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July 2018
Table of Contents
EXHIBITOR Q & A
Carpet Considerations
We're about to purchase carpet for our new booth. What are the basic differences among various carpet options?
ASK DAN
No Returns
My co-worker constantly borrows things from my office but rarely returns them. Is there a way to change her behavior?
EXHIBITING 101
Balance of Power: Part Two
Amp up your pre-show planning with these answers to commonly asked questions about in-booth electricity.
AMMUNITION
Ideas That Work
Go With the Flow, Dry Demo, Shoes and Ladders, The Wheel Deal, and more.
PRODUCTS
New Tools
DLP Pocket Projector, Ritratto Photo Booth, and more.
TEN BY 10
International Shipping
We asked 10 experts to share their views and opinions on international shipping.
ARCHIVE
Start Your Engines
1957: The World Conservation Exposition and Plowing Contests is held in Peebles, OH.
LIGHTING
Strategic Lighting: How to Outshine the Competition
Two exhibit-lighting pros offer tips to accomplish four key objectives.
QUIZ
Stranger Things
How well do you know your convention centers? Test your knowledge of popular expo venues' unique features and details.
AWARDS
EXHIBITOR Magazine's 5th Annual Portable/Modular Awards
Read about the 12 portable, modular, and system exhibits that took home top honors in this year's competition.
TRADE SHOW TRENDS
Tactile Activities
Tactile activities have the power to increase memorability and develop deeper connections with consumers.
FIXING SNAFUS
Water, Water, Everywhere
When they arrived at the convention center that morning, the I&D team encountered a full-blown disaster.

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fixing snafus
illustration: Regan Dunnick
Water, Water, Everywhere
When they arrived at the convention center that morning, the installation-and-dismantle team encountered a full-blown disaster. In effect, it was raining inside the venue – and showering all over the new booth.
Plan A
A gentle rain shower is typically relaxing. But when that rain comes down inside a convention center, it's debilitating. Our installation-and-dismantle team found itself knee-deep in such a snafu at a medical convention last year.

My company had just designed and built an exhibit for a major pharmaceutical exhibitor, and our I&D crew had been on site for days. Two days out from the conference, our client's new 4,800-square-foot exhibit was almost fully installed.

Given their significant progress, the setup team only had to finish minor install details and run through the audiovisual presentations on the third day of setup. But when they arrived that morning, they encountered a full-blown disaster. In effect, it was raining inside the venue – and showering all over the new booth. The venue's overhead sprinkler system had failed spectacularly, causing water to spray from multiple places simultaneously. And based on the exhibit's condition, this deluge had likely been going on for hours, possibly all night.

Crew members ran to the general services desk, where venue reps were racing around themselves. They were already aware of the issue, and a crew was trying to remedy the situation. So our team headed back to the booth and waited. Thankfully, it wasn't long before the steady shower turned to more of a drizzle and ultimately stopped. But the damage was done.

The booth's carpet was soaked, and many of the graphics and fabric components were ruined from the downpour. Plus, several structural components were toast, as the laminates were letting lose, and a good deal of the AV equipment wouldn't power up. It was 48 hours before the show opened, and we had to not only get rid of the destroyed exhibitry, but also replace the damaged components.


Plan B
The on-site team immediately started collaborating with the venue staff to remove the waterlogged exhibitry and mop up the space. We then put out a mayday call to all of our manufacturing centers. Collectively, everyone dropped what they were doing to rebuild the affected components and get them to the show city by the following day for what would be an all-hands-on-deck installation effort.

While the components were being rebuilt, our in-house and third-party graphic-production teams reprinted and shipped all of the booth graphics so they'd arrive with the main exhibitry. In addition, our headquarters team arranged to have new carpet and AV equipment shipped to the convention center. And finally, our I&D division deployed every available laborer and supervisor to pitch in on the massive disaster-recovery effort.

Thanks to cool heads, an experienced crew, and lots of hard work, every piece of exhibitry arrived and was installed in record time. Granted, we worked feverishly through the night, but when the show opened, attendees discovered a brand new exhibit in a space that less than 48 hours ago looked like a very expensive swamp.


— Terry Campanaro, senior vice president client relations, Global Experience Specialists Inc., Pittsburgh


TELL US A STORY
Send your Plan B exhibiting experiences to Linda Armstrong, larmstrong@exhibitormagazine.com.

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