MONDAY 5:00 PM - 5:45 PM
Track: Planning & Execution45 Minute Session
NEW!
M2074 Best Practices:
Synergistic Partnerships: Client/Vendor Partner Collaboration for Success
The most successful vendor(partner)-client relationships thrive on collaboration and mutual understanding. When a vendor and client work best together, they establish clear lines of communication and maintain transparency throughout their interactions. The partner takes the time to truly understand the client's goals, needs, and challenges, enabling them to provide tailored solutions. You will learn:
• What to look for in a client or vendor
• Why trust and open communication is critical for a successful partnership
• Why to treat your client or vendor as a strategic partner
• How to have the 'difficult' conversation with your vendor/client
• What to look for in a client or vendor
• Why trust and open communication is critical for a successful partnership
• Why to treat your client or vendor as a strategic partner
• How to have the 'difficult' conversation with your vendor/client
FACULTY:
Marc Crosier, senior event manager, Sirtex Medical
Marc Crosier offers 25+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 20 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Connect with Marc Crosier:
Additional sessions presented by Marc Crosier:
T1019 Trade Show Measurement Made Easy
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Lisa Greyhill, MAS, founder and CEO, Firebrand Global Marketing
Lisa Greyhill, MAS, is founder and CEO of Firebrand Global Marketing. Greyhill's career started in tech B2B marketing before starting Firebrand in 2005, where she focused on strong client relationships drive successful long-term business. Greyhill is an active board member of the Promotional Products Association of Chicago, and a Committee member at Promotional Productions Association International. Firebrand holds WBE and WOSB certifications; and other WBE and Veteran and Minority Owned Businesses have merged with Firebrand.
Connect with Lisa Greyhill:
Marc Crosier, senior event manager, Sirtex MedicalMarc Crosier offers 25+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 20 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Connect with Marc Crosier:
Additional sessions presented by Marc Crosier:
T1019 Trade Show Measurement Made Easy
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Lisa Greyhill, MAS, founder and CEO, Firebrand Global MarketingLisa Greyhill, MAS, is founder and CEO of Firebrand Global Marketing. Greyhill's career started in tech B2B marketing before starting Firebrand in 2005, where she focused on strong client relationships drive successful long-term business. Greyhill is an active board member of the Promotional Products Association of Chicago, and a Committee member at Promotional Productions Association International. Firebrand holds WBE and WOSB certifications; and other WBE and Veteran and Minority Owned Businesses have merged with Firebrand.
Connect with Lisa Greyhill:
