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December 2019
Table of Contents
EXHIBITOR Q & A
Exhibit Photography
Which is better for DIY trade show photography: dedicated cameras or smartphones?
Exhibit Photography
Which is better for DIY trade show photography: dedicated cameras or smartphones?
VIP Booth Visitors
How do I make certain that my exhibit staff provides VIP visitors with the added care and attention they deserve?
How do I make certain that my exhibit staff provides VIP visitors with the added care and attention they deserve?
ASK DAN
Vague Boss
I often ask my boss for feedback on my projects, but his vague responses leave me frustrated.
Vague Boss
I often ask my boss for feedback on my projects, but his vague responses leave me frustrated.
EXHIBITING 101
Lead Time
Optimize your exhibit program's lead-gathering process by answering these four questions prior to each show.
Lead Time
Optimize your exhibit program's lead-gathering process by answering these four questions prior to each show.
AMMUNITION
Ideas That Work
Drawing Attention, The Great Outdoors, Smell of Success, and more.
Ideas That Work
Drawing Attention, The Great Outdoors, Smell of Success, and more.
PRODUCTS
New Tools
Sip 'N Store Reusable Silicone Straw, SpotFX LED Projector, and more.
New Tools
Sip 'N Store Reusable Silicone Straw, SpotFX LED Projector, and more.
FIXING SNAFUS
All Hands on Deck
The exhibitor's investment may as well have been in Davy Jones' locker.
All Hands on Deck
The exhibitor's investment may as well have been in Davy Jones' locker.
QUIZ
Price Check
EXHIBITOR challenges you to guess the cost of five rental exhibits chosen for their unique style and substance.
Price Check
EXHIBITOR challenges you to guess the cost of five rental exhibits chosen for their unique style and substance.
ARCHIVE
Jewel Box
1893: Tiffany & Co.'s exhibit at the World's Columbian Exposition.
Jewel Box
1893: Tiffany & Co.'s exhibit at the World's Columbian Exposition.
CASE STUDY
CareerBuilder's Movie Magic
CareerBuilder LLC produces a Hollywood-caliber film that shifts attendees' perceptions.
CareerBuilder's Movie Magic
CareerBuilder LLC produces a Hollywood-caliber film that shifts attendees' perceptions.
RESEARCH
Going Global?
U.S. companies continue to look abroad, according to EXHIBITOR's 2019 International Exhibiting Survey.
Going Global?
U.S. companies continue to look abroad, according to EXHIBITOR's 2019 International Exhibiting Survey.
INSIGHT
Return on Relationship
Author and marketing guru Ted Rubin explains his signature concept of valuing and measuring return on relationship.
Return on Relationship
Author and marketing guru Ted Rubin explains his signature concept of valuing and measuring return on relationship.
MANAGEMENT
The Art of Recon
How to Collect Competitive Intelligence on the Trade Show Floor
The Art of Recon
How to Collect Competitive Intelligence on the Trade Show Floor
PHOTO GALLERY
The Future is Now
SentinelOne Inc. wanted its booth at the 2018 RSA Conference to showcase its new branding.
The Future is Now
SentinelOne Inc. wanted its booth at the 2018 RSA Conference to showcase its new branding.
TECHNOLOGY
Interactive Tech Delivers Solutions
These three high-tech engagements helped exhibitors navigate marketing obstacles.
Interactive Tech Delivers Solutions
These three high-tech engagements helped exhibitors navigate marketing obstacles.
RESEARCH
2019 Meetings and Events Survey
Eighty-five percent of exhibit managers are tasked with organizing meetings and events.
2019 Meetings and Events Survey
Eighty-five percent of exhibit managers are tasked with organizing meetings and events.
VENUES
Georgia World Congress Center
The GWCC offers 1.5 million square feet of exhibition space and 98 meeting rooms.
Georgia World Congress Center
The GWCC offers 1.5 million square feet of exhibition space and 98 meeting rooms.
Stay Informed
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products
New Tools
 Reusable straws are the latest craze when it comes to trade show swag, but the Green giveaways often have two shortcomings: minimal imprint areas for branding and a lack of portable storage. (After all, who wants to put their mouth on a metal straw that's been sitting at the bottom of their purse or messenger bag?) The Sip 'N Store Reusable Silicone Straw from Quality Logo Products Inc. solves both of these problems thanks to its 2-inch-diameter plastic storage case, which can be printed with a custom design up to 1.75 inches round. The 10-inch, dishwasher-safe straw (available in blue, red, white, and lime green) neatly rolls up inside the case when not in use. Contact: Quality Logo Products Inc., Aurora, IL, 866-312-5646, www.qualitylogoproducts.com  In many respects, gobos are an underrated – and underutilized – means of creating attention-grabbing in-booth lighting effects. Apollo Design Technology Inc.'s ultra compact and user-friendly SpotFX LED Projector makes it easy to brand your exhibit with glowing logos, marketing messages, and more. Mountable to a wide range of exhibit structures and powered by a 10-foot cord, the SpotFX measures less than 6 inches long and 3 inches high, yet it is capable of projecting crisp images up to 4.5 feet in diameter on surfaces up to 10 feet away. Each unit's focus, tilt, and rotation can be adjusted manually, and the internal light source is rated for 35,000 hours. The SpotFX is compatible with metal, glass, and plastic gobos, and exhibitors can choose from Apollo's library of more than 3,400 designs or opt for a custom creation. Contact: Apollo Design Technology Inc., Fort Wayne, IN, 260-497-9192, www.apollodesign.net  The Chilewich x Taylor Creative collection of rental furniture is ideal for face-to-face marketers who value sophistication as much as practicality. The line, which encompasses five styles, including a bar, 2-foot-square high-top tables, and a 2-foot-by-6-foot bistro-height table, features inlays of the revered Chilewich brand's durable woven vinyl fabric. Available in three colorways (gold, carbon, and white/silver), the collection is resistant to water damage and staining, complies with National Fire Protection Association guidelines, is chic enough to be used without tablecloths, and can be branded with custom vinyl stickers. Contact: Taylor Creative Inc., New York, 888-245-4044, www.taylorcreativeinc.com
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