MONDAY 1:00 PM - 2:30 PM
Track: Marketing & Sales90 Minute Session
CTSM
M3050R
Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Capturing and holding peoples' attention is essential to standing out on a noisy trade show floor. Join us as we define what an attendee's attention is, how it works, and how it's impacted by the trade show environment. Explore the concept of the "Attention Economy," and share case studies of effective programs that hold attendees' attention. Learn to:
• Counter distractions that reduce attendee's attention spans on the show floor
• Create breakthrough messages and delivery systems that grab attendees' attention
• Convert an attendee's attention into dialog and discussion
• Counter distractions that reduce attendee's attention spans on the show floor
• Create breakthrough messages and delivery systems that grab attendees' attention
• Convert an attendee's attention into dialog and discussion
FACULTY:
Bob Milam (CTSM candidate), Trade Show Bob
Trade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Connect with Bob Milam:
Additional sessions presented by Bob Milam:
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
Bob Milam (CTSM candidate), Trade Show BobTrade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Connect with Bob Milam:
Additional sessions presented by Bob Milam:
T0000 Exhibit Hall Tech Tour
W0000 Exhibit Hall Tech Tour
