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February 2018
Table of Contents
EXHIBITOR Q & A
First-Time Exhibiting
What are some tips to help first-time exhibitors get the best bang for their buck?
Exhibit Insurance
Do we really need to purchase insurance for our exhibit? And if so, what is available?
ASK DAN
Fear of Speaking
I have to give presentations at work, but I'm scared of public speaking.
EXHIBITING 101
Rent Check
Renting an exhibit property can be a smart move, but only if you take the following pros and cons into consideration.
AMMUNITION
Ideas That Work
Philanthropic Food, Making History, World Domination, A Desk that Delivers, String Theory, and more.
FIXING SNAFUS
Attack of the Killer Exhibit
One minute I was an upright exhibiting ninja, and the next I was face down on the carpet.
VENUES
Anaheim Convention Center
Overlooking Disneyland Resort, the Anaheim Convention Center is the largest convention center on the West Coast.
TRADE SHOW VIDEO
EXHIBITORLIVE 2017
Catch a glimpse of the largest show floor for face-to-face marketing professionals.
QUIZ
Are You Normal?
Determine if your exhibiting program fits the norm in this data-centric quiz.
ARCHIVE
The Picture of Health
1909: The International Tuberculosis Exhibition is held in Philadelphia.
INSIGHT
Inside Intel's Award-Winning Exhibit Program
Intel Corp.'s Victor Torregroza shares his exhibit-marketing insights.
CASE STUDY
Beefing up Booth Traffic
An audience-savvy exhibit design and in-booth activity helps Zoetis Inc. capture attendees' attention.
MANAGEMENT
Marketing From Afar
How do you pull off a first-rate show when you're holed up in your cubicle?
GLOBAL
International Exhibiting Guide: Hanover, Germany
The least you need to know about exhibiting in Hanover
International Exhibiting Guide: Tokyo, Japan
The least you need to know about exhibiting in Tokyo, Japan
International Exhibiting Guide: Guadalajara, Mexico
The least you need to know about exhibiting in Guadalajara
ROAD SHOWS
Road Rulers
Find inspiration for your next road show with these eight vehicles that are the perfect mix of form and function.
BEST OF
The Best of CES 2018
EXHIBITOR magazine ranks the most remarkable exhibits from the 2018 International Consumer Electronics Show.
PHOTO GALLERY
Curve Appeal
Varian Medical Systems Inc. eschews hard angles and embraces rounded elements and translucent fabrics.

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exhibitor q&a
Ask Dan
Q.
I have to give presentations at work, but I'm scared of public speaking. How do I get over this agonizing fear?

A.
According to the recent Chapman University Survey on American Fears, the fear of public speaking ranks above that of flying, heights, and even clowns. In fact, it's the most common phobia of all. The secret to mastering this anxiety is preparation, approaching it with a plan of action, and then practicing your presentation until your fear lessens.

First, determine what you want the audience to think, feel, or do differently after your presentation. Then to achieve that, decide on the three or four most important parts of your presentation they need to know. This will make it easier to focus and remember what you want to say.

With that in mind, the second step is to practice, practice, practice. Get in front of a mirror and rehearse your talk, focusing on those main points. If possible, do practice runs with a trusted friend or co-worker until you begin to feel your dread diminish through sheer repetition.

Third, visit the room where you will present early and make sure any equipment you plan to use works properly. This will help to increase your comfort level considerably. Last, when you begin your presentation, make eye contact with a couple of people, and speak to them as you would in a casual conversation. By preparing and practicing this way, you may find that speaking becomes more fun than frightening. E



Dan Lumpkin, organizational psychologist, is the president of management-consulting company Lumpkin & Associates in Fairhope, AL. Need answers? Email your career-related questions to askdan@exhibitormagazine.com.
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