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July 2018
Table of Contents
EXHIBITOR Q & A
Carpet Considerations
We're about to purchase carpet for our new booth. What are the basic differences among various carpet options?
Carpet Considerations
We're about to purchase carpet for our new booth. What are the basic differences among various carpet options?
ASK DAN
No Returns
My co-worker constantly borrows things from my office but rarely returns them. Is there a way to change her behavior?
No Returns
My co-worker constantly borrows things from my office but rarely returns them. Is there a way to change her behavior?
EXHIBITING 101
Balance of Power: Part Two
Amp up your pre-show planning with these answers to commonly asked questions about in-booth electricity.
Balance of Power: Part Two
Amp up your pre-show planning with these answers to commonly asked questions about in-booth electricity.
AMMUNITION
Ideas That Work
Go With the Flow, Dry Demo, Shoes and Ladders, The Wheel Deal, and more.
Ideas That Work
Go With the Flow, Dry Demo, Shoes and Ladders, The Wheel Deal, and more.
PRODUCTS
New Tools
DLP Pocket Projector, Ritratto Photo Booth, and more.
New Tools
DLP Pocket Projector, Ritratto Photo Booth, and more.
TEN BY 10
International Shipping
We asked 10 experts to share their views and opinions on international shipping.
International Shipping
We asked 10 experts to share their views and opinions on international shipping.
ARCHIVE
Start Your Engines
1957: The World Conservation Exposition and Plowing Contests is held in Peebles, OH.
Start Your Engines
1957: The World Conservation Exposition and Plowing Contests is held in Peebles, OH.
LIGHTING
Strategic Lighting: How to Outshine the Competition
Two exhibit-lighting pros offer tips to accomplish four key objectives.
Strategic Lighting: How to Outshine the Competition
Two exhibit-lighting pros offer tips to accomplish four key objectives.
QUIZ
Stranger Things
How well do you know your convention centers? Test your knowledge of popular expo venues' unique features and details.
Stranger Things
How well do you know your convention centers? Test your knowledge of popular expo venues' unique features and details.
AWARDS
EXHIBITOR Magazine's 5th Annual Portable/Modular Awards
Read about the 12 portable, modular, and system exhibits that took home top honors in this year's competition.
EXHIBITOR Magazine's 5th Annual Portable/Modular Awards
Read about the 12 portable, modular, and system exhibits that took home top honors in this year's competition.
TRADE SHOW TRENDS
Tactile Activities
Tactile activities have the power to increase memorability and develop deeper connections with consumers.
Tactile Activities
Tactile activities have the power to increase memorability and develop deeper connections with consumers.
FIXING SNAFUS
Water, Water, Everywhere
When they arrived at the convention center that morning, the I&D team encountered a full-blown disaster.
Water, Water, Everywhere
When they arrived at the convention center that morning, the I&D team encountered a full-blown disaster.
Stay Informed
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products
New Tools
 Face-to-face marketing professionals frequently have to hold impromptu, on-the-road meetings in locations lacking proper audiovisual equipment. Rather than crowd everyone around a laptop to view a photo slideshow or presentation in a hotel room, opt for the AN100 DLP Pocket Projector from Global Aiptek Corp. Measuring less than 5 inches square and 1 inch thick, the AN100 features Wi-Fi connectivity, a suite of input ports, and compatibility with Miracast and AirPlay to mirror content on most Android and iOS devices. An ARM Cortex A7 quad core processor powers the Android 4.4 Kit-Kat operating system, which is capable of running any number of apps found in the Google Play store. The 100-lumens projector can cast up to a 120-inch image in high definition and sharp, vivid colors, while a rechargeable battery supports up to 80 minutes of continuous projection. Contact: Global Aiptek Corp., Deerfield, IL, 224-676-0266, www.globalaiptek.com  Exhibit and event managers are accustomed to having more than a few balls in the air, and WorkTrip from Switch Four LLC (dba WorkTrip) is designed to help these multitasking masters stay on top of it all. This Software as a Service (SaaS) system serves as a hub for organizing the deluge of documents and information involved in staging corporate events and attending trade shows, including travel reservations, agendas, schedules, contracts, expenses, and more. Changes to documents and event details are reflected in real time across all devices (e.g., personal computers, smartphones, and tablets), and users can send push notifications to alert stakeholders of important updates, such as a last-minute change of venue. Contact: Switch Four LLC, Durham, NC, 919-808-4699, www.worktrip.com  Offering booth visitors a memorable takeaway – while also gathering valuable lead data – is a cinch with the Ritratto Photo Booth, available for purchase or rental from The Trade Group. This 50-pound unit sets up in minutes and comprises a skirted tripod stand and a round faceplate with an integrated iPad Pro and adjustable LED ring light. Attendees use a simple touchscreen interface to input their contact information and, if an exhibitor so chooses, answer lead-qualifying questions or complete a survey before posing for their photo. The images are then sent directly to attendees via text or email to share on their social networks. For exhibitors, additional features include green-screen and GIF capabilities; branded vinyl graphics for the faceplate; and custom templates, overlays, and hashtags on all photos. Contact: The Trade Group, Carrollton, TX, 800-343-2005, www.tradegroup.com
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