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July 2018
Table of Contents
EXHIBITOR Q & A
Carpet Considerations
We're about to purchase carpet for our new booth. What are the basic differences among various carpet options?
ASK DAN
No Returns
My co-worker constantly borrows things from my office but rarely returns them. Is there a way to change her behavior?
EXHIBITING 101
Balance of Power: Part Two
Amp up your pre-show planning with these answers to commonly asked questions about in-booth electricity.
AMMUNITION
Ideas That Work
Go With the Flow, Dry Demo, Shoes and Ladders, The Wheel Deal, and more.
PRODUCTS
New Tools
DLP Pocket Projector, Ritratto Photo Booth, and more.
TEN BY 10
International Shipping
We asked 10 experts to share their views and opinions on international shipping.
ARCHIVE
Start Your Engines
1957: The World Conservation Exposition and Plowing Contests is held in Peebles, OH.
LIGHTING
Strategic Lighting: How to Outshine the Competition
Two exhibit-lighting pros offer tips to accomplish four key objectives.
QUIZ
Stranger Things
How well do you know your convention centers? Test your knowledge of popular expo venues' unique features and details.
AWARDS
EXHIBITOR Magazine's 5th Annual Portable/Modular Awards
Read about the 12 portable, modular, and system exhibits that took home top honors in this year's competition.
TRADE SHOW TRENDS
Tactile Activities
Tactile activities have the power to increase memorability and develop deeper connections with consumers.
FIXING SNAFUS
Water, Water, Everywhere
When they arrived at the convention center that morning, the I&D team encountered a full-blown disaster.

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ten by 10
International Shipping
We asked 10 experts to share their views and opinions on international shipping.
1
"It seems that almost all countries have tightened their inspection of documents, products, and classifications. Having the proper documentation has become much more critical."
— Betsy Vance, materials management manager, Skyline Exhibits

2
"The larger the shipment, the more complex things get because of VAT (value added tax), freight forwarding, etc. It will always take longer and cost more than you expect."
— Jay Burkette, vice president, ExpoDisplays

3
"Ensuring compliance with customs regulations and individual countries' restrictions is becoming more complicated. This is particularly true with medical-related devices."
— Fred Glore, principal, Premier Relocations International

4
"Uncertainty is the biggest problem. Most of the time, we don't really know if a shipment will get delayed due to local laws or some weird decision from a customs agent."
—Francisco Collazo Garcia, partner and COO, Sistemas de Expositions

5
"I never recommend international shipping. It is a misuse of time and money. Almost anything can be obtained overseas."
— Ivy Burnham, manager, international operations, Access TCA Inc.

6
"Understanding the requirements of any specific country regarding customs paperwork, materials, etc., requires experience, attention to detail, and a patient hand."
—Ben Murphy, sales director, The Iguana Group

7
"As I always say, if a customs officer makes an error, it's a mistake. But when you make an error, you've committed a criminal offense."
—Jeff Broom, manager, Europa Showfreight

8
"Maintaining inventory, tracking shipments, and communicating on a mobile device – all in real time – have vastly improved efficiency."
Stephanie Chavez, marketing director, The Trade Group Inc.

9
"Delayed clearance through customs is the most common problem. This usually results from paperwork errors or your broker not having the correct information."
Kelly Christy, president, TTS Logistics Inc.
10
"There's nothing like a local contact in the destination country to help get your shipment through customs in case of issues."
Jan Groeneveld, director, international service, Derse Inc.


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