TUESDAY 5:00 PM - 5:45 PM
Track: Measurement & Analytics45 Minute Session
T1019 Best Practices:
Trade Show Measurement Made Easy
Using newer technology, measurement on the show floor is now easier than before. This can work for all booth sizes, from a 10x10 to an 80x80 or larger. Through actual show results, attendees will learn:
• How to define your measurement objectives
• How to measure impressions and engagement on the show floor
• How to do post show reporting to leadership and make better future decisions about your trade show program
• How to define your measurement objectives
• How to measure impressions and engagement on the show floor
• How to do post show reporting to leadership and make better future decisions about your trade show program
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Marc Crosier, senior event manager, Sirtex Medical
Marc Crosier offers 25+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 20 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Connect with Marc Crosier:
Additional sessions presented by Marc Crosier:
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
M2074 Synergistic Partnerships: Client/Vendor Partner Collaboration for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Carmine DeFalco, president, creative director, Pixel Light Digital Media Inc.
Carmine has spent the last 30 years helping clients engage, track, and deliver for their targets through innovative digital solutions. Across many corporate adventures, he's accumulated a deep creative and technological expertise that makes him and his team valuable partners to marketers, educators, and communicators. Carmine's work covers a wide range of disciplines including web/mobile apps, animation/video, augmented/virtual reality, digital sales tools, interactive displays, analytics, and user experience.
Connect with Carmine DeFalco:
Marc Crosier, senior event manager, Sirtex MedicalMarc Crosier offers 25+ years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 20 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.
Connect with Marc Crosier:
Additional sessions presented by Marc Crosier:
M7022 Mastering Trade Show Survival: Strategies and Secrets for Success
M2074 Synergistic Partnerships: Client/Vendor Partner Collaboration for Success
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Carmine DeFalco, president, creative director, Pixel Light Digital Media Inc.Carmine has spent the last 30 years helping clients engage, track, and deliver for their targets through innovative digital solutions. Across many corporate adventures, he's accumulated a deep creative and technological expertise that makes him and his team valuable partners to marketers, educators, and communicators. Carmine's work covers a wide range of disciplines including web/mobile apps, animation/video, augmented/virtual reality, digital sales tools, interactive displays, analytics, and user experience.
Connect with Carmine DeFalco:
