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December 2019
Table of Contents
EXHIBITOR Q & A
Exhibit Photography
Which is better for DIY trade show photography: dedicated cameras or smartphones?
VIP Booth Visitors
How do I make certain that my exhibit staff provides VIP visitors with the added care and attention they deserve?
ASK DAN
Vague Boss
I often ask my boss for feedback on my projects, but his vague responses leave me frustrated.
EXHIBITING 101
Lead Time
Optimize your exhibit program's lead-gathering process by answering these four questions prior to each show.
AMMUNITION
Ideas That Work
Drawing Attention, The Great Outdoors, Smell of Success, and more.
PRODUCTS
New Tools
Sip 'N Store Reusable Silicone Straw, SpotFX LED Projector, and more.
FIXING SNAFUS
All Hands on Deck
The exhibitor's investment may as well have been in Davy Jones' locker.
QUIZ
Price Check
EXHIBITOR challenges you to guess the cost of five rental exhibits chosen for their unique style and substance.
ARCHIVE
Jewel Box
1893: Tiffany & Co.'s exhibit at the World's Columbian Exposition.
CASE STUDY
CareerBuilder's Movie Magic
CareerBuilder LLC produces a Hollywood-caliber film that shifts attendees' perceptions.
RESEARCH
Going Global?
U.S. companies continue to look abroad, according to EXHIBITOR's 2019 International Exhibiting Survey.
INSIGHT
Return on Relationship
Author and marketing guru Ted Rubin explains his signature concept of valuing and measuring return on relationship.
MANAGEMENT
The Art of Recon
How to Collect Competitive Intelligence on the Trade Show Floor
PHOTO GALLERY
The Future is Now
SentinelOne Inc. wanted its booth at the 2018 RSA Conference to showcase its new branding.
TECHNOLOGY
Interactive Tech Delivers Solutions
These three high-tech engagements helped exhibitors navigate marketing obstacles.
RESEARCH
2019 Meetings and Events Survey
Eighty-five percent of exhibit managers are tasked with organizing meetings and events.
VENUES
Georgia World Congress Center
The GWCC offers 1.5 million square feet of exhibition space and 98 meeting rooms.

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Jewel Box
PHOTO: COURTESY OF THE CHARLES HOSMER MORSE MUSEUM OF AMERICAN ART, WINTER PARK, FL
The crown jewel of Tiffany & Co.'s exhibit at the 1893 World's Columbian Exposition was a Romanesque Revival chapel. The 1,082-square-foot room boasted 16 mosaic columns, an electric chandelier shaped like a crucifix, and an altar of Carrara marble that included 150,000 iridescent glass tiles. After the expo closed, the chapel was sold several times until being meticulously rebuilt at its current location, the Charles Hosmer Morse Museum of American Art in Winter Park, FL, in 1999. Shown here in the museum, the sanctuary continues to be, as it was described in 1893, "a chapel in which to worship art."
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