14 West Announces Michael Snyder as Vice President of Sales

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14 West Announces Michael Snyder as Vice President of Sales

4/10/2023
14 West, a branded merchandise and apparel firm that recently expanded into the trade show exhibit/retail displays manufacturing business, headquartered in Waukesha, Wisconsin, announces the appointment of Michael Snyder as its new Vice President of Sales. Snyder brings extensive knowledge and experience in custom apparel design and sourcing to the 14 West team.

Snyder has over 40 years of apparel experience, beginning his craft in his 4-generation, family-owned clothing store, Snyder’s Fine Clothes in Oconomowoc, Wisconsin, established in 1884. Michael was trained extensively in fabric development, garment design, and tailoring, and his extensive experience has taken him through every facet of the apparel business, spanning retail, promotional, as well as developing large uniform programs. Snyder was most recently the Vice President of Sales for EdwardsX custom apparel (previously Bishop Custom Apparel), and prior to this, was the Vice President of Trimark Apparel, the award-winning apparel division of PCNA.

Snyder is thrilled to now move back to the Oconomowoc, Wisconsin area and to join the 14 West team after years of extensive travel, designing and sourcing apparel for the largest corporations and organizations in the world. Snyder will expand upon the 14 West track record of designing and sourcing apparel for various retail brand names, with a specific emphasis on expanding Made in the USA garments moving into 2024.

“I have been one layer removed from actually making the sale directly my entire career, I am thrilled to come out from behind the curtain so to speak and work directly with companies and organizations backed by a world class organization such as 14 West. While my expertise is in apparel, I am thrilled to expand my horizons into areas such as bags, technology, writing instruments and of course stressing our in-house Wisconsin based manufacturing of trade show exhibits and retail displays,” said Snyder.

As VP of Sales, Snyder will be responsible for spearheading 14 West growth efforts across all business categories, of course with apparel leading the charge.

“Michael’s apparel design and sourcing experience combined with our high-profile client list is game changing. The innovation combined with cost savings that we will be presenting to our clients is hard for our competition to compete with,” said Kevin Scharnek, CEO of 14 West. As we have grown from a distributor to a manufacturer, it was important to expand our leadership team with someone that has experience in both as well.”

About 14 West
Launched in 2005, 14 West is a branded merchandise and apparel company headquartered in Waukesha, Wisconsin. 14 West recently acquired a company that designs and produces custom displays, trade show exhibits, backlit illuminated signs, large format printing and custom packaging in house. All of their capabilities can be seen on their recently updated website www.14-west.com.

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