DESIGN AWARDS
"He who chases two rabbits at once will catch none." While the origin of this maxim is uncertain, the sentiment is not only irrefutable but also applicable to the design world. As evidenced by the winners of EXHIBITOR Magazine's 34th Annual Exhibit Design Awards, successful design is most often driven by a single, concentrated idea and executed by master creatives who refuse to relinquish their laser focus.
Take the exhibit for the Mailchimp brand. Designers built only one structure within a 20-by-30-foot space and outfitted it with a whimsical projection-mapping experience that relayed the features of the company's all-in-one marketing platform. Or consider the stand for Interac Corp. Centered on more than 600 fabric bands rigged 20 feet off the floor, the construct was a veritable cocoon separating visitors from the exterior show-floor chaos. Judges selected these winners and 13 others (plus six honorable mentions) from the confines of a Dallas design studio. The multi-disciplinary panel waded through myriad entries from countries such as Finland, Italy, Japan, Poland, and Russia, to name a few. But regardless of projects' origins, jurors gravitated toward designs whose creators denied demands to dilute their concepts – their one true things, if you will – and instead married a ride-or-die design mentality with impeccable execution. Please join us in congratulating this year's winners. May their award-worthy designs delight and inspire you – and encourage you to adopt a singular "one-rabbit" focus for your next project.
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