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February 2018
Table of Contents
EXHIBITOR Q & A
First-Time Exhibiting
What are some tips to help first-time exhibitors get the best bang for their buck?
First-Time Exhibiting
What are some tips to help first-time exhibitors get the best bang for their buck?
Exhibit Insurance
Do we really need to purchase insurance for our exhibit? And if so, what is available?
Do we really need to purchase insurance for our exhibit? And if so, what is available?
ASK DAN
Fear of Speaking
I have to give presentations at work, but I'm scared of public speaking.
Fear of Speaking
I have to give presentations at work, but I'm scared of public speaking.
EXHIBITING 101
Rent Check
Renting an exhibit property can be a smart move, but only if you take the following pros and cons into consideration.
Rent Check
Renting an exhibit property can be a smart move, but only if you take the following pros and cons into consideration.
AMMUNITION
Ideas That Work
Philanthropic Food, Making History, World Domination, A Desk that Delivers, String Theory, and more.
Ideas That Work
Philanthropic Food, Making History, World Domination, A Desk that Delivers, String Theory, and more.
FIXING SNAFUS
Attack of the Killer Exhibit
One minute I was an upright exhibiting ninja, and the next I was face down on the carpet.
Attack of the Killer Exhibit
One minute I was an upright exhibiting ninja, and the next I was face down on the carpet.
VENUES
Anaheim Convention Center
Overlooking Disneyland Resort, the Anaheim Convention Center is the largest convention center on the West Coast.
Anaheim Convention Center
Overlooking Disneyland Resort, the Anaheim Convention Center is the largest convention center on the West Coast.
TRADE SHOW VIDEO
EXHIBITORLIVE 2017
Catch a glimpse of the largest show floor for face-to-face marketing professionals.
EXHIBITORLIVE 2017
Catch a glimpse of the largest show floor for face-to-face marketing professionals.
QUIZ
Are You Normal?
Determine if your exhibiting program fits the norm in this data-centric quiz.
Are You Normal?
Determine if your exhibiting program fits the norm in this data-centric quiz.
ARCHIVE
The Picture of Health
1909: The International Tuberculosis Exhibition is held in Philadelphia.
The Picture of Health
1909: The International Tuberculosis Exhibition is held in Philadelphia.
INSIGHT
Inside Intel's Award-Winning Exhibit Program
Intel Corp.'s Victor Torregroza shares his exhibit-marketing insights.
Inside Intel's Award-Winning Exhibit Program
Intel Corp.'s Victor Torregroza shares his exhibit-marketing insights.
CASE STUDY
Beefing up Booth Traffic
An audience-savvy exhibit design and in-booth activity helps Zoetis Inc. capture attendees' attention.
Beefing up Booth Traffic
An audience-savvy exhibit design and in-booth activity helps Zoetis Inc. capture attendees' attention.
MANAGEMENT
Marketing From Afar
How do you pull off a first-rate show when you're holed up in your cubicle?
Marketing From Afar
How do you pull off a first-rate show when you're holed up in your cubicle?
GLOBAL
International Exhibiting Guide: Hanover, Germany
The least you need to know about exhibiting in Hanover
International Exhibiting Guide: Hanover, Germany
The least you need to know about exhibiting in Hanover
International Exhibiting Guide: Tokyo, Japan
The least you need to know about exhibiting in Tokyo, Japan
The least you need to know about exhibiting in Tokyo, Japan
International Exhibiting Guide: Guadalajara, Mexico
The least you need to know about exhibiting in Guadalajara
The least you need to know about exhibiting in Guadalajara
ROAD SHOWS
Road Rulers
Find inspiration for your next road show with these eight vehicles that are the perfect mix of form and function.
Road Rulers
Find inspiration for your next road show with these eight vehicles that are the perfect mix of form and function.
BEST OF
The Best of CES 2018
EXHIBITOR magazine ranks the most remarkable exhibits from the 2018 International Consumer Electronics Show.
The Best of CES 2018
EXHIBITOR magazine ranks the most remarkable exhibits from the 2018 International Consumer Electronics Show.
PHOTO GALLERY
Curve Appeal
Varian Medical Systems Inc. eschews hard angles and embraces rounded elements and translucent fabrics.
Curve Appeal
Varian Medical Systems Inc. eschews hard angles and embraces rounded elements and translucent fabrics.
Stay Informed
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quiz
Are You Normal?
How well do you know your fellow exhibitors? And where do you fit in among this fascinating flock? To find out, take this quiz featuring data we've compiled from EXHIBITOR magazine's surveys and research reports, which cover everything from raises and return on investment to drones and digital signage. And if your answers fall outside the average "peer-centages," don't worry – that's perfectly normal. By Charles Pappas
click the image to see if you're right
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