CTSM Diamond, CMP, MBA Melanie has managed events for 30 years and was one of the first four CTSM graduates to achieve Diamond-level status in 2011. In 2018 Melanie won an EXHIBITOR All-Star Award for an innovative solution for reconfiguring booth assets to save material handling and shipping fees and maximize booth interactions. Melanie holds an MBA from the University of Wisconsin and volunteers with Team Rubicon, a veteran-led disaster response organization.
Connect with Melanie Swanson:
Deanna Krause, CTSM Gold, Trade Show StrategistWith over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a gold level CTSM.
Connect with Deanna Krause:
Additional sessions presented by Deanna Krause:
M2007 40 Ways to Make the Last Day of the Show Productive
W2041 Boost Your Exhibition ROI by Optimizing Booth Staff Productivity and Effectiveness
M2075 Making Your Small Booth Mighty (Panel Discussion)
T3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Marc Crosier, senior event manager, Sirtex MedicalMarc Crosier offers 25+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 20 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Connect with Marc Crosier:
Additional sessions presented by Marc Crosier:
T1019 Trade Show Measurement Made Easy
M2074 Synergistic Partnerships: Client/Vendor Partner Collaboration for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Melanie Swanson, CTSM, diamond level, CMP, marketing specialist, BrukerMelanie Swanson, CTSM Diamond, CMP, MBA Melanie has managed events for 30 years and was one of the first four CTSM graduates to achieve Diamond-level status in 2011. In 2018 Melanie won an EXHIBITOR All-Star Award for an innovative solution for reconfiguring booth assets to save material handling and shipping fees and maximize booth interactions. Melanie holds an MBA from the University of Wisconsin and volunteers with Team Rubicon, a veteran-led disaster response organization.
Connect with Melanie Swanson:
