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December 2019
Table of Contents
EXHIBITOR Q & A
Exhibit Photography
Which is better for DIY trade show photography: dedicated cameras or smartphones?
VIP Booth Visitors
How do I make certain that my exhibit staff provides VIP visitors with the added care and attention they deserve?
ASK DAN
Vague Boss
I often ask my boss for feedback on my projects, but his vague responses leave me frustrated.
EXHIBITING 101
Lead Time
Optimize your exhibit program's lead-gathering process by answering these four questions prior to each show.
AMMUNITION
Ideas That Work
Drawing Attention, The Great Outdoors, Smell of Success, and more.
PRODUCTS
New Tools
Sip 'N Store Reusable Silicone Straw, SpotFX LED Projector, and more.
FIXING SNAFUS
All Hands on Deck
The exhibitor's investment may as well have been in Davy Jones' locker.
QUIZ
Price Check
EXHIBITOR challenges you to guess the cost of five rental exhibits chosen for their unique style and substance.
ARCHIVE
Jewel Box
1893: Tiffany & Co.'s exhibit at the World's Columbian Exposition.
CASE STUDY
CareerBuilder's Movie Magic
CareerBuilder LLC produces a Hollywood-caliber film that shifts attendees' perceptions.
RESEARCH
Going Global?
U.S. companies continue to look abroad, according to EXHIBITOR's 2019 International Exhibiting Survey.
INSIGHT
Return on Relationship
Author and marketing guru Ted Rubin explains his signature concept of valuing and measuring return on relationship.
MANAGEMENT
The Art of Recon
How to Collect Competitive Intelligence on the Trade Show Floor
PHOTO GALLERY
The Future is Now
SentinelOne Inc. wanted its booth at the 2018 RSA Conference to showcase its new branding.
TECHNOLOGY
Interactive Tech Delivers Solutions
These three high-tech engagements helped exhibitors navigate marketing obstacles.
RESEARCH
2019 Meetings and Events Survey
Eighty-five percent of exhibit managers are tasked with organizing meetings and events.
VENUES
Georgia World Congress Center
The GWCC offers 1.5 million square feet of exhibition space and 98 meeting rooms.

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PHOTOS: 1.: EXPOSURES LTD.; 2.: XIBEO; 3.: NIMLOK NYC; 4.: EXPOSITION SALES & DESIGN ORLANDO INC. (DBA ROCKWAY EXHIBITS AND EVENTS); 5.: ORBUS EXHIBIT AND DISPLAY GROUP
 
1. Toast Inc.'s 20-by-40-foot exhibit stood out with a 12-foot-high tower, demo stations, monitors, a number of double-sided flatscreen kiosks, and a two-tier product-display bar with plenty of seating for guests.
$58,000
$68,000
$78,000

 
2. With large Edison bulbs illuminating its 30-by-40-foot exhibit, Twinlab Consolidated Corp. and its Reserveage brand used custom-laminated arch-ways to cover two separate counters, one of which was constructed from modified wine barrels.
$37,000
$57,000
$77,000

 
3. Within its 20-by-30-foot exhibit, PLT Health Solutions Inc. erected a 16-foot-tall tower that included translucent center panels with LED etchings of its product's name and logo. A pair of double-sided, backlit "wing walls" flanked the central structure.
$20,000
$40,000
$60,000

 
4. A maker of caulks, DAP Products Inc. constructed a 600-square-foot stand that employed 15-foot-high beams clad in wood-like graphics, as well as custom wooden elements and floating shelves.
$98,000
$128,000
$158,000

 
5. Neusoft Corp.'s 400-square-foot booth integrated sleek overhead fabric structures to showcase its branding. Meanwhile, well-placed monitors allowed staff to educate attendees on the company, and a central seating area encouraged them to dwell in the exhibit.
$15,000
$25,000
$35,000
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