Wells Fargo Arena to be Renamed Casey's Center on July 1

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Exhibiting &
Event Topics

EXHIBITOR
Magazine

Find It
Marketplace

EXHIBITOR
LIVE

EXHIBITOR
Education Week

Venues
& Destinations

EXHIBITOR
News

trending

Sponsored Content
Aluvision: Leaders in Creative Innovation for the Events Industry

EXHIBITOR News
EXHIBITOR Magazine Announces Special Award Winners in its 2025 Centers of Excellence Awards

EXHIBITORLIVE News
Exhibitor Group and FastSensor Announce Partnership to Bring Advanced Analytics to EXHIBITORLIVE 2025

Venues & Destinations
The New Orleans Ernest N. Morial Convention Center Marks ‘America Recycles Day’ with a New Waste Audit Report

Company News
Clarion Events Acquires Eaton Hall, Launches Clarion Connect

Venues & Destinations
San Diego Convention Center Announces Mardeen Mattix as Deputy CEO & CFO

EXHIBITOR News
Integrated Systems Europe Renews Partnership with EXHIBITOR Magazine to Manage ISE 2025 Stand Design Awards

Company News
Creative Visual Solutions Rebrands to CVS Studios, Opens New Locations in Orlando and Las Vegas

Company News
GES Shares Data Insights with Industry at Event Sustainability Live

submit your news

email newsletter

Venues & Destinations
Wells Fargo Arena to be Renamed Casey's Center on July 1

10/21/2024
DES MOINES, IA – Polk County and Oak View Group, operators of Iowa Events Center, today announced a new 10-year naming rights partnership with Casey’s, the third largest convenience retailer and fifth largest pizza chain in the country, to rename the 15,000-seat multi-purpose sports and entertainment venue, Casey’s Center, effective on July 1, 2025. The Polk County Board of Supervisors will vote on the proposed new name at their scheduled meeting on October 22.

"The Board of Supervisors takes pride in the impressive accomplishments of the Iowa Events Center and Arena over the last 20 years and the substantial impact it has had on our community. We are thrilled to have Casey’s as our next branding partner for the arena,” said Board Chair Angela Connolly, Polk County Board of Supervisors. “They are a home-grown company with a footprint in all corners of our state. Their reputation for being a dedicated community partner is well known and exactly what we were hoping for in our next naming partner. Together, we, along with our operators Oak View Group, look forward to generating numerous unforgettable experiences in Casey’s Center over the coming decade."

The 10-year partnership was executed on behalf of Polk County by OVG Global Partnerships, the sponsorship and naming rights division of Oak View Group that connects world-class brands with world-class live entertainment properties. This partnership with Casey’s to name the venue Casey’s Center brings together Iowa’s premier concert and sporting facility with a company which has called Iowa home for 60 years and currently employs 11,000 team members across more than 550 stores in Iowa.

The naming partnership marks the first for Casey’s. In addition to the Casey’s Center name, guests will soon be able to get the delicious, handmade Casey’s pizza along with other Casey’s branded snacks while attending events.

“As Casey’s grows and evolves, we are thrilled to share that Casey’s Center will be coming in July 2025 and we can’t wait to engage with our fans, guests and community in new ways. This venue holds significant importance for many across Iowa, the Midwest and beyond, and we’re grateful to be part of the popular sporting and entertainment events hosted here,” said Darren Rebelez, President and CEO, Casey’s. “We appreciate the partnership with the Polk County Board of Supervisors, Oak View Group, and the Iowa Events Center team, and we look forward to the exciting things ahead over the coming decade at Casey’s Center.”

“This exciting partnership with the team at Casey’s brings together organizations that are laser focused on providing superior customer service and unforgettable experiences for our customers and fans,” said Oak View Group’s Chris Connolly, General Manager of the Iowa Events Center. “I would like to personally thank the team at Wells Fargo for their outstanding partnership over the past 20 years. Their vision and commitment to the Iowa Events Center was a catalyst in providing all of Iowa great entertainment opportunities. We would also like to thank our OVG Global Partnerships team for helping us secure Casey’s as our new naming rights partner.”

Over the past 20 years, the arena has become a premier destination in the Midwest with over 10 million guests. The most recently completed fiscal year, from July 1, 2023 to June 30, 2024 was a great year for live sports and entertainment at the Polk County venue with back-to-back sold out nights with Zach Bryan, Shania Twain and Fall Out Boy, an explosion of comedy acts like Adam Sandler, Katt Williams, Nate Bargatze and Tom Segura, and a sold-out basketball doubleheader with the University of Iowa men’s and women’s basketball teams.

Having just completed preseason games with the NHL and the NBA, the arena continues to book major acts for this coming year with upcoming concerts with Pentatonix (December 18) and Brooks and Dunn (April 24).

Wells Fargo, the original naming rights partner of the arena, opted not to renew its agreement when the contract expires on June 30, 2025.

About Caseys
Casey’s is a Fortune 500 company (NASDAQ: CASY) operating over 2,600 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza, donuts, other assorted bakery items, and a wide selection of beverages and snacks. Learn more and order online at www.caseys.com, or in the mobile app.

About Oak View Group
Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class owned venues and a client roster of arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions. Founded by Tim Leiweke and Irving Azoff in 2015, OVG is the leading developer of major new venues either open or under development across four continents. Visit www.OakViewGroup.com.

About the Iowa Events Center
Iowa Events Center is a three-venue live events and meetings complex owned by Polk County and professionally managed by Oak View Group (OVG). The three venues that make up the Iowa Events Center are Wells Fargo Arena (16,000 seat arena), Hy-Vee Hall (100,000 sq. ft of exhibit space and meeting rooms) and Community Choice Convention Center (23 Meeting rooms and a 28,00 sq ft ballroom). The complex hosts sporting events, concerts, trade shows, conventions, meetings, and more across the three venues. Wells Fargo Arena is home to the Iowa Wild (AHL Hockey), Iowa Wolves (NBA G-League) and the Iowa Barnstormers (IFL Football).

About Polk County
Serving a diverse Central Iowa community, Polk County is among the nation’s most innovative public institutions. We bring together creative leaders, collaborative organizations and key resources to empower our communities and make life better for all people in Polk County.

Contact:
questions@exhibitormagazine.com